{"id":10171,"date":"2017-06-23T10:31:56","date_gmt":"2017-06-23T07:31:56","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10171"},"modified":"2018-05-07T10:28:00","modified_gmt":"2018-05-07T07:28:00","slug":"stirile-saptamanii-amazon-answear-isense-solutions-kenvelo-mytaxi-clevertaxi-gdpr","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-amazon-answear-isense-solutions-kenvelo-mytaxi-clevertaxi-gdpr","title":{"rendered":"Probeaz\u0103 hainele la Amazon, rom\u00e2nii cump\u0103r\u0103 produse fashion, Mytaxi a cump\u0103rat Clever Taxi"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-amazon-answear-isense-solutions-kenvelo-mytaxi-clevertaxi-gdpr\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p style=\"text-align: center;\"><a href=\"https:\/\/www.gpec.ro\/blog\/en\/weekly-news-amazon-answear-isense-solutions-kenvelo-mytaxi-clevertaxi-gdpr\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10254\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/07\/read-english.png\" alt=\"\" width=\"205\" height=\"34\" \/><\/a><\/p>\n<hr \/>\n<h3>La Amazon, po\u021bi proba\u00a0hainele \u00eenainte de a le cump\u0103ra<\/h3>\n<p>\u00cen plus fa\u021b\u0103 de avantajele deja existente\u00a0\u00een programul Prime, Amazon \u00eei las\u0103 acum pe clien\u021bi s\u0103 probeze\u00a0unele\u00a0haine \u00eenainte de a le cump\u0103ra. Programul este parte din\u00a0<a href=\"https:\/\/www.amazon.com\/b?ie=UTF8&amp;node=16122413011\" target=\"_blank\" rel=\"noopener noreferrer\">Prime Wardrobe<\/a>, o facilitate anun\u021bat\u0103 \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103. Programul este\u00a0similar cu\u00a0alte\u00a0servicii\u00a0cu &#8222;cutii&#8221;, cum ar fi\u00a0StitchFix \u0219i TrunkClub, prin care sunt trimise\u00a0clientului c\u00e2teva haine, iar acesta decide ce opre\u0219te \u0219i ce trimite \u00eenapoi.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/EIQh0O3wOdM?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>Diferen\u021ba este c\u0103, la Amazon, clien\u021bii decid ce s\u0103 fie \u00een cutie, nu stili\u0219tii sau algoritmii. O reducere de 10% este acordat\u0103 clien\u021bilor care decid s\u0103 p\u0103streze dou\u0103 produse, iar cei care cump\u0103r\u0103 4 produse\u00a0primesc o reducere de 20%.<!--more--><\/p>\n<p><strong>\u27a0<\/strong>\u00a0<a href=\"http:\/\/www.businessinsider.com\/amazon-prime-wardrobe-2017-6\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cite\u0219te mai mult pe Business Insider<\/strong><\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Rom\u00e2nii fac cump\u0103r\u0103turi de pe site-urile de mod\u0103 \u0219i de \u0219ase ori pe lun\u0103<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10169\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Cercetare-shopping-Answear-300x160.jpg\" alt=\"\" width=\"300\" height=\"160\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Cercetare-shopping-Answear-300x160.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Cercetare-shopping-Answear-768x409.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Cercetare-shopping-Answear-1024x546.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Cercetare-shopping-Answear.jpg 1812w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Conform unei cercet\u0103ri realizate de\u00a0<a href=\"http:\/\/www.answear.ro\/\">Answear.ro<\/a>\u00a0\u0219i iSense Solutions, 93% dintre cump\u0103r\u0103torii online achizi\u021bioneaz\u0103 articole vestimentare cel pu\u021bin o dat\u0103 pe lun\u0103.\u00a0Dintre ace\u0219tia, adev\u0103ra\u021bii pasiona\u021bi de mod\u0103 ajung s\u0103 comande chiar \u0219i de \u0219ase ori \u00een 30 de zile.