{"id":10776,"date":"2017-08-25T14:24:06","date_gmt":"2017-08-25T11:24:06","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10776"},"modified":"2017-08-27T12:07:30","modified_gmt":"2017-08-27T09:07:30","slug":"cum-a-fost-ziua-2-la-scoala-de-vara-de-e-commerce-gpec-2017","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-a-fost-ziua-2-la-scoala-de-vara-de-e-commerce-gpec-2017","title":{"rendered":"Cum a fost ZIUA 2 la \u0218coala de Var\u0103 de E-Commerce GPeC 2017"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-a-fost-ziua-2-la-scoala-de-vara-de-e-commerce-gpec-2017\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Scoala-de-Vara-de-E-Commerce-GPeC-2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10663\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Scoala-de-Vara-de-E-Commerce-GPeC-2017.jpg\" alt=\"Scoala de Vara de E-Commerce GPeC 2017\" width=\"1691\" height=\"630\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Scoala-de-Vara-de-E-Commerce-GPeC-2017.jpg 1691w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Scoala-de-Vara-de-E-Commerce-GPeC-2017-300x112.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Scoala-de-Vara-de-E-Commerce-GPeC-2017-768x286.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Scoala-de-Vara-de-E-Commerce-GPeC-2017-1024x382.jpg 1024w\" sizes=\"auto, (max-width: 1691px) 100vw, 1691px\" \/><\/a><\/p>\n<p>\u0218coala de Var\u0103 GPeC se desf\u0103\u0219oar\u0103 \u00een perioada 23-28 august 2017, \u00eentr-un peisaj superb de munte din Moeciu de Sus (zona Bran, jud. Bra\u0219ov), la <a href=\"http:\/\/www.pensiunea-arnica.ro\/\" target=\"_blank\" rel=\"noopener\">Family Hotel Arnica***<\/a>.<\/p>\n<p>\u00cen <strong>25 august<\/strong>, participan\u021bii au asistat la cursuri despre mobile, AdWords \u0219i marketing online. Iat\u0103 cele mai importante idei \u0219i sfaturi:<\/p>\n<h3>CURS \u201cUX FOR MOBILE \u2013 CUM S\u0102 AI UN SITE BINE OPTIMIZAT PENTRU MOBIL &amp; LIVE DEMOS\u201c<br \/>\n<span style=\"color: #ff0000;\">\u2794 Dan V\u00eertopeanu, Managing Partner BreezeMobile<\/span><\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Dan-Vi\u0302rtopeanu-S\u0326coala-de-Vara\u0306-GPeC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10777\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Dan-Vi\u0302rtopeanu-S\u0326coala-de-Vara\u0306-GPeC-300x169.jpg\" alt=\"\" width=\"222\" height=\"125\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Dan-Vi\u0302rtopeanu-S\u0326coala-de-Vara\u0306-GPeC-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Dan-Vi\u0302rtopeanu-S\u0326coala-de-Vara\u0306-GPeC-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Dan-Vi\u0302rtopeanu-S\u0326coala-de-Vara\u0306-GPeC.jpg 1000w\" sizes=\"auto, (max-width: 222px) 100vw, 222px\" \/><\/a>\u25b7Utilizatorii vor s\u0103 ajung\u0103 la con\u021binut pe mobil <strong>rapid, u\u0219or \u0219i s\u0103 g\u0103seasc\u0103 informa\u021bii relevante<\/strong>.<br \/>\n\u25b7Penetrarea crescut\u0103 a smartphone-urilor \u0219i datele mobile accesibile duc la o tranzi\u021bie de la comenzi pe desktop la comenzi pe mobil, \u00een toat\u0103 lumea.<br \/>\n\u25b7O \u00eent\u00eerziere de 100 de milisecunde \u00een \u00eenc\u0103rcarea site-ului poate afecta rata de conversie cu 7%.<br \/>\n\u25b7O \u00eent\u00eerziere de 2 secunde poate <strong>duce bounce rate-ul la 103%<\/strong>.<br \/>\n\u25b7Principalele probleme ale \u00eenc\u0103rc\u0103rii lente: m\u0103rimea paginii, dezvoltarea, viteza serverului de hosting.<!--more--><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/web.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fweb.facebook.com%2FGPeCro%2Fvideos%2F2043965315629415%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u25b7Punctele importante pentru ergonomia site-ului mobil (din criteriile de jurizare la #CompetitiaGPeC):<br \/>\n1. <strong>Con\u021binut u\u0219or de citit<\/strong>: nu bannere de desktop adaptate la mobil; nu con\u021binut de dimensiuni prea mici<br \/>\n2. <strong>Elemente pe care se poate ap\u0103sa u\u0219or<\/strong>: nu prea aproape unul de altul \u0219i nu foarte mici<br \/>\n3. Considerarea input-ului specific de mobil: dezactiveaz\u0103 auto-correct \u0219i auto-majusculele; tastatura numeric\u0103 c\u00e2nd este necesar\u0103; sugestii la c\u0103utare<br \/>\n4. <strong>U\u0219urin\u021b\u0103 \u00een navigare<\/strong>: primul ecran s\u0103 arate ce vinzi; f\u0103r\u0103 pop-up-uri, evit\u0103 scroll-ul infinit; meniu sticky; click pentru a ajunge \u00eenapoi sus.