GPeC Summit, 26-27 Mai, Workshopuri
26-27 Mai 2016. GPeC Summit – zilele 2 & 3 – Workshopuri. Crystal Palace Ballrooms, Bucuresti, Romania.
GPeC Summit iti aduce 2 zile de Workshopuri sustinute de unii dintre cei mai buni specialisti romani si internationali. Pe 26 si 27 Mai 2016 ai parte de Workshopuri in paralel, in doua sali diferite. Tu alegi la care vei participa, iar alegerea iti va fi dificila pentru ca noi te sfatuim sa nu ratezi niciunul!
Alex Langshur (Co-Fondator si Senior Partner al Cardinal Path), Karl Gilis (Co-Fondatorul companiei belgiene AGConsult), Marie Polli (Senior Optimization Strategist ConversionXL) si Chris Hague (Communication & Marketing Manager ZoomSphere) sunt doar cei 4 traineri grei anuntati cu care te vei intalni la Workshopurile GPeC din 26-27 Mai 2016!
Traineri cu ani grei de experienta in E-Commerce & Digital Marketing
Iti garantam ca toate workshopurile sunt esentiale pentru orice afacere online, iar daca adaugam faptul ca trainerii sunt adevarate autoritati in domeniile pe care le reprezinta, vei fi pus in fata unei decizii dificile atunci cand va trebui sa alegi workshopurile la care vrei sa participi.
Dar cum nimic nu e imposibil pe lumea asta, poti cumpara 2 bilete la GPeC Summit in asa fel incat tu si colegul tau sa fiti prezenti la toate workshopurile.
Vezi mai jos lista completa a workshopurilor din zilele de 26 si 27 Mai 2016 si inscrie-te acum la GPeC Summit!
Workshopuri, 26 Mai 2016
Sala Atena, Crystal Palace Ballrooms
10:00 – 11:30 Workshop “How to create better A/B tests based on user research” (part 1) – Karl Gilis, Co-Founder AG Consult
The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up?
Bad idea. Best practices don’t always work. In this workshop Karl will prove that with lots of examples.
So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again.
The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn in this workshop how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.
We’ll see how you can use Google Analytics, user session recordings, heatmaps, user testing, click testing, targeted surveys to collect useful insights. And how to adapt your web site based on this. Karl will show you the data of several tests and more important: how he came up with those tests. This will help you to optimize your conversion process.
And of course: we’ll look at your websites. And discuss all these techniques.
12:00 – 13:30 Workshop “How to create better A/B tests based on user research” (Part 2) – Karl Gilis, Co-Founder AG Consult
14:30 – 16:00 Workshop “How Marketing Automation Boost Sales and Increases Retention: Ecommerce Case Studies” – Paweł Krajewski, Team Leader, SALESmanago
During the workshop you will learn how to use Marketing Automation in the E-Commerce business and how to increase your sales and build better relationships with your customers. You will also get detailed information about how SALESmanago works, its core features and successful stories of our clients.
Sala Viena, Crystal Palace Ballrooms
10:00 – 11:30 Workshop “How to build a winning optimization program” – Marie Polli, Senior Optimization Strategist Conversion XL
You want to win more tests and get more impact per successful experiments. Well, it will all come down to whether you’re testing the right stuff and if your treatments work. In this workshop you’ll learn to use conversion research framework ResearchXL – which will help you come up with data-driven test hypotheses. Learn what you should test, and why, to boost your online revenue. It’s all about the right process.
You will learn how to:
✔ perform technical analysis to identify under-performing devices, browsers and pages
✔ conduct structured heuristic analysis to map “areas of interest”
✔ find insights from the data in Google Analytics
✔ do mouse tracking analysis
✔ set up qualitative surveys and analyze the results
✔ run user tests
✔ categorize and prioritize issues found and translate them into test hypotheses
This is the most hands on CRO workshop that you have ever been to. You’ll leave it with a detailed and prioritized CRO roadmap tailored to your business.
12:00 – 13:30 Workshop “Focusing on what matters to drive your business to the next level” – Alex Langshur, Co-Founder & Senior Partner Cardinal Path
Building an ecommerce business is a lot of hard work, marked by an endless series of choices and decisions. Where to focus? Who to hire? When to invest? How to market? What tech to buy? There are many, many tactical choices to make, but as Sun Tzu said “Tactics without strategy is the noise before defeat”. One of the most important things that management can do is to set strategy and to execute in a disciplined manner. But setting strategy is often a difficult, drawn out process, which is why many business don’t have one. Alex will share – and you will work though – a proven approach to help define and create an effective strategic plan to help take your business to the next level.
14:30 – 16:00 Workshop “Social Media Tools & Strategies to enhance your e-commerce business” – Chris Hague, Communication & Marketing Manager ZoomSphere
Workshop-uri, 27 Mai 2016
Sala Atena, Crystal Palace Ballrooms
10:00 – 11:30 Workshop “Data Stories to Delight your Customers” – Lucia Ciucă, Managing Director Quantum Data Science
12:00 – 13:30 Workshop “Boost eCommerce and Customer Advocacy trough Modern Marketing and Services eXperiences” -Raluca Jianu, Cloud Solution Consultant Oracle România & Costin Dițescu, Principal Sales Consultant Oracle România
Study after study shows that consumers want a personalized, cross-channel customer experience, and they reward companies who excel at this with increased loyalty and greater spend.
- 86% of consumers said personalization had some impact on their purchasing decision
- 23% of retailers see 11%+ cumulative lift when using personalization
- 34% of customers say that high consistency across channels would mean greater spend
It is agreed that data issues are the number one barrier to providing a personalized customer experience across channels. So join this workshop to see how Oracle Marketing Cloud and Oracle Service Cloud will help you to better manage your customer data and needs and gain better insight into customer experience for seeing meaningful results.
14:30 – 16:00 Workshop “Secretele unei relații win-win între magazinele online și programatori” – Liviu Taloi, Senior E-Commerce Consultant
Sala Viena, Crystal Palace Ballrooms
10:00 – 11:30 Workshop “Brandul, diferentiere si avantaj competitiv in comertul electronic” – Mugur Pătrașcu, Founder & Managing Director Screen Native
12:00 – 13:30 Workshop “Gestioneaza-ti afacerea in Cloud folosind Office 365 si Microsoft Azure” – Ionut Cocias & Lucian Daia (Zitec)
14:30 – 16:00 Workshop “Rata de retentie – sosul secret din reteta unui eCommerce de succes“ – Valentin Radu, CEO Marketizator
E usor sa spui, greu sa faci. In eCommerce, nu este despre trafic. Nici despre comenzi. Nici macar despre clienti. Este despre clienti ce revin. In aceasta sesiune voi vorbi despre importanta ratei de retentie, cum se masoara si cum se poate imbunatati cu adevarat, pe termen lung.
Tu te-ai inscris la GPeC Summit?
Nu rata Oferta Speciala Early-Bird valabila pana pe 15 Mai ca sa platesti doar 147 EUR (TVA inclus) in loc de 207 EUR pentru toate cele 3 zile de eveniment. Inscrie-te acum la GPeC Summit 25-26-27 Mai 2016!