\u00a0Pantofii sport sau elegan\u021bi sunt articolele vestimentare preferate de 71% dintre cump\u0103r\u0103tori, \u00een timp ce 49% dintre ace\u0219tia opteaz\u0103 \u00een primul r\u00e2nd pentru rochii sau gen\u021bi \u0219i rucsacuri.\u00a0Sumele cheltuite de rom\u00e2ni pe site-urile de mod\u0103 variaz\u0103\u00a0\u00eentre 101 lei pentru o pereche de pantaloni \u0219i 257 lei pentru o pereche de pantofi. \u00cen medie, o rochie comandat\u0103 online ajunge s\u0103 coste cel mult 215 lei, iar o geant\u0103 cel pu\u021bin 124 lei.<\/p>\n<p><strong>\u27a0 <a href=\"https:\/\/www.gpec.ro\/blog\/romanii-cumparaturi-online-cercetare-answear-isense-solutions\" target=\"_blank\" rel=\"noopener noreferrer\">Cite\u0219te mai mult pe blog-ul GPeC<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Proprietarii magazinelor Kenvelo deschid un magazin online multibrand<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-10179\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Kenvelo-logo.jpg\" alt=\"\" width=\"250\" height=\"194\" \/>Montecristo Retail Group, compania care de\u021bine brandurile de mod\u0103 Kenvelo, Lee Copper, Time Out \u0219i Tom Tailor (\u00een Rom\u00e2nia \u0219i Bulgaria), investe\u0219te \u00een deschiderea unui magazin online pentru toate acestea branduri, \u00een luna octombrie. Pe 20 iunie, la recent desf\u0103\u0219urata conferin\u021b\u0103 Fashion Route (dedicat\u0103 industriei textile \u0219i retailului de fashion autohton), Philippe Besadoux (CEO Montecristo Retail Group) a declarat c\u0103 nu are \u00eencredere \u00een mediul online c\u00e2nd vine vorba despre fashion. \u0218i asta pentru c\u0103 \u00eentr-un magazin fizic, dintr-un mall, cump\u0103r\u0103torul se simte mai bine.\u00a0Montecristo Retail Group a v\u00e2ndut anul trecut \u00eembr\u0103c\u0103minte \u00een valoare de <strong>38 de milioane de euro<\/strong> \u0219i are aproximativ 100 de magazine offline, dintre care 10 sunt mixte, oferind mai multe branduri ale grupului.<\/p>\n<p><strong>\u27a0\u00a0<a href=\"http:\/\/ecompedia.ro\/proprietarii-kenvelo-isi-deschid-magazin-online-multibrand.html\" target=\"_blank\" rel=\"noopener noreferrer\">Cite\u0219te mai mult pe Ecompedia<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Mytaxi cump\u0103r\u0103 Clever Taxi<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10182\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Mytaxi-logo.png\" alt=\"\" width=\"215\" height=\"215\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Mytaxi-logo.png 263w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Mytaxi-logo-150x150.png 150w\" sizes=\"auto, (max-width: 215px) 100vw, 215px\" \/>Mytaxi, liderul european pe pia\u021ba de e-hailing, a achizi\u021bionat compania Clever Tech din Rom\u00e2nia, de\u021bin\u0103toarea aplica\u021biei populare Clever Taxi. Cu aceast\u0103 achizi\u021bie, Mytaxi \u00ee\u0219i consolideaz\u0103 prezen\u021ba pe pia\u021ba interna\u021bional\u0103 a mobilit\u0103\u021bii \u0219i \u00ee\u0219i \u00eent\u0103re\u0219te pozi\u021bia de lider pe pia\u021ba european\u0103 de e-hailing. P\u0103r\u021bile au fost de acord s\u0103 nu divulge detaliile tranzac\u021biei, \u00eens\u0103 valoarea achizi\u021biei a fost o sum\u0103 de opt cifre. Clever Taxi a fost lansat\u0103 \u00een 2010 de Mihai Rotaru \u015fi Alex Dumitru, func\u0163ioneaz\u0103 \u00een <strong>20 de ora\u015fe importante din Rom\u00e2nia<\/strong>, are peste 17.000 de \u015foferi \u00eenregistra\u0163i \u015fi peste 600.000 de utilizatori pasageri. Din 2010, Clever Taxi a onorat mai mult de 40 de milioane de curse pe teritoriul Rom\u00e2niei, devenind cea mai mare aplica\u0163ie de e-hailing din \u0163ar\u0103. Platforma Clever Taxi va continua s\u0103 func\u0163ioneze.