{"id":10297,"date":"2017-07-06T08:15:54","date_gmt":"2017-07-06T05:15:54","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10297"},"modified":"2017-07-06T12:53:03","modified_gmt":"2017-07-06T09:53:03","slug":"achizitiile-de-pe-telefonul-mobil-au-crescut-cu-64-infografic-2017-2performant","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/achizitiile-de-pe-telefonul-mobil-au-crescut-cu-64-infografic-2017-2performant","title":{"rendered":"Achizi\u021biile de pe telefonul mobil au crescut cu 64% fa\u021b\u0103 de anul 2016 (Infografic 2Performant)"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/achizitiile-de-pe-telefonul-mobil-au-crescut-cu-64-infografic-2017-2performant\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>2Performant Network (fosta 2Parale Afiliere) a generat \u00een intervalul ianuarie-iunie 2017 peste 410.000 de v\u00e2nz\u0103ri online, \u00een valoare total\u0103 de 19 milioane de euro (inclusiv TVA) \u2013 o cre\u015ftere de 40% fa\u0163\u0103 de primul semestru de anul trecut, potrivit comunicatului de pres\u0103 trimis ast\u0103zi.\u00a0<\/strong><\/p>\n<p>\u201eAceste cre\u015fteri ne confirm\u0103 c\u0103 am lansat platforma 2Performant.com (care a \u00eenlocuit re\u0163eaua 2Parale.ro \u00een august 2016) \u00een cel mai bun moment. Pe primele 6 luni din acest an, 1 euro investit de c\u0103tre clien\u0163ii no\u015ftri le-a adus \u00een medie v\u00e2nz\u0103ri de 18 de euro. Mul\u0163umim \u00eentregii echipei \u015fi tuturor partenerilor pentru \u00eencredere, efort \u015fi implicare. Suntem preg\u0103ti\u0163i pentru viteza superioar\u0103 de cre\u015ftere a pie\u0163elor de ecommerce \u015fi performance marketing care va surveni \u00een urm\u0103toarea perioad\u0103 at\u00e2t \u00een Europa Central\u0103 \u015fi de Est dar \u015fi la nivel global.\u201d, a declarat Dorin Boerescu CEO 2Performant Network SA.<!--more--><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/07\/Infografic-2performant-iulie-2017-gpec-blog.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10300\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/07\/Infografic-2performant-iulie-2017-gpec-blog.jpg\" alt=\"\" width=\"599\" height=\"2437\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/07\/Infografic-2performant-iulie-2017-gpec-blog.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/07\/Infografic-2performant-iulie-2017-gpec-blog-74x300.jpg 74w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/07\/Infografic-2performant-iulie-2017-gpec-blog-768x3125.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/07\/Infografic-2performant-iulie-2017-gpec-blog-252x1024.jpg 252w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p>Conform raportului 2Performant realizat pe primele 6 luni din 2017, cele mai scumpe tranzac\u0163ii online se fac \u00een Turism (vacan\u0163e sau bilete de avion), urmate de achizi\u0163iile din industria de Electronice \u015fi Calculatoare,<\/p>\n<p>Top achizi\u0163ii medii online 2017 (valorile includ TVA)<\/p>\n<p>&#8211; Turism (inclusiv ticketing): <strong>268 euro<\/strong><\/p>\n<p>&#8211; Electronice \u015fi Calculatoare: <strong>175 euro<\/strong><\/p>\n<p>&#8211; Produse pentru Copii: <strong>66 euro<\/strong><\/p>\n<p>&#8211; Fashion: <strong>45 euro<\/strong><\/p>\n<p>Din totalul tranzac\u0163iilor online din Rom\u00e2nia, 41% au fost realizate pe dispozitive mobile \u2013 \u00een cre\u015ftere semnificativ\u0103 fa\u0163\u0103 de ponderea de 25% aferenta primului semestru din 2016.