{"id":10040,"date":"2017-05-31T16:50:46","date_gmt":"2017-05-31T14:50:46","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10040"},"modified":"2021-05-26T14:47:35","modified_gmt":"2021-05-26T11:47:35","slug":"gpec-te-invita-la-iceefest-focus-stage-2-ecommerce-performance-marketing","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-te-invita-la-iceefest-focus-stage-2-ecommerce-performance-marketing","title":{"rendered":"GPeC te invita la ICEEfest FOCUS Stage 2: eCommerce &#038; Performance Marketing"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-te-invita-la-iceefest-focus-stage-2-ecommerce-performance-marketing\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>GPeC revine cu ve\u0219ti pentru comunitatea de e-commerce din Rom\u00e2nia. \u00cempreun\u0103 cu <a href=\"http:\/\/www.iceefest.com\/agenda-2017\/\"><strong>ICEE.fest<\/strong><\/a>, v-am preg\u0103tit pe 15 iunie, o zi \u00eentreag\u0103 de informa\u021bie proaspat\u0103 de e-commerce \u0219i performance marketing \u00een cadrul celui mai important festival dedicat tehnologiei digitale \u0219i internetului din regiune. V\u0103 a\u0219tept\u0103m al\u0103turi de noi la <strong><a href=\"http:\/\/www.iceefest.com\/agenda-2017\/\">ICEE.fest<\/a> pe 15 iunie \u00een cadrul <a href=\"http:\/\/www.iceefest.com\/agenda-2017\/focus-stage-2\/\">FOCUS Stage 2: eCommerce &amp; Performance Marketing<\/a><\/strong> cu informa\u021bii proaspete direct de la Facebook, Google, Taboola, FashionDays, Verve Search \u0219i al\u021bi juc\u0103tori de calibru.<strong> Prezentatorii vo\u0219tri pe ICEE.fest FOCUS Stage 2 vor fi \u0219i \u00een acest an <a href=\"https:\/\/www.linkedin.com\/in\/ralucaradumth\/\">Raluca Radu<\/a> (Country Manager <a href=\"http:\/\/www.answear.ro\">ANSWEAR<\/a> \u0219i Co-Organiser GPeC) \u0219i <a href=\"https:\/\/www.linkedin.com\/in\/andreiradugpec\/\">Andrei Radu<\/a> (CEO &amp; Founder GPeC).<\/strong><\/p>\n<p>De aceast\u0103 dat\u0103, la ICEE.fest avem \u0219i un bilet de acces doar pentru zona de eCommerce &#8211; <strong><a href=\"http:\/\/www.iceefest.com\/book-now\/\">iCEE.fest eCommerce Ticket, doar 75 euro<\/a>! <\/strong>Iar noi zicem c\u0103 ar trebui s\u0103 arunci un ochi \u0219i pe restul de <a href=\"http:\/\/www.iceefest.com\/agenda-2017\/\"><strong>agenda<\/strong><\/a> pentru edi\u021bia 2017 a <strong>iCEE.fest<\/strong>. Pe l\u00e2ng\u0103 temele deja consacrate de tehnologie digital\u0103, precum <a href=\"http:\/\/www.iceefest.com\/news\/tag\/iCEEvrar\/\">Realitatea Virtual\u0103 &amp; Augmentat\u0103<\/a>, <a href=\"http:\/\/www.iceefest.com\/news\/tag\/iCEEadtech\/\">AdTech<\/a>, <a href=\"http:\/\/www.iceefest.com\/news\/tag\/iCEEecommerce\/\">eCommerce<\/a>, <a href=\"http:\/\/www.iceefest.com\/news\/tag\/iCEEstartups\/\">Startups<\/a> sau <a href=\"http:\/\/www.iceefest.com\/news\/tag\/iceehealth\/\">e-Health<\/a>,\u00a0 \u00een acest an avem \u0219i <a href=\"http:\/\/www.iceefest.com\/news\/tag\/iCEEsmartliving\/\">Smart Homes<\/a> \u0219i <a href=\"http:\/\/www.iceefest.com\/news\/tag\/iceefintech\/\">Fintech<\/a>. <a href=\"http:\/\/www.iceefest.com\/book-now\/\"><strong>Ultimele bilete disponibile<\/strong><\/a><strong> la iCEE.fest 2017 (Bucure\u0219ti, 15 \u0219i 16 iunie) sunt puse \u00een v\u00e2nzare pe site-ul oficial.