{"id":10698,"date":"2017-08-16T08:57:38","date_gmt":"2017-08-16T05:57:38","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10698"},"modified":"2017-08-16T09:08:50","modified_gmt":"2017-08-16T06:08:50","slug":"studiu-consumatori-obsedati-digital-salmon","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/studiu-consumatori-obsedati-digital-salmon","title":{"rendered":"RAPORT Consumatorii &#8222;obseda\u021bi digital&#8221; vor realitate virtual\u0103, inova\u021bie \u0219i grij\u0103"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-consumatori-obsedati-digital-salmon\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10694\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/BUYING-TOMORROW-cover-min-300x280.jpg\" alt=\"\" width=\"175\" height=\"163\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/BUYING-TOMORROW-cover-min-300x280.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/BUYING-TOMORROW-cover-min.jpg 550w\" sizes=\"auto, (max-width: 175px) 100vw, 175px\" \/>Unul din cinci\u00a0(23%) consumatori este obsedat digital, \u00ee\u0219i face aproape toate cump\u0103r\u0103turile online \u0219i este \u00eenclinat s\u0103 cumpere de la comercian\u021bii avansa\u021bi digital, arat\u0103 un nou studiu.<\/p>\n<p>Grupul, sugereaz\u0103 raportul\u00a0<a href=\"https:\/\/info.salmon.com\/hubfs\/Content%20-%20UK\/Salmon%20-%20Buying%20Tomorrow%20-%20Final%20Report%202017.pdf\" target=\"_blank\" rel=\"noopener\">&#8222;Buying tomorrow report&#8221;<\/a> (fi\u0219ier PDF) realizat de firma de consultan\u021b\u0103 Salmon, a\u0219az\u0103 <strong>u\u0219urin\u021ba \u0219i inova\u021bia<\/strong> \u00een capul listei, mai sus fa\u021b\u0103 de brand; aproape 9 din 10 (88%) consumatori au spus c\u0103 viteza livr\u0103rii este mai important\u0103 pentru ei dec\u00e2t brand-ul de la care au comandat\u00a0(78%).<br \/>\n<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10693\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/BUYING-TOMORROW-report-the-facts-min.jpg\" alt=\"\" width=\"252\" height=\"277\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/BUYING-TOMORROW-report-the-facts-min.jpg 476w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/BUYING-TOMORROW-report-the-facts-min-273x300.jpg 273w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><\/p>\n<p>Studiul s-a realizat pe mai mult de 6.000 de consumatori din Marea Britanie, SUA \u0219i Benelux \u0219i sugereaz\u0103 c\u0103 45% dintre ei folosesc sau sau sunt pe cale s\u0103 foloseasc\u0103\u00a0Amazon Echo, Alexa sau Google Home \u00een urm\u0103toarele 12 luni.<\/p>\n<p>Aceast\u0103 propor\u021bie este mai mare dec\u00e2t a celor care pl\u0103nuiesc s\u0103 foloseasc\u0103 iluminarea inteligent\u0103 (42%), frigiderele inteligente sau alte aparate electrocasnice smart (42%), realitatea virtual\u0103 (40%) \u0219i Apple Home (37%).<\/p>\n<p>Cca <strong>57% dintre ei cred c\u0103 sunt mai avansa\u021bi digital<\/strong> dec\u00e2t unii comercian\u021bi online, \u00een timp ce 60% dintre ei spun c\u0103 este mai probabil s\u0103 cumpere de la un magazin online care inoveaz\u0103 digital.<\/p>\n<p>Aprox. 57% dintre cei chestiona\u021bi cred c\u0103 tehnologia, aplica\u021biile \u0219i serviciile pe care le folosesc \u00een via\u021ba lor sunt mai sofisticate dec\u00e2t cele furnizate de comercian\u021bii online. Aproape 7 din 10 (69%) spun c\u0103 vor s\u0103 vad\u0103 mai mult\u0103 inova\u021bie \u00een experien\u021ba consumatorului.<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Ce-vor-consumatorii-obsedati-digital.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10699\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Ce-vor-consumatorii-obsedati-digital.png\" alt=\"\" width=\"550\" height=\"1375\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Ce-vor-consumatorii-obsedati-digital.png 550w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Ce-vor-consumatorii-obsedati-digital-120x300.png 120w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Ce-vor-consumatorii-obsedati-digital-410x1024.png 410w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>\u2192 <a href=\"http:\/\/internetretailing.net\/2017\/08\/digitally-obsessed-consumers-likely-shop-digitally-advanced-retailers\/\" target=\"_blank\" rel=\"noopener\">Citi\u021bi mai multe concluzii ale studiului la Internet Retailing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-consumatori-obsedati-digital-salmon\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Unul din cinci\u00a0(23%) consumatori este obsedat digital, \u00ee\u0219i face aproape toate cump\u0103r\u0103turile online \u0219i este \u00eenclinat s\u0103 cumpere de la comercian\u021bii avansa\u021bi digital, arat\u0103 un nou studiu. Grupul, sugereaz\u0103 raportul\u00a0&#8222;Buying tomorrow report&#8221; (fi\u0219ier PDF) realizat de firma de consultan\u021b\u0103 Salmon, a\u0219az\u0103 u\u0219urin\u021ba \u0219i inova\u021bia \u00een capul listei, mai sus fa\u021b\u0103 de brand; aproape 9 din 10 (88%) consumatori au spus c\u0103 viteza livr\u0103rii este mai important\u0103 pentru ei dec\u00e2t brand-ul de la care au comandat\u00a0(78%).<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[572],"class_list":["post-10698","post","type-post","status-publish","format-standard","hentry","category-ecommerce-in-lume","tag-raport"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=10698"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10698\/revisions"}],"predecessor-version":[{"id":10703,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10698\/revisions\/10703"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=10698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=10698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=10698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}