<\/p>\n<hr \/>\n<h3><\/h3>\n<h3>CURS \u201cGOOGLE ADWORDS MASTERCLASS\u201c<br \/>\n<span style=\"color: #ff0000;\">\u2794 Anabela Luca, Managing Director &amp; Online Marketing Consultant adLemonade.com<\/span><\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-S\u0326coala-de-Vara\u0306-GPeC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10795\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-S\u0326coala-de-Vara\u0306-GPeC.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-S\u0326coala-de-Vara\u0306-GPeC.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-S\u0326coala-de-Vara\u0306-GPeC-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-S\u0326coala-de-Vara\u0306-GPeC-768x432.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>Anabela a sus\u021binut un curs de ini\u021biere \u00een campaniile de AdWords, de la crea\u021bie la optimizare, bidding \u0219i administrare continu\u0103. Iat\u0103 cele mai importante slide-uri \u0219i un scurt video:<\/p>\n<div id='gallery-1' class='gallery galleryid-10776 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-10.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-10-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-11.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-11-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-12.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-12-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-13.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-13-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-14.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-14-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-6.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-7.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-7-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-8.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-9.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-9-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Anabela-Luca-AdWords-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/web.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fweb.facebook.com%2FGPeCro%2Fvideos%2F2044097708949509%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>CURS \u201cCAMPANIA DE MARKETING PENTRU E-COMMERCE DE LA A LA Z\u201c<br \/>\n<span style=\"color: #ff0000;\">\u2794 Raluca Radu \u2013 Country Manager Answear.ro &amp; Co-Organizator GPeC<\/span><\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10802\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\u25b7Unde putem ascunde cadavre \u00een online f\u0103r\u0103 s\u0103 fim prin\u0219i vreodat\u0103:<\/p>\n<ul>\n<li>pagina 2 de rezultate Google;<\/li>\n<li>dup\u0103 butonul de \u201dSee more\u201d pe Facebook;<\/li>\n<li>\u00eentr-un articol plictisitor, f\u0103r\u0103 bullet-uri, formatare, intertitluri, poze;<\/li>\n<li>\u00eentr-un newsletter plictisitor pentru cei care \u00eel deschid de pe desktop.<\/li>\n<\/ul>\n<p>\u25b7Obiectivele de marketing:<\/p>\n<ul>\n<li>brand awareness;<\/li>\n<li>suscitarea interesului &#8211; Drive Consideration;<\/li>\n<li>v\u00e2nz\u0103ri;<\/li>\n<li>generare de lead-uri;<\/li>\n<li>clien\u021bi noi \u2013 % New Users &#8211; % First Orders;<\/li>\n<li>loializare.<\/li>\n<\/ul>\n<div id='gallery-2' class='gallery galleryid-10776 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide4-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide4-300x225.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide4.jpg 720w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide3-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide3-300x225.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide3.jpg 720w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide2-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide2-300x225.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide2.jpg 720w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide1-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide1-300x225.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Raluca-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide1.jpg 720w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>\u25b7Obiective specifice:<\/p>\n<ul>\n<li>V\u00e2nz\u0103ri<\/li>\n<li>Lead-uri \u2013 MicroConversii<\/li>\n<li>Optimizare \u2013 Reduceri de costuri<\/li>\n<li>Profit \u2013 Marj\u0103 Brand Awareness B<\/li>\n<li>rand Engagement<\/li>\n<li>Reputation Management<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/web.