{"id":10034,"date":"2017-05-31T15:00:14","date_gmt":"2017-05-31T13:00:14","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10034"},"modified":"2017-06-06T12:39:24","modified_gmt":"2017-06-06T10:39:24","slug":"analiza-rtb-house-preferinte-shopping-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/analiza-rtb-house-preferinte-shopping-online","title":{"rendered":"Analiz\u0103 RTB House: c\u00e2nd prefer\u0103 rom\u00e2nii s\u0103 cumpere online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/analiza-rtb-house-preferinte-shopping-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/obiceiuri-shopping-rtb.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10035\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/obiceiuri-shopping-rtb-300x209.png\" alt=\"obiceiuri-shopping-rtb\" width=\"300\" height=\"209\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/obiceiuri-shopping-rtb-300x209.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/obiceiuri-shopping-rtb.png 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Pentru cump\u0103r\u0103turi online, utilizatorii sunt mai predispu\u0219i s\u0103 dea click pe bannerele publicitare \u0219i s\u0103 fac\u0103 achizi\u021bii <strong>\u00een zilele din timpul s\u0103pt\u0103m\u00e2nii<\/strong>, dec\u00e2t \u00een weekend. Astfel, cea mai mare rat\u0103 de conversie se \u00eenregistreaz\u0103 \u00een zilele de <strong>mar\u021bi \u0219i miercuri<\/strong>, iar intervalele orare pentru cele mai ridicate niveluri de v\u00e2nz\u0103ri sunt \u00een <strong>a doua parte a zilei<\/strong>.<\/p>\n<p>Acestea sunt concluziile la care a ajuns RTB House, companie global\u0103 care ofer\u0103 tehnologii de retargetare de ultim\u0103 genera\u021bie, \u00een urma unui studiu realizat \u00een peste 40 de pie\u021be.\u00a0<!--more--><\/p>\n<h3>Obiceiuri de shopping online \u00een Rom\u00e2nia<\/h3>\n<p>Utilizatorii autohtoni au dat cele mai multe click pe anun\u021buri \u0219i au finalizat cele mai multe achizi\u021bii \u00een zilele de mar\u021bi, cu 73% mai multe conversii \u0219i cu 45% mai multe click-uri dec\u00e2t s\u00e2mb\u0103ta. Cea mai intens\u0103 activitate a fost \u00eenregistrat\u0103 <strong>seara, \u00eentre orele 21 \u0219i 23<\/strong> (19% din totalul conversiilor).<\/p>\n<p>Comportamentul online \u0219i preferintele \u00een materie de shopping sunt foarte dinamice \u0219i se schimb\u0103 \u00een acord cu trendurile din tehnologie, dar \u0219i \u00een func\u021bie de factori externi punctuali (condi\u021bii meteo, s\u0103rb\u0103tori legale, etc) \u0219i speciali\u0219tii \u00een marketing online trebuie s\u0103 fie tot timpul preg\u0103ti\u021bi \u0219i s\u0103 \u00ee\u0219i cunoasc\u0103 audien\u021ba astfel \u00eenc\u00e2t s\u0103 poat\u0103 s\u0103 reac\u021bioneze mai repede la schimb\u0103rile ap\u0103rute \u0219i s\u0103 livreze mesaje personalizate, adaptate comportamentului utilizatorului.<\/p>\n<p>Potrivit studiului realizat \u00een pie\u021be din Europa, America Latin\u0103, Asia \u0219i Pacific, Orientul Mijlociu \u0219i Africa, num\u0103rul de click-uri \u0219i conversia cresc \u00een special mar\u021bea, c\u00e2nd sunt \u00eenregistrate cu 37% mai multe click-uri \u0219i rata de conversie e cu 43% mai mare. <strong>Cea mai proast\u0103 zi pentru cump\u0103r\u0103turile online este s\u00e2mb\u0103ta<\/strong>, c\u00e2nd decizia de achizi\u021bie (calculat\u0103 pe baza click-urilor pe reclame) scade semnificativ, la 11% din totalul rezultatelor din s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/analiza-rtb-house-preferinte-shopping-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pentru cump\u0103r\u0103turi online, utilizatorii sunt mai predispu\u0219i s\u0103 dea click pe bannerele publicitare \u0219i s\u0103 fac\u0103 achizi\u021bii \u00een zilele din timpul s\u0103pt\u0103m\u00e2nii, dec\u00e2t \u00een weekend. Astfel, cea mai mare rat\u0103 de conversie se \u00eenregistreaz\u0103 \u00een zilele de mar\u021bi \u0219i miercuri, iar intervalele orare pentru cele mai ridicate niveluri de v\u00e2nz\u0103ri sunt \u00een a doua parte a zilei. Acestea sunt concluziile la care a ajuns RTB House, companie global\u0103 care ofer\u0103 tehnologii de retargetare de ultim\u0103 genera\u021bie, \u00een urma unui studiu realizat \u00een peste 40 de pie\u021be.\u00a0<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[381],"class_list":["post-10034","post","type-post","status-publish","format-standard","hentry","category-piata-de-ecommerce-din-romania","tag-cercetare-de-piata"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=10034"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10034\/revisions"}],"predecessor-version":[{"id":10036,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10034\/revisions\/10036"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=10034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=10034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=10034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}