<\/strong><\/p>\n<p><a href=\"http:\/\/www.iceefest.com\/agenda-2017\/focus-stage-2\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10041\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/iceefest-gpec-ecommerce.jpeg\" alt=\"iceefest gpec ecommerce\" width=\"853\" height=\"450\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/iceefest-gpec-ecommerce.jpeg 853w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/iceefest-gpec-ecommerce-300x158.jpeg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/iceefest-gpec-ecommerce-768x405.jpeg 768w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/a><\/p>\n<p>Revenind la scena ICEE.fest FOCUS Stage 2 de eCommerce &amp; Performance Marketing, a\u0219a cum v-am obi\u0219nuit, vom discuta despre campanii PPC, conversii, reducerea ratei de abandon a co\u0219ului de cump\u0103r\u0103turi \u0219i de tot ceea ce \u021bine de partea orientat\u0103 spre ROI a marketingului online pentru e-commerce. iCEE.fest va g\u0103zdui prezent\u0103ri extinse din partea Facebook \u0219i Google dar \u0219i alte companii cu o rat\u0103 de succes considerabil\u0103 c\u00e2nd vine vorba despre comer\u021bul online vor fi prezente.<\/p>\n<p>Setlist-ul fiec\u0103rei sesiuni a fost publicat \u00een <a href=\"http:\/\/www.iceefest.com\/agenda-2017\/\"><strong>Agenda<\/strong><\/a> festivalului dar, fie c\u0103 vorbim despre <strong>Performance Marketing, Retail, Content Discovery <\/strong>sau<strong> Email Marketing<\/strong> iat\u0103 c\u00e2teva exemple de prezent\u0103ri de pe scena ai c\u0103rei moderatori vor fi <strong><a href=\"https:\/\/www.linkedin.com\/in\/ralucaradumth\/\">Raluca Radu<\/a> (Country Manager <a href=\"http:\/\/www.answear.ro\">ANSWEAR<\/a> \u0219i Co-Organiser GPeC) \u0219i <a href=\"https:\/\/www.linkedin.com\/in\/andreiradugpec\/\">Andrei Radu<\/a> (CEO &amp; Founder GPeC):<\/strong><\/p>\n<ul>\n<li><strong>Workshop extins <a href=\"https:\/\/www.crunchbase.com\/organization\/facebook\">Facebook<\/a><\/strong>\n<ul>\n<li><a href=\"http:\/\/www.iceefest.com\/academy\/speakers\/karolina-janus\/\"><strong>Karolina Janus<\/strong><\/a><strong>, Client Solutions Manager CEE: <\/strong>Dup\u0103 6 ani la Google, Karolina lucreaz\u0103 acum al\u0103turi de cele mai importante companii din zona CEE<\/li>\n<li><a href=\"http:\/\/www.iceefest.com\/academy\/speakers\/igor-skokan\/\"><strong>Igor Skokan<\/strong><\/a><strong>, Measurement Lead: <\/strong>Este implicat \u00een tot ceea ce \u00eenseamn\u0103 m\u0103surare, analiz\u0103 holistic\u0103 \u0219i punerea \u00een aplicare a science marketing dar \u0219i \u00een introducerea noilor produse de research create prin identity data<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/catalina-ionescu-44470622\/\"><strong>Catalina Ionescu<\/strong><\/a><strong>, Client Partner eCommerce CEE: <\/strong>Dup\u0103 8 ani petrecu\u021bi la Procter &amp; Gamble, acum \u00ee\u0219i concentreaz\u0103 aten\u021bia pe dezvoltarea campaniilor omni-channel Shopper Marketing<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Workshop extins <a href=\"https:\/\/www.crunchbase.com\/organization\/google\">Google<\/a>: <\/strong>\n<ul>\n<li><a href=\"http:\/\/www.iceefest.com\/academy\/speakers\/antonia-caraveteanu\/\"><strong>Antonia Caraveteanu<\/strong><\/a><strong>, Measurement &amp; Attribution Specialist: <\/strong>Lucreaz\u0103 de peste 5 ani la Google iar \u00een noul rol colaboreaz\u0103 cu advertiserii din Germania \u00een probleme de Performance Advertising<\/li>\n<li><a href=\"http:\/\/www.iceefest.com\/academy\/speakers\/radu-stoica\/\"><strong>Radu Stoica<\/strong><\/a><strong>, Analytical Lead: <\/strong>Focusat pe automatizare ca solu\u021bie \u00een advertising-ul online<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/robertberza\/?ppe=1\"><strong>Robert Berza<\/strong><\/a><strong>, GM CEE @ <\/strong><a href=\"https:\/\/www.fashiondays.ro\"><strong>Fashion Days<\/strong><\/a>\n<ul>\n<li>Unul dintre juc\u0103torii cheie \u00een regiune pentru zona de fashion (peste 4 milioane de clien\u021bi) va expune viziunea sa legat\u0103 de viitorul retail-ului digital.