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fweb.facebook.com%2FGPeCro%2Fvideos%2F2044175105608436%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u25b7Canale de marketing: Google AdWords; marketplace; content marketing.<br \/>\n\u25b7Mesaj + Landing Page = &#8222;Sf\u00e2ntul Binom al Online-ului&#8221;.<\/p>\n<hr \/>\n<p><strong>GPeC 2017, edi\u021bia de 12 ani, este un eveniment Powered by <\/strong><a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>FAN Courier<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Banca Transilvania<\/strong><\/a>, <strong><a href=\"http:\/\/www.brightagency.ro\/\" target=\"_blank\" rel=\"noopener\">Bright Agency<\/a>, <a href=\"https:\/\/creadiv.ro\/\" target=\"_blank\" rel=\"noopener\">Creadiv<\/a>, <a href=\"http:\/\/www.criteo.com\/\" target=\"_blank\" rel=\"noopener\">CRITEO<\/a>, <a href=\"https:\/\/www.dpd.com\/ro\" target=\"_blank\" rel=\"noopener\">DPD Rom\u00e2nia<\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener\">DWF &#8211; Digital Workforce<\/a>, <a href=\"http:\/\/www.frisbo.ro\/\" target=\"_blank\" rel=\"noopener\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\" target=\"_blank\" rel=\"noopener\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\" target=\"_blank\" rel=\"noopener\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\" target=\"_blank\" rel=\"noopener\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\" target=\"_blank\" rel=\"noopener\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\" target=\"_blank\" rel=\"noopener\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\" target=\"_blank\" rel=\"noopener\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\" target=\"_blank\" rel=\"noopener\">TargetWeb<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\" target=\"_blank\" rel=\"noopener\">Orange<\/a><\/strong><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <strong><a href=\"https:\/\/www.mobilpay.ro\/public\/\" target=\"_blank\" rel=\"noopener\">mobilPay<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>: <strong><a href=\"http:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener\">Kiss FM<\/a><\/strong><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\" target=\"_blank\" rel=\"noopener\">Aqua Carpatica<\/a><\/strong><\/p>\n<p><strong>Limousine Service<\/strong>: <strong><a href=\"http:\/\/citylimo.ro\/\" target=\"_blank\" rel=\"noopener\">CityLimo<\/a><\/strong><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Wall-Street<\/strong><\/a> &amp; <strong><a href=\"http:\/\/www.ecomteam.ro\/2017\/\" target=\"_blank\" rel=\"noopener\">ecomTEAM<\/a><\/strong><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de: <\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\" target=\"_blank\" rel=\"noopener\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\" target=\"_blank\" rel=\"noopener\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\" target=\"_blank\" rel=\"noopener\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\" target=\"_blank\" rel=\"noopener\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\" target=\"_blank\" rel=\"noopener\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\" target=\"_blank\" rel=\"noopener\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\" target=\"_blank\" rel=\"noopener\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\" target=\"_blank\" rel=\"noopener\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\" target=\"_blank\" rel=\"noopener\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\" target=\"_blank\" rel=\"noopener\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\" target=\"_blank\" rel=\"noopener\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\" target=\"_blank\" rel=\"noopener\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\" target=\"_blank\" rel=\"noopener\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\" target=\"_blank\" rel=\"noopener\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\" target=\"_blank\" rel=\"noopener\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\" target=\"_blank\" rel=\"noopener\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\" target=\"_blank\" rel=\"noopener\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\" target=\"_blank