{"id":10704,"date":"2017-08-16T13:14:52","date_gmt":"2017-08-16T10:14:52","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10704"},"modified":"2017-08-17T14:56:48","modified_gmt":"2017-08-17T11:56:48","slug":"principalii-kpi-pentru-un-business-e-commerce-de-succes-va-fi-workshop-ul-sustinut-de-lucia-ciuca-la-scoala-de-vara-gpec-2017","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/principalii-kpi-pentru-un-business-e-commerce-de-succes-va-fi-workshop-ul-sustinut-de-lucia-ciuca-la-scoala-de-vara-gpec-2017","title":{"rendered":"&#8222;Principalii KPI pentru un business e-commerce de succes&#8221; va fi workshop-ul sus\u021binut de Lucia Ciuc\u0103 la \u0218coala de Var\u0103 GPeC 2017"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/principalii-kpi-pentru-un-business-e-commerce-de-succes-va-fi-workshop-ul-sustinut-de-lucia-ciuca-la-scoala-de-vara-gpec-2017\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Doar o singur\u0103 s\u0103pt\u0103m\u00e2n\u0103 ne mai desparte \u00een acest moment de <a title=\"scoala de vara de e-commerce gpec\" href=\"http:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-gpec\/\" target=\"_blank\" rel=\"noopener\"><strong>\u0218coala de Var\u0103 de E-Commerce GPeC<\/strong><\/a><strong>.<\/strong>\u00a0Unul dintre trainerii pe care abia a\u0219tept\u0103m s\u0103 \u00eei revedem \u0219i care ne-a preg\u0103tit un workshop deosebit de interesant, bazat pe date \u0219i cifre, este <a href=\"https:\/\/www.linkedin.com\/in\/lucia-ciuca-a754b63\/\"><strong>Lucia Ciuc\u0103<\/strong><\/a>, Managing Director la\u00a0<a href=\"http:\/\/www.quantumdatascience.ro\/\"><strong>Quantum Data Science<\/strong><\/a>. Lucia va sus\u021bine duminic\u0103, 27 august, workshop-ul intitulat &#8222;<strong>KPIs pentru un business de succes \u0219i impactul Customer Lifetime Value \u00een e-commerce<\/strong>&#8222;, \u00een cadrul \u0218colii de Var\u0103 de E-Commerce GPeC 2017. Consult\u0103 \u00eentreaga <a href=\"http:\/\/www.gpec.ro\/agenda-scoala-de-vara-de-e-commerce-gpec-2017\/\"><strong>agend\u0103 pentru \u0218coala de Var\u0103 de E-Commerce GPeC 23-28 August 2017<\/strong><\/a><strong>.<\/strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/cover-FB-scoala-de-vara_lucia-ciuca1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10705 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/cover-FB-scoala-de-vara_lucia-ciuca1.png\" alt=\"Lucia Ciuca KPI ecommerce\" width=\"1691\" height=\"630\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/cover-FB-scoala-de-vara_lucia-ciuca1.png 1691w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/cover-FB-scoala-de-vara_lucia-ciuca1-300x112.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/cover-FB-scoala-de-vara_lucia-ciuca1-768x286.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/cover-FB-scoala-de-vara_lucia-ciuca1-1024x382.png 1024w\" sizes=\"auto, (max-width: 1691px) 100vw, 1691px\" \/><\/a><\/p>\n<p>Punctele principale pe care Lucia le va atinge \u00een workshop-ul ei practic vor fi:<\/p>\n<ul>\n<li>Principalii indicatori de performanta (KPI) \u00een e-commerce, identificarea lor \u0219i metoda de calcul a acestora;<\/li>\n<li>Corelarea indicatorilor de performan\u021b\u0103 \u0219i crearea unei strategii eficiente de business pornind de la date concrete;<\/li>\n<li>Customer Lifetime Value \u0219i impactul acestuia pe termen lung \u00eentr-o afacere de e-commerce.<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/lucia-ciuca-a754b63\" target=\"_blank\" rel=\"noopener\"><strong>Lucia Ciuc\u0103<\/strong><\/a> este Managing Director la\u00a0<strong><a href=\"http:\/\/www.quantumdatascience.ro\/\" target=\"_blank\" rel=\"noopener\">Quantum Data Science<\/a><\/strong>, cea mai nou\u0103 companie din Rom\u00e2nia specializat\u0103 \u00een data technology \u0219i membr\u0103 a <em>the<strong>group<\/strong><\/em>, cel mai mare grup independent de companii de comunicare de marketing din Rom\u00e2nia. \u00cen trecut, Lucia a ocupat func\u021bia de Manager de Cercetare la eMAG, din 2011 \u00een 2012, ulterior fiind promovat\u0103 pe pozi\u021bia de Director de Marketing \u0219i Comunicare, unde a petrecut peste 3 ani al\u0103turi de echipa celui mai mare site de comer\u021b electronic de pe pia\u021b\u0103 local\u0103. Lucia \u0219i echipa Quantum Data Science \u00ee\u0219i dedic\u0103 timpul campaniilor care coreleaz\u0103 strategia de marketing cu datele concrete.