<\/p>\n<p><strong>\u27a0 <a href=\"http:\/\/www.capital.ro\/nemtii-de-la-mytaxi-cumpara-clever-taxi-liderul-de-piata.html\" target=\"_blank\" rel=\"noopener noreferrer\">Cite\u0219te mai mult \u00een Capital<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Ce \u00eenseamn\u0103 GDPR pentru magazinele online din Rom\u00e2nia<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10185\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Image-articol-TRUSTED-GDPR-300x157.png\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Image-articol-TRUSTED-GDPR-300x157.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Image-articol-TRUSTED-GDPR.png 470w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>O dat\u0103 cu aplicarea <strong>Regulamentului General privind protec\u021bia Datelor Personale<\/strong> (cunoscut ca GDPR) din 25 mai 2018, riscurile cu privire la \u00eenc\u0103lcarea legisla\u021biei privind protec\u021bia datelor personale cresc semnificativ, inclusiv cu amenzi de p\u00een\u0103 la 4% din cifra de afaceri.\u00a0De\u0219i este bine c\u0103 se va elimina \u00eentru totul partea birocratic\u0103 (notificarea la ANSPDCP), firmele trebuie s\u0103 \u00een\u021beleag\u0103 faptul c\u0103 va fi \u00een responsabilitatea lor s\u0103 arate c\u0103 <strong>\u00eendeplinesc cerin\u021bele<\/strong> Regulamentului, dar \u0219i c\u0103 au la dispozi\u021bie unele proceduri prin care se respect\u0103 protec\u021bia datelor personale pe parcursul activit\u0103\u021bii. Nu va exista o solu\u021bie perfect\u0103 pentru toat\u0103 lumea, una prin care implementarea s\u0103 se poat\u0103 face b\u0103t\u00e2nd din palme, ci solu\u021bia va depinde \u00een primul r\u00e2nd de ce date colecteaz\u0103 firmele, dar \u0219i de modul \u00een care se asigur\u0103 c\u0103 ter\u021bii cu care colaboreaz\u0103 (de la firmele de programare sau platformele de e-commerce, p\u00een\u0103 la firmele de curierat) respect\u0103 aceste principii.<\/p>\n<p><strong>\u27a0 <a href=\"https:\/\/www.trusted.ro\/blog\/2017\/06\/19\/gdpr-implicatii-pentru-magazinele-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cite\u0219te mai mult pe blog-ul TRUSTED<\/a><\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-amazon-answear-isense-solutions-kenvelo-mytaxi-clevertaxi-gdpr\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La Amazon, po\u021bi proba\u00a0hainele \u00eenainte de a le cump\u0103ra \u00cen plus fa\u021b\u0103 de avantajele deja existente\u00a0\u00een programul Prime, Amazon \u00eei las\u0103 acum pe clien\u021bi s\u0103 probeze\u00a0unele\u00a0haine \u00eenainte de a le cump\u0103ra. Programul este parte din\u00a0Prime Wardrobe, o facilitate anun\u021bat\u0103 \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103. Programul este\u00a0similar cu\u00a0alte\u00a0servicii\u00a0cu &#8222;cutii&#8221;, cum ar fi\u00a0StitchFix \u0219i TrunkClub, prin care sunt trimise\u00a0clientului c\u00e2teva haine, iar acesta decide ce opre\u0219te \u0219i ce trimite \u00eenapoi. Diferen\u021ba este c\u0103, la Amazon, clien\u021bii decid ce s\u0103 fie \u00een cutie, nu stili\u0219tii sau algoritmii. O reducere de 10% este acordat\u0103 clien\u021bilor care decid s\u0103 p\u0103streze dou\u0103 produse, iar cei care cump\u0103r\u0103 4 produse\u00a0primesc o reducere de 20%.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-10171","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=10171"}],"version-history":[{"count":10,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10171\/revisions"}],"predecessor-version":[{"id":12872,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10171\/revisions\/12872"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=10171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=10171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=10171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}