<\/p>\n<p>\u201c\u00cen Bulgaria (a doua pia\u0163\u0103 \u00een care activeaz\u0103 2Performant \u2013 din 2011) ponderea tranzac\u0163iilor pe mobil este de 32%, \u00eens\u0103 dat fiind c\u0103 viteza de cre\u015ftere este mult mai mare (78% anual) ne a\u015fteptam ca \u00een 2018 cifrele din aceste 2 pie\u0163e s\u0103 se egalizeze\u201d a declarat Bogdan Aron, CPO 2Performant Network SA.<\/p>\n<p>\u015ei valorile medii per v\u00e2nzare \u00een Bulgaria sunt ceva mai mici dec\u00e2t cele din Rom\u00e2nia, media fiind de 36 de euro la nivelul \u00eentregii pie\u0163e, cele pe mobil situ\u00e2ndu-se la 30 de euro per tranzac\u0163ie.<\/p>\n<p>Compania \u015fi-a relansat recent site-ul 2Performant.com, care include \u015fi o sec\u0163iune de statistici \u00een timp real despre pia\u0163a de ecommerce \u015fi de performance marketing din regiune &#8211; http:\/\/ro.2performant.com\/despre-noi\/.<\/p>\n<hr \/>\n<p><em>2Performant Network S.A. este o companie de performance marketing din Rom\u00e2nia, care include 2Performant.com (fosta 2Parale.ro), platforma de afiliere disponibil\u0103 \u00een Europa Central\u0103 \u015fi de Est \u015fi Edge by 2Performant, agen\u0163ie full-service de performance marketing.<\/em><\/p>\n<p><em>Printre cei peste 530 de clien\u0163i 2Performant \u015fi Edge se num\u0103ra lideri locali cum ar fi Elefant, evoMAG, Nichidu\u021b\u0103, ePies\u0103, Miniprix, Libris, Carture\u0219ti, Lensa sau dEpurtat dar \u015fi juc\u0103tori regionali sau globali precum Orange, Avon, Provident, Zoot, Answear, Vodafone \u015fi Telekom.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/achizitiile-de-pe-telefonul-mobil-au-crescut-cu-64-infografic-2017-2performant\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>2Performant Network (fosta 2Parale Afiliere) a generat \u00een intervalul ianuarie-iunie 2017 peste 410.000 de v\u00e2nz\u0103ri online, \u00een valoare total\u0103 de 19 milioane de euro (inclusiv TVA) \u2013 o cre\u015ftere de 40% fa\u0163\u0103 de primul semestru de anul trecut, potrivit comunicatului de pres\u0103 trimis ast\u0103zi.\u00a0 \u201eAceste cre\u015fteri ne confirm\u0103 c\u0103 am lansat platforma 2Performant.com (care a \u00eenlocuit re\u0163eaua 2Parale.ro \u00een august 2016) \u00een cel mai bun moment. Pe primele 6 luni din acest an, 1 euro investit de c\u0103tre clien\u0163ii no\u015ftri le-a adus \u00een medie v\u00e2nz\u0103ri de 18 de euro. Mul\u0163umim \u00eentregii echipei \u015fi tuturor partenerilor pentru \u00eencredere, efort \u015fi implicare. Suntem preg\u0103ti\u0163i pentru viteza superioar\u0103 de cre\u015ftere a pie\u0163elor de ecommerce \u015fi performance marketing care va surveni \u00een urm\u0103toarea perioad\u0103 at\u00e2t \u00een Europa Central\u0103 \u015fi de Est dar \u015fi la nivel global.\u201d, a declarat Dorin Boerescu CEO 2Performant Network SA.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644,56],"tags":[613],"class_list":["post-10297","post","type-post","status-publish","format-standard","hentry","category-e-commerce-in-romania-europa","category-resurse-e-commerce","tag-2performant"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=10297"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10297\/revisions"}],"predecessor-version":[{"id":10307,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10297\/revisions\/10307"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=10297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=10297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=10297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}