{"id":10280,"date":"2017-07-07T08:36:21","date_gmt":"2017-07-07T05:36:21","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10280"},"modified":"2017-07-07T08:36:21","modified_gmt":"2017-07-07T05:36:21","slug":"weekly-news-fan-courier-amazon-prime-day-cluj-business-days-m-commerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/weekly-news-fan-courier-amazon-prime-day-cluj-business-days-m-commerce","title":{"rendered":"Weekly News: card payment on delivery, influencer videos drive purchases, Romanians do m-commerce"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/weekly-news-fan-courier-amazon-prime-day-cluj-business-days-m-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p style=\"text-align: center;\"><a href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-fan-courier-amazon-prime-day-cluj-business-days-m-commerce\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10254\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/07\/citeste-romana.png\" alt=\"\" width=\"205\" height=\"34\" \/><\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>FAN Courier, the first Romanian courier service to accept card payments on delivery in multi-banking system<\/h3>\n<p>FAN Courier is the first Romanian courier service to accept card payments on delivery in multi-banking system. Starting this week, FAN Courier agents will offer all customers \u2013 individuals or companies \u2013 the option to pay for the transport using a card issued by one of the active banks in Romania. The return payment will soon start being delivered electronically.<\/p>\n<p>\u2192 <a href=\"https:\/\/www.gpec.ro\/blog\/en\/fan-courier-card-payment\">Read more on the GPeC blog<\/a><\/p>\n<hr \/>\n<h3>Influencer Videos Drive Purchases, Study Finds<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10283\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/07\/video-clip.jpg\" alt=\"\" width=\"247\" height=\"139\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/07\/video-clip.jpg 350w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/07\/video-clip-300x169.jpg 300w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey admitting that social media influencers are their <strong>most trusted sources<\/strong> for shopping. In fact, social media influencers now are trusted nearly seven times more than celebrities, according to research.\u00a0Other sources such as brands, retailers, celebrities such as musician and athletes did have influence as well, but only on Instagram and Facebook. The study did not identify high influence scores across sources on Snapchat.<!--more--><\/p>\n<p>\u2192 <a href=\"https:\/\/www.mediapost.com\/publications\/article\/303311\/shift-in-consumer-trust-influencer-videos-drive-p.html\" target=\"_blank\" rel=\"noopener\">Read more at Mediapost<\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Amazon Prime Day, the online retail giant&#8217;s third annual one-day flash sales event<\/h3>\n<p>The retail behemoth on July 11 is promising deals on thousands of products over a <strong>30-hour period<\/strong> to those who are members of its subscription service. It is the latest event in Amazon&#8217;s bid to turn its customers into paid-up Prime members and it&#8217;s aiding this with a \u00a320 discount on new memberships until July 3, meaning Amazon Prime will cost \u00a359 to join for a limited time.<\/p>\n<aside id=\"f64db6a6-98d6-453d-aeae-68eb10d215d3\" class=\"tmg-particle counter\" data-data-uri=\"https:\/\/particle-api.eip.telegraph.co.uk\/particles\/f64db6a6-98d6-453d-aeae-68eb10d215d3\" data-html-uri=\"https:\/\/cf-particle-html.eip.telegraph.co.uk\/f64db6a6-98d6-453d-aeae-68eb10d215d3.html\" data-widget-type=\"counter\" data-widget-title=\"Amazon Prime Day countdown\" data-widget-size=\"responsive\" data-widget-static=\"false\" data-embeddable=\"0\"><a title=\"Amazon Prime Day countdown\" href=\"https:\/\/cf-particle-html.eip.telegraph.co.uk\/f64db6a6-98d6-453d-aeae-68eb10d215d3.html\">Amazon Prime Day countdown<\/a><\/aside>\n<p><script src=\"https:\/\/cf.eip.telegraph.co.uk\/particle-embed\/js\/particle.js\"><\/script><\/p>\n<p>\u2192 <a href=\"http:\/\/www.telegraph.co.uk\/technology\/0\/when-is-amazon-prime-day-does-it-start\/\" target=\"_blank\" rel=\"noopener\">Read more at The Telegraph<\/a> (and <a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/07\/Prepping-for-Prime-Day.pdf\">here is a PDF file<\/a> with instructions to prepare for this day)<\/p>\n<hr \/>\n<h3><\/h3>\n<h3>At Cluj Business Days, about communicating today in e-commerce<\/h3>\n<p>Raluca Radu (ANSWEAR &amp; GPeC) talked at Cluj Business Days about how to communicate in the digital era, about e-commerce and automation.<\/p>\n<p>Here are the highlights:<\/p>\n<ul>\n<li>11.2 million Romanians use the Internet, the penetration rate is 58%, but the neighbouring\u00a0countries are at over 70% and there is a strong increase in the higher age segments;<\/li>\n<li>as brand representatives, we compete with photos with cute cats, photos with &#8222;duck lips&#8221; ladies; the customers are bored with these messages;<\/li>\n<li><strong>we have to become friends with bots, with Google (in order to &#8222;translate&#8221; properly the website according to its algorithm);<\/strong><\/li>\n<li>in the communication today, we keep it shorter and shorter, photos have more reach and engage more, so do videos.