{"id":10195,"date":"2017-06-23T12:37:11","date_gmt":"2017-06-23T09:37:11","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10195"},"modified":"2017-06-25T11:37:34","modified_gmt":"2017-06-25T08:37:34","slug":"business-days-revine-la-cluj-napoca-pe-5-6-iulie-2017","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/business-days-revine-la-cluj-napoca-pe-5-6-iulie-2017","title":{"rendered":"Business Days revine la Cluj-Napoca pe 5-6 iulie 2017"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/business-days-revine-la-cluj-napoca-pe-5-6-iulie-2017\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>GPeC recomand\u0103 Business Days\u00a0<a href=\"https:\/\/www.businessdays.ro\/Evenimente\/Cluj-Business-Days-2017\/Homepage\">Cluj-Napoca, a 27-a edi\u021bie<\/a>, care va avea loc pe 5-6 iulie, la Liberty Technology Center \u0219i Impact Hub. La edi\u021bia de la Cluj va fi organizat\u0103 expozi\u021bia \u201dProdus \u00een Transilvania\u201d, ce \u00ee\u0219i asum\u0103 misiunea de a promova gusturile gastronomiei din Ardeal, oferind totodat\u0103 o serie de programe culturale speciale. Aceasta va reuni produse 100% naturale, din ingrediente locale, aduse la Cluj-Napoca de\u00a0micii produc\u0103tori.<\/p>\n<p>\u00cen plus, peste 100 de speakeri\u00a0\u0219i experti rom\u00e2ni \u0219i str\u0103ini, cu minim 20 de ani de experien\u021b\u0103 profesional\u0103 \u00een domeniile care dicteaz\u0103 evolu\u021bia afacerilor \u00een anul 2017 vor \u00eemp\u0103rt\u0103\u0219i din experien\u021ba lor \u0219i vor crea parteneriate cu cei 600 de participan\u021bi, antreprenori \u0219i manageri, prezen\u021bi la eveniment.<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/cluj-business-days-2017-foto-blog-gpec.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10198\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/cluj-business-days-2017-foto-blog-gpec-1024x538.jpg\" alt=\"\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/cluj-business-days-2017-foto-blog-gpec-1024x538.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/cluj-business-days-2017-foto-blog-gpec-300x158.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/cluj-business-days-2017-foto-blog-gpec-768x403.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/cluj-business-days-2017-foto-blog-gpec.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p><strong>Angaja\u021bii, trata\u021bi la fel ca \u0219i clien\u021bii<\/strong><\/p>\n<p>Cercetarea a fost realizat\u0103 pe un e\u0219antion de 211 de manageri \u0219i antreprenori din jude\u021bele Cluj, Salaj, Bistri\u021ba N\u0103saud, Mure\u0219, Sibiu, Alba, Bra\u0219ov, Maramure\u0219, Satu Mare, Covasna \u0219i Harghita, \u00een perioada 5 mai-5 iunie 2017.\u00a0Un aspect foarte important relevat de aceasta este diferen\u021ba foarte mare de viziune care exist\u0103 \u0219i persist\u0103 \u00eentre departamentele de Human Resources, Comercial, (Top) Management \u0219i cele de PR, Marketing \u0219i Comunicare ale unei companii.<\/p>\n<p>C\u00e2teva aspecte remarcate de organizatorii BD \u00een urma cercet\u0103rii, care demonstreaz\u0103 aceast\u0103 diferen\u021b\u0103:<\/p>\n<ul>\n<li>Managerii de resurse umane, cei comerciali \u0219i directorii generali au aten\u021bia focusat\u0103 foarte mult pe <strong>aspecte legate de managementul oamenilor din subordine<\/strong>, sau legate de gestionarea eficient\u0103 a resurselor umane;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Preocuparea pentru cre<\/strong><strong>\u0219<\/strong><strong>terea brandului de angajator<\/strong> este la coada listei pentru cei din marketing \u0219i comunicare, motivat\u0103 probabil \u0219i de faptul c\u0103 majoritatea activit\u0103\u021bilor din aceste departamente pot \u0219i sunt de multe ori u\u0219or de externalizat;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Nu exist<\/strong><strong>\u0103<\/strong><strong> o cooperare direct<\/strong><strong>\u0103<\/strong><strong>, strategic<\/strong><strong>\u0103<\/strong><strong> \u00eentre departamentul de resurse umane <\/strong><strong>\u0219<\/strong><strong>i cel de marketing<\/strong> \u0219i comunicare legat de cre\u0219terea \u0219i consolidarea brandului de angajator, \u00een marea majoritate a companiilor;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Majoritatea companiilor \u00eencep s<\/strong><strong>\u0103<\/strong><strong> con<\/strong><strong>\u0219<\/strong><strong>tientizeze c<\/strong><strong>\u0103<\/strong><strong> oamenii devin resursa\/capitalul cel mai important al unei organiza<\/strong><strong>\u021b<\/strong><strong>ii.