{"id":10692,"date":"2017-08-16T08:57:48","date_gmt":"2017-08-16T05:57:48","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10692"},"modified":"2017-08-16T08:57:48","modified_gmt":"2017-08-16T05:57:48","slug":"report-digitally-obsessed-consumers-salmon","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/report-digitally-obsessed-consumers-salmon","title":{"rendered":"REPORT \u2018Digitally-obsessed\u2019 consumers want VR, innovation and care"},"content":{"rendered":"
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\"\"One in five (23%) consumers is digitally obsessed, making almost all their purchases online, and inclined to shop with digitally advanced retailers, a new study suggests.<\/p>\n

This group, suggests the „Buying tomorrow report”<\/a> (PDF file) from e-commerce consultancy Salmon, puts convenience and innovation<\/strong> ahead of the brand names, with almost nine in ten (88%) consumers saying that speed of delivery is more important to them than the brand being ordered (78%).<\/p>\n

\"\"<\/p>\n

The study questioned more than 6,000 consumers in the UK, US and Benelux countries, and suggests that 45% are either currently using or are likely to use Amazon Echo, Alexa or Google Home in the next 12 months.<\/p>\n

That\u2019s ahead of those who are using or plan to use smart lighting (42%), smart fridges and other white goods (42%), virtual reality (40%) and Apple Home (37%).<\/p>\n

A further 57% believe they are more digitally advanced than some retailers, while 60% say they would be more likely to shop with a digitally innovative trader<\/strong>. That said, 57% believe the technology, apps and services they use in their own life are more sophisticated than that provided by digital retailers. Almost seven in ten (69%) said they want to see greater innovation to improve the customer experience.<\/p>\n

\"\"<\/a><\/p>\n

\u2192 Read more of the main conclusions at Internet Retailing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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One in five (23%) consumers is digitally obsessed, making almost all their purchases online, and inclined to shop with digitally advanced retailers, a new study suggests. This group, suggests the „Buying tomorrow report” (PDF file) from e-commerce consultancy Salmon, puts convenience and innovation ahead of the brand names, with almost nine in ten (88%) consumers saying that speed of delivery is more important to them than the brand being ordered (78%).<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-10692","post","type-post","status-publish","format-standard","hentry","category-world-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=10692"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10692\/revisions"}],"predecessor-version":[{"id":10702,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10692\/revisions\/10702"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=10692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=10692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=10692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}