<\/p>\n<p><strong>Dac\u0103 vrei s\u0103 fii al\u0103turi de noi la \u0218coala de Var\u0103 de E-Commerce GPeC 2017, te anun\u021b\u0103m c\u0103 <a href=\"http:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-gpec\/#inscriere\" target=\"_blank\" rel=\"noopener\">\u00eenc\u0103 te mai po\u021bi \u00eenscrie<\/a>, dar ne apropiem vertiginos de capacitatea maxim\u0103 de cazare. <\/strong>Tarifele sunt de 2.499 lei + TVA de persoan\u0103 pentru cazarea \u00een regim Double \u0219i 2.899 lei + TVA de persoan\u0103 pentru cazarea \u00een regim Single. Pre\u021burile includ accesul la cele 12 workshop-uri de e-commerce \u0219i marketing online, cazarea, mic dejun, pr\u00e2nz, cin\u0103, 2 coffee break-uri\/zi, b\u0103uturi alcoolice \u0219i non-alcoolice <em>all you can drink<\/em> pe \u00eentreaga durat\u0103 a \u0218colii de Var\u0103, activit\u0103\u021bile de team building \u0219i cina festiv\u0103.<\/p>\n<p><strong>Din experien\u021ba anilor trecu\u021bi, \u00eenscrierile la \u0218coala de Var\u0103 de E-Commerce GPeC se \u00eencheie mai devreme dec\u00e2t termenul limit\u0103 de \u00eenscrieri. A\u0219adar, cei care \u00ee\u0219i doresc s\u0103 participe ar trebui s\u0103 ia decizia c\u00e2t mai repede, pentru a se asigura c\u0103 locul lor este rezervat. <\/strong><\/p>\n<hr \/>\n<p><strong>GPeC 2017, edi\u021bia de 12 ani, este un eveniment Powered by <\/strong><a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>FAN Courier<\/strong><\/a><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Banca Transilvania<\/strong><\/a>, <strong><a href=\"http:\/\/www.brightagency.ro\/\" target=\"_blank\" rel=\"noopener\">Bright Agency<\/a>, <a href=\"https:\/\/creadiv.ro\/\" target=\"_blank\" rel=\"noopener\">Creadiv<\/a>, <a href=\"http:\/\/www.criteo.com\/\" target=\"_blank\" rel=\"noopener\">CRITEO<\/a>, <a href=\"https:\/\/www.dpd.com\/ro\" target=\"_blank\" rel=\"noopener\">DPD Rom\u00e2nia<\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener\">DWF &#8211; Digital Workforce<\/a>, <a href=\"http:\/\/www.frisbo.ro\/\" target=\"_blank\" rel=\"noopener\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\" target=\"_blank\" rel=\"noopener\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\" target=\"_blank\" rel=\"noopener\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\" target=\"_blank\" rel=\"noopener\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\" target=\"_blank\" rel=\"noopener\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\" target=\"_blank\" rel=\"noopener\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\" target=\"_blank\" rel=\"noopener\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\" target=\"_blank\" rel=\"noopener\">TargetWeb<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\" target=\"_blank\" rel=\"noopener\">Orange<\/a><\/strong><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <strong><a href=\"https:\/\/www.mobilpay.ro\/public\/\" target=\"_blank\" rel=\"noopener\">mobilPay<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>: <strong><a href=\"http:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener\">Kiss FM<\/a><\/strong><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\" target=\"_blank\" rel=\"noopener\">Aqua Carpatica<\/a><\/strong><\/p>\n<p><strong>Limousine Service<\/strong>: <strong><a href=\"http:\/\/citylimo.ro\/\" target=\"_blank\" rel=\"noopener\">CityLimo<\/a><\/strong><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Wall-Street<\/strong><\/a> &amp; <strong><a href=\"http:\/\/www.ecomteam.ro\/2017\/\" target=\"_blank\" rel=\"noopener\">ecomTEAM<\/a><\/strong><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de: <\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\" target=\"_blank\" rel=\"noopener\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\" target=\"_blank\" rel=\"noopener\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\" target=\"_blank\" rel=\"noopener\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\" target=\"_blank\" rel=\"noopener\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\" target=\"_blank\" rel=\"noopener\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\" target=\"_blank\" rel=\"noopener\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\" target=\"_blank\" rel=\"noopener\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\" target=\"_blank\" rel=\"noopener\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\" target=\"_blank\" rel=\"noopener\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\" target=\"_blank\" rel=\"noopener\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\" target=\"_blank\" rel=\"noopener\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\" target=\"_blank\" rel=\"noopener\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\" target=\"_blank\" rel=\"noopener\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\" target=\"_blank\" rel=\"noopener\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\" target=\"_blank\" rel=\"noopener\