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Principalele metode de dezvoltare profesional\u0103 pentru oamenii din subordine din punctul de vedere al managerilor de resurse umane \u0219i al managerilor comerciali sunt <strong>trainingurile <\/strong><strong>\u0219<\/strong><strong>i \u00eenv<\/strong><strong>\u0103\u021b<\/strong><strong>area la locul de munc<\/strong><strong>\u0103<\/strong>, toate \u00een cadrul organiza\u021biei;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u00cen contrast, cei din departamentele de marketing \u0219i comunicare v\u0103d ca a doua op\u021biune webinariile \u0219i sesiunile online, respectiv workshopurile care \u00eencurajeaz\u0103 \u00eenv\u0103\u021barea prin <strong>schimb de experien<\/strong><strong>\u021b\u0103<\/strong>. Aceea\u0219i op\u021biune este preferat\u0103 \u0219i de c\u0103tre General Manager \u0219i CEO;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>La nivelul departamentelor strategice de HR, Marketing \u0219i Comercial <strong>NU exist<\/strong><strong>\u0103<\/strong><strong> \u00eenc<\/strong><strong>\u0103<\/strong><strong> o deschidere foarte mare pentru a investi \u00een studii <\/strong><strong>\u0219<\/strong><strong>i cercet<\/strong><strong>\u0103<\/strong><strong>ri <\/strong>care s\u0103-i ajute s\u0103 \u00een\u021beleag\u0103 mai bine pia\u021ba, competi\u021bia, dinamica mediului economic \u0219i a societ\u0103\u021bii, ce i-ar putea ajuta \u00een luarea unor decizii de corectare sau de consolidare a pozi\u021biei;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u00cen ceea ce prive\u0219te <strong>dorin<\/strong><strong>\u021b<\/strong><strong>a de implicare \u00een proiecte cu impact social <\/strong>(nu neap\u0103rat de voluntariat), cel mai mult s-ar implica general managerii\/CEO- \u00een propor\u021bie de 60%, urma\u021bi de cei de la HR- 50%. La polul opus se situeaz\u0103 cei din marketing- cu 25% \u0219i cei din comercial- cu 20%.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Interesant de remarcat faptul c\u0103 general managerii\/CEO s-ar implica \u00een propor\u021bie de 57% \u00een proiecte centrate pe <strong>dezvoltarea spiritului antreprenorial (start-up)<\/strong> \u0219i \u00een proiecte dedicate genera\u021biilor tinere (studen\u021bi \u0219i elevi, \u00een propor\u021bii egale- c\u00e2te 43%). Fapt care dovede\u0219te <strong>trecerea antreprenorilor \u00een zona de maturitate,<\/strong> dorin\u021ba lor de a contribui la dezvoltarea societ\u0103\u021bii.<\/li>\n<\/ul>\n<p>Mai multe detalii despre modalitatea de \u00eenscriere la Cluj Business Days, lista complet\u0103 a speakerilor \u0219i alte informa\u021bii, pute\u021bi afla pe site-ul evenimentului:<\/p>\n<p><strong><a href=\"https:\/\/www.businessdays.ro\/Evenimente\/Cluj-Business-Days-2017\/Inscriere\">www.businessdays.ro\/Evenimente\/Cluj-Business-Days-2017\/Inscriere<\/a><\/strong><\/p>\n<p>Perioada de \u00eenscrieri va fi activ\u0103 p\u00e2n\u0103 \u00een data 4 iulie, ora 15:00<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/business-days-revine-la-cluj-napoca-pe-5-6-iulie-2017\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>GPeC recomand\u0103 Business Days\u00a0Cluj-Napoca, a 27-a edi\u021bie, care va avea loc pe 5-6 iulie, la Liberty Technology Center \u0219i Impact Hub. La edi\u021bia de la Cluj va fi organizat\u0103 expozi\u021bia \u201dProdus \u00een Transilvania\u201d, ce \u00ee\u0219i asum\u0103 misiunea de a promova gusturile gastronomiei din Ardeal, oferind totodat\u0103 o serie de programe culturale speciale. Aceasta va reuni produse 100% naturale, din ingrediente locale, aduse la Cluj-Napoca de\u00a0micii produc\u0103tori. \u00cen plus, peste 100 de speakeri\u00a0\u0219i experti rom\u00e2ni \u0219i str\u0103ini, cu minim 20 de ani de experien\u021b\u0103 profesional\u0103 \u00een domeniile care dicteaz\u0103 evolu\u021bia afacerilor \u00een anul 2017 vor \u00eemp\u0103rt\u0103\u0219i din experien\u021ba lor \u0219i vor crea parteneriate cu cei 600 de participan\u021bi, antreprenori \u0219i manageri, prezen\u021bi la eveniment.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[161],"class_list":["post-10195","post","type-post","status-publish","format-standard","hentry","category-evenimente-recomandate","tag-evenimente-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=10195"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10195\/revisions"}],"predecessor-version":[{"id":10201,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10195\/revisions\/10201"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=10195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=10195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=10195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}