\" rel=\"noopener\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\" target=\"_blank\" rel=\"noopener\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\" target=\"_blank\" rel=\"noopener\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\" target=\"_blank\" rel=\"noopener\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\" target=\"_blank\" rel=\"noopener\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\" target=\"_blank\" rel=\"noopener\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\" target=\"_blank\" rel=\"noopener\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\" target=\"_blank\" rel=\"noopener\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\" target=\"_blank\" rel=\"noopener\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\" target=\"_blank\" rel=\"noopener\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\" target=\"_blank\" rel=\"noopener\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\" target=\"_blank\" rel=\"noopener\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\" target=\"_blank\" rel=\"noopener\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\" target=\"_blank\" rel=\"noopener\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\" target=\"_blank\" rel=\"noopener\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\" target=\"_blank\" rel=\"noopener\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\" target=\"_blank\" rel=\"noopener\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\" target=\"_blank\" rel=\"noopener\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\" target=\"_blank\" rel=\"noopener\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\" target=\"_blank\" rel=\"noopener\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\" target=\"_blank\" rel=\"noopener\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\" target=\"_blank\" rel=\"noopener\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\" target=\"_blank\" rel=\"noopener\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\" target=\"_blank\" rel=\"noopener\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\" target=\"_blank\" rel=\"noopener\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\" target=\"_blank\" rel=\"noopener\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\" target=\"_blank\" rel=\"noopener\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\" target=\"_blank\" rel=\"noopener\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-a-fost-ziua-2-la-scoala-de-vara-de-e-commerce-gpec-2017\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u0218coala de Var\u0103 GPeC se desf\u0103\u0219oar\u0103 \u00een perioada 23-28 august 2017, \u00eentr-un peisaj superb de munte din Moeciu de Sus (zona Bran, jud. Bra\u0219ov), la Family Hotel Arnica***. \u00cen 25 august, participan\u021bii au asistat la cursuri despre mobile, AdWords \u0219i marketing online. Iat\u0103 cele mai importante idei \u0219i sfaturi: CURS \u201cUX FOR MOBILE \u2013 CUM S\u0102 AI UN SITE BINE OPTIMIZAT PENTRU MOBIL &amp; LIVE DEMOS\u201c \u2794 Dan V\u00eertopeanu, Managing Partner BreezeMobile \u25b7Utilizatorii vor s\u0103 ajung\u0103 la con\u021binut pe mobil rapid, u\u0219or \u0219i s\u0103 g\u0103seasc\u0103 informa\u021bii relevante. \u25b7Penetrarea crescut\u0103 a smartphone-urilor \u0219i datele mobile accesibile duc la o tranzi\u021bie de la comenzi pe desktop la comenzi pe mobil, \u00een toat\u0103 lumea. \u25b7O \u00eent\u00eerziere de 100 de milisecunde \u00een \u00eenc\u0103rcarea site-ului poate afecta rata de conversie cu 7%. \u25b7O \u00eent\u00eerziere de 2 secunde poate duce bounce rate-ul la 103%. \u25b7Principalele probleme ale \u00eenc\u0103rc\u0103rii lente: m\u0103rimea paginii, dezvoltarea, viteza serverului de hosting.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[702],"class_list":["post-10776","post","type-post","status-publish","format-standard","hentry","category-scoala-de-vara-gpec","tag-scoala-de-vara-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=10776"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10776\/revisions"}],"predecessor-version":[{"id":10851,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10776\/revisions\/10851"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=10776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=10776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=10776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}