Bryan Eisenberg launched his new book: “Buyer Legends: An Executive Storyteller’s Guide”
Whether you are a beginner in e-commerce or already a well-known specialist, you must have found on the lists of e-commerce must-read books the recommended bestsellers “Call to Action“, “Waiting For Your Cat to Bark?” or “Always Be Testing“. In case you don’t already know they were all written by online marketing pioneer and international conversion optimization guru, Bryan Eisenberg, one of the first names coming up on world wide e-commerce specialists lists. Romanian e-commerce and digital marketing industry has had the chance to meet Bryan for the first time in Romania in 2010 at GPeC E-Commerce Awards Gala. GPeC is also the first to announce in Romania the launch of Bryan’s most recent book, written in collaboration with Jeffrey Eisenberg and Anthony Garcia – “Buyer Legends: An Executive Storyteller’s Guide“. “Buyer Legends” describes the business process that combines the emotional power of storytelling with raw data in order to create
Citește articolul...