The entire Romanian retail market is estimated at 45 billion euros, which means that the e-commerce market (3.5+ billion euros) represents approx. 8% of total retail, rising significantly from 5,6% in 2017 and approx. 4% in 2016. The percentage is low compared to other developed countries, but shows the huge growth potential of the Romanian e-commerce market in the coming years.

Romania’s e-commerce market grew significantly in 2018 and reveals an increased appetite for online shopping, advancing other countries and becoming a very interesting market for foreign investors who have already begun their online business in .RO. Now is the best time for any entrepreneur or company to start an online business – the market is still permissive enough and the accelerated growth trend will continue in 2019 and the following years.