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Punctul final al zilei de eCommerce de la iCEE.fest \u00eel reprezint\u0103 un workshop sus\u021binut de <a href=\"https:\/\/www.linkedin.com\/in\/saflannery\/\">Sarah Flannery<\/a>, Head of Display &amp; Paid Social @ <a href=\"https:\/\/www.linkedin.com\/company-beta\/933596\/\">Forward3D<\/a> &#8211; The Performance Agency of the Year @ <a href=\"https:\/\/www.thedrumsearchawards.com\/the-drum-search-awards\/the-drum-search-awards-2016#16131\">The Drum Search Awards<\/a>.<\/p>\n<p><u>Al\u021bi speakeri din zona de eCommerce la iCEE.fest 2017:<\/u><\/p>\n<ul>\n<li><a href=\"http:\/\/www.iceefest.com\/academy\/speakers\/jan-fleck\/\">Jan\u00a0Fleck<\/a>, Senior Innovation Strategist\u00a0@ <a href=\"http:\/\/www.futurecandy.com\">Future Candy<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lukasz Zelezny<\/a>, SEO\/ SOCIAL MEDIA\u00a0@ <a href=\"https:\/\/www.uswitch.com\">uSwitch<\/a><\/li>\n<li><a href=\"http:\/\/www.iceefest.com\/academy\/speakers\/heather-morgan\/\">Heather Morgan<\/a>, CEO @ <a href=\"https:\/\/salesfolk.com\">Salesfolk<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/jamesifinlayson\/\">James\u00a0Finlayson<\/a>, Head of Innovation @ <a href=\"https:\/\/www.linkedin.com\/company-beta\/2444521\/\">Verve Search<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/yousufkhatib\/\">Yousuf Khatib<\/a>, Co-founder @ <a href=\"http:\/\/www.vanhack.com\">Van Hack<\/a><\/li>\n<\/ul>\n<p>V\u0103 a\u0219tept\u0103m pe 15 iunie la ICEE.fest pe FOCUS Stage 2 s\u0103 vorbim despre eCommerce \u0219i Performance Marketing. Ia-\u021bi acum <a href=\"http:\/\/www.iceefest.com\/book-now\/\">iCEE.fest eCommerce Ticket la doar 75 euro!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-te-invita-la-iceefest-focus-stage-2-ecommerce-performance-marketing\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>GPeC revine cu ve\u0219ti pentru comunitatea de e-commerce din Rom\u00e2nia. \u00cempreun\u0103 cu ICEE.fest, v-am preg\u0103tit pe 15 iunie, o zi \u00eentreag\u0103 de informa\u021bie proaspat\u0103 de e-commerce \u0219i performance marketing \u00een cadrul celui mai important festival dedicat tehnologiei digitale \u0219i internetului din regiune. V\u0103 a\u0219tept\u0103m al\u0103turi de noi la ICEE.fest pe 15 iunie \u00een cadrul FOCUS Stage 2: eCommerce &amp; Performance Marketing cu informa\u021bii proaspete direct de la Facebook, Google, Taboola, FashionDays, Verve Search \u0219i al\u021bi juc\u0103tori de calibru. Prezentatorii vo\u0219tri pe ICEE.fest FOCUS Stage 2 vor fi \u0219i \u00een acest an Raluca Radu (Country Manager ANSWEAR \u0219i Co-Organiser GPeC) \u0219i Andrei Radu (CEO &amp; Founder GPeC). De aceast\u0103 dat\u0103, la ICEE.fest avem \u0219i un bilet de acces doar pentru zona de eCommerce &#8211; iCEE.fest eCommerce Ticket, doar 75 euro! Iar noi zicem c\u0103 ar trebui s\u0103 arunci un ochi \u0219i pe restul de agenda pentru edi\u021bia 2017 a iCEE.fest. Pe<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-10040","post","type-post","status-publish","format-standard","hentry","category-evenimente-recomandate"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=10040"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10040\/revisions"}],"predecessor-version":[{"id":18264,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10040\/revisions\/18264"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=10040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=10040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=10040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}