{"id":10168,"date":"2017-06-22T08:29:24","date_gmt":"2017-06-22T06:29:24","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10168"},"modified":"2017-06-23T08:34:33","modified_gmt":"2017-06-23T06:34:33","slug":"romanii-cumparaturi-online-cercetare-answear-isense-solutions","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/romanii-cumparaturi-online-cercetare-answear-isense-solutions","title":{"rendered":"Rom\u00e2nii fac cump\u0103r\u0103turi de pe site-urile de mod\u0103 \u0219i de \u0219ase ori pe lun\u0103"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/romanii-cumparaturi-online-cercetare-answear-isense-solutions\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Conform unei cercet\u0103ri realizate de <a href=\"http:\/\/www.answear.ro\">Answear.ro<\/a> \u0219i iSense Solutions, 93% dintre cump\u0103r\u0103torii online achizi\u021bioneaz\u0103 articole vestimentare cel pu\u021bin o dat\u0103 pe lun\u0103. <strong>Dintre ace\u0219tia, adev\u0103ra\u021bii pasiona\u021bi de mod\u0103 ajung s\u0103 comande chiar \u0219i de \u0219ase ori \u00een 30 de zile.<\/strong><\/p>\n<p><em>\u201dSegmentul de fashion online \u00eenregistreaz\u0103 una dintre cele mai rapide cre\u0219teri din eCommerce-ul local, de aproximativ 50% \u00een fiecare an. Este o categorie ce categoric \u00eenc\u0103 nu \u0219i-a atins poten\u021bialul maxim. <\/em><em>De asemenea, magazine precum Answear.ro sunt \u0219i o surs\u0103 de inspira\u021bie pentru cump\u0103r\u0103tori. Astfel, experien\u021ba oferit\u0103 trebuie s\u0103 fie una c\u00e2t mai pl\u0103cut\u0103, iar imaginile de produs \u0219i clipurile de prezentare s\u0103 arate cu adev\u0103rat impecabil<\/em>\u201d, men\u021bioneaz\u0103 Raluca Radu, Country Manager Answear Rom\u00e2nia.<\/p>\n<p>Pantofii sport sau elegan\u021bi sunt articolele vestimentare preferate de 71% dintre cump\u0103r\u0103tori, \u00een timp ce 49% dintre ace\u0219tia opteaz\u0103 \u00een primul r\u00e2nd pentru rochii sau gen\u021bi \u0219i rucsacuri.<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10169\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Cercetare-shopping-Answear.jpg\" alt=\"\" width=\"1812\" height=\"966\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Cercetare-shopping-Answear.jpg 1812w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Cercetare-shopping-Answear-300x160.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Cercetare-shopping-Answear-768x409.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Cercetare-shopping-Answear-1024x546.jpg 1024w\" sizes=\"auto, (max-width: 1812px) 100vw, 1812px\" \/><\/p>\n<p>Sumele cheltuite de rom\u00e2ni pe site-urile de mod\u0103 variaz\u0103 <strong>\u00eentre 101 lei pentru o pereche de pantaloni \u0219i 257 lei pentru o pereche de pantofi<\/strong>. \u00cen medie, o rochie comandat\u0103 online ajunge s\u0103 coste cel mult 215 lei, iar o geant\u0103 cel pu\u021bin 124 lei.<\/p>\n<p>Principala surs\u0103 de informare a cump\u0103r\u0103torilor din mediul online este tot spa\u021biul virtual. Astfel, 68% dintre ace\u0219tia apeleaz\u0103 la motoarele de c\u0103utare pentru a g\u0103si informa\u021bii despre magazinele online pe care le viziteaz\u0103 \u0219i ofertele acestora, \u00een timp ce 54% dintre ei merg pe recomand\u0103rile primite din partea prietenilor \u0219i a cuno\u0219tin\u021belor. Aproape tot la fel de mul\u021bi, respectiv <strong>51% dintre cump\u0103r\u0103tori, se informeaz\u0103 apel\u00e2nd la canalele de social media<\/strong>. Domnii prefer\u0103 s\u0103 se informeze \u0219i de la emisiunile TV, cu o medie de 24% fa\u021b\u0103 de 11% \u00een cazul doamnelor.<\/p>\n<p>Studiul a fost realizat \u00een parteneriat cufirma de cercetare iSense Solutions, pe un e\u0219antion de 604 responden\u021bi din mediul urban, majoritar femei, cu v\u00e2rste curpinse \u00eentre 25 \u0219i 40 ani. Cei mai mul\u021bi dintre ace\u0219tia au studii universitare (59%) \u0219i un venit mediu lunar de aproximativ 3.600 lei. 72% dintre responden\u021bi sunt c\u0103s\u0103tori\u021bi sau locuiesc \u00eempreun\u0103 cu persoana iubit\u0103, av\u00e2nd \u00een medie un singur copil.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/romanii-cumparaturi-online-cercetare-answear-isense-solutions\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Conform unei cercet\u0103ri realizate de Answear.ro \u0219i iSense Solutions, 93% dintre cump\u0103r\u0103torii online achizi\u021bioneaz\u0103 articole vestimentare cel pu\u021bin o dat\u0103 pe lun\u0103. Dintre ace\u0219tia, adev\u0103ra\u021bii pasiona\u021bi de mod\u0103 ajung s\u0103 comande chiar \u0219i de \u0219ase ori \u00een 30 de zile. \u201dSegmentul de fashion online \u00eenregistreaz\u0103 una dintre cele mai rapide cre\u0219teri din eCommerce-ul local, de aproximativ 50% \u00een fiecare an. Este o categorie ce categoric \u00eenc\u0103 nu \u0219i-a atins poten\u021bialul maxim. De asemenea, magazine precum Answear.ro sunt \u0219i o surs\u0103 de inspira\u021bie pentru cump\u0103r\u0103tori. Astfel, experien\u021ba oferit\u0103 trebuie s\u0103 fie una c\u00e2t mai pl\u0103cut\u0103, iar imaginile de produs \u0219i clipurile de prezentare s\u0103 arate cu adev\u0103rat impecabil\u201d, men\u021bioneaz\u0103 Raluca Radu, Country Manager Answear Rom\u00e2nia. Pantofii sport sau elegan\u021bi sunt articolele vestimentare preferate de 71% dintre cump\u0103r\u0103tori, \u00een timp ce 49% dintre ace\u0219tia opteaz\u0103 \u00een primul r\u00e2nd pentru rochii sau gen\u021bi \u0219i rucsacuri.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[435,381],"class_list":["post-10168","post","type-post","status-publish","format-standard","hentry","category-piata-de-ecommerce-din-romania","tag-answear-ro","tag-cercetare-de-piata"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=10168"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10168\/revisions"}],"predecessor-version":[{"id":10170,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10168\/revisions\/10170"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=10168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=10168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=10168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}