{"id":10807,"date":"2017-08-26T14:29:59","date_gmt":"2017-08-26T11:29:59","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10807"},"modified":"2017-08-27T12:05:03","modified_gmt":"2017-08-27T09:05:03","slug":"cum-a-fost-ziua-3-la-scoala-de-vara-de-e-commerce-gpec-2017","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-a-fost-ziua-3-la-scoala-de-vara-de-e-commerce-gpec-2017","title":{"rendered":"Cum a fost ZIUA 3 la \u0218coala de Var\u0103 de E-Commerce GPeC 2017"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-a-fost-ziua-3-la-scoala-de-vara-de-e-commerce-gpec-2017\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Scoala-de-Vara-de-E-Commerce-GPeC-2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10663\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Scoala-de-Vara-de-E-Commerce-GPeC-2017.jpg\" alt=\"Scoala de Vara