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\" target=\"_blank\" rel=\"noopener\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\" target=\"_blank\" rel=\"noopener\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\" target=\"_blank\" rel=\"noopener\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\" target=\"_blank\" rel=\"noopener\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\" target=\"_blank\" rel=\"noopener\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\" target=\"_blank\" rel=\"noopener\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\" target=\"_blank\" rel=\"noopener\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\" target=\"_blank\" rel=\"noopener\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\" target=\"_blank\" rel=\"noopener\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\" target=\"_blank\" rel=\"noopener\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\" target=\"_blank\" rel=\"noopener\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\" target=\"_blank\" rel=\"noopener\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\" target=\"_blank\" rel=\"noopener\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\" target=\"_blank\" rel=\"noopener\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\" target=\"_blank\" rel=\"noopener\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\" target=\"_blank\" rel=\"noopener\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\" target=\"_blank\" rel=\"noopener\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\" target=\"_blank\" rel=\"noopener\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\" target=\"_blank\" rel=\"noopener\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\" target=\"_blank\" rel=\"noopener\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\" target=\"_blank\" rel=\"noopener\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\" target=\"_blank\" rel=\"noopener\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\" target=\"_blank\" rel=\"noopener\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\" target=\"_blank\" rel=\"noopener\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\" target=\"_blank\" rel=\"noopener\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\" target=\"_blank\" rel=\"noopener\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\" target=\"_blank\" rel=\"noopener\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\" target=\"_blank\" rel=\"noopener\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\" target=\"_blank\" rel=\"noopener\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\" target=\"_blank\" rel=\"noopener\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/principalii-kpi-pentru-un-business-e-commerce-de-succes-va-fi-workshop-ul-sustinut-de-lucia-ciuca-la-scoala-de-vara-gpec-2017\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Doar o singur\u0103 s\u0103pt\u0103m\u00e2n\u0103 ne mai desparte \u00een acest moment de \u0218coala de Var\u0103 de E-Commerce GPeC.\u00a0Unul dintre trainerii pe care abia a\u0219tept\u0103m s\u0103 \u00eei revedem \u0219i care ne-a preg\u0103tit un workshop deosebit de interesant, bazat pe date \u0219i cifre, este Lucia Ciuc\u0103, Managing Director la\u00a0Quantum Data Science. Lucia va sus\u021bine duminic\u0103, 27 august, workshop-ul intitulat &#8222;KPIs pentru un business de succes \u0219i impactul Customer Lifetime Value \u00een e-commerce&#8222;, \u00een cadrul \u0218colii de Var\u0103 de E-Commerce GPeC 2017. Consult\u0103 \u00eentreaga agend\u0103 pentru \u0218coala de Var\u0103 de E-Commerce GPeC 23-28 August 2017. Punctele principale pe care Lucia le va atinge \u00een workshop-ul ei practic vor fi: Principalii indicatori de performanta (KPI) \u00een e-commerce, identificarea lor \u0219i metoda de calcul a acestora; Corelarea indicatorilor de performan\u021b\u0103 \u0219i crearea unei strategii eficiente de business pornind de la date concrete; Customer Lifetime Value \u0219i impactul acestuia pe termen lung \u00eentr-o afacere de e-commerce.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[702],"class_list":["post-10704","post","type-post","status-publish","format-standard","hentry","category-scoala-de-vara-gpec","tag-scoala-de-vara-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=10704"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10704\/revisions"}],"predecessor-version":[{"id":10720,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10704\/revisions\/10720"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=10704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=10704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=10704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}