<\/li>\n<\/ul>\n<p>\u2192 Here is a video fragment from Raluca Radu&#8217;s presentation:<\/p>\n<div id=\"fb-root\"><\/div>\n<p><script>(function(d, s, id) {  var js, fjs = d.getElementsByTagName(s)[0];  if (d.getElementById(id)) return;  js = d.createElement(s); js.id = id;  js.src = 'https:\/\/connect.facebook.net\/ro_RO\/sdk.js#xfbml=1&version=v3.1';  fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));<\/script><\/p>\n<div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/GPeCro\/videos\/1959641510728463\/\" data-width=\"910\">\n<blockquote cite=\"https:\/\/www.facebook.com\/GPeCro\/videos\/1959641510728463\/\" class=\"fb-xfbml-parse-ignore\"><p><a href=\"https:\/\/www.facebook.com\/GPeCro\/videos\/1959641510728463\/\">Raluca Radu la Business Days<\/a><\/p>\n<p>Raluca Radu, ANSWEAR &amp; GPeC &#8211; Gala Premiilor eCommerce, a vorbit la Business Days Cluj despre comunicarea \u00een era digital, e-commerce \u0219i automatizare.<\/p>\n<p>Publicat\u0103 de <a href=\"https:\/\/www.facebook.com\/GPeCro\/\">GPeC &#8211; The Most Important E-Commerce Event in CEE<\/a> pe Miercuri, 5 Iulie 2017<\/p><\/blockquote>\n<\/div>\n<hr \/>\n<h3><\/h3>\n<h3>Research: More and more Romanians buy online using the smartphone<\/h3>\n<p>According to a new research released by E-Commerce Europe, in 2016:<br \/>\n\u27a0\u00a079% of Romanian Internet users bought something online using the smartphone;<br \/>\n\u27a0 2.05 billion euros were made from online sales in Romania miliarde de euro s-au \u00eencasat din v\u00e2nz\u0103rile online \u00een Ro;<br \/>\n\u27a0 91% of Turkish Internet users bought something online using the smartphone;<br \/>\n\u27a0 87% of British Internet users bought something online using the smartphone.<\/p>\n<p>More statistics:<\/p>\n<div id=\"fb-root\"><\/div>\n<p><script>(function(d, s, id) {  var js, fjs = d.getElementsByTagName(s)[0];  if (d.getElementById(id)) return;  js = d.createElement(s); js.id = id;  js.src = 'https:\/\/connect.facebook.net\/ro_RO\/sdk.js#xfbml=1&version=v3.1';  fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));<\/script><\/p>\n<div class=\"fb-post\" data-href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.1957958667563414.1073741891.383723974986899&amp;type=1&amp;l=974779f1d5\" data-width=\"750\">\n<blockquote cite=\"https:\/\/www.facebook.com\/media\/set\/?set=a.1957958667563414.1073741891.383723974986899&amp;type=3\" class=\"fb-xfbml-parse-ignore\">\n<p>Conform noului raport lansat de E-Commerce Europe, \u00een anul 2016:\u27a0 79% dintre utilizatorii de Internet din Ro au&#8230;<\/p>\n<p>Publicat\u0103 de <a href=\"https:\/\/www.facebook.com\/GPeCro\/\">GPeC &#8211; The Most Important E-Commerce Event in CEE<\/a> pe&nbsp;<a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.1957958667563414.1073741891.383723974986899&amp;type=3\">Mar\u0163i, 4 Iulie 2017<\/a><\/p><\/blockquote>\n<\/div>\n<p>\u2192 <a href=\"https:\/\/www.ecommerce-europe.eu\/research\/ecommerce-europe-reports\/\" target=\"_blank\" rel=\"noopener\">Read the short general and country reports.<\/a> You can also buy the full reports from there.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/weekly-news-fan-courier-amazon-prime-day-cluj-business-days-m-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>FAN Courier, the first Romanian courier service to accept card payments on delivery in multi-banking system FAN Courier is the first Romanian courier service to accept card payments on delivery in multi-banking system. Starting this week, FAN Courier agents will offer all customers \u2013 individuals or companies \u2013 the option to pay for the transport using a card issued by one of the active banks in Romania. The return payment will soon start being delivered electronically. \u2192 Read more on the GPeC blog Influencer Videos Drive Purchases, Study Finds Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey admitting that social media influencers are their most trusted sources for shopping. In fact, social media influencers now are trusted nearly seven times more than celebrities, according to research.\u00a0Other sources such as brands, retailers, celebrities such<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[478],"tags":[],"class_list":["post-10280","post","type-post","status-publish","format-standard","hentry","category-e-commerce-weekly-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=10280"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10280\/revisions"}],"predecessor-version":[{"id":10309,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10280\/revisions\/10309"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=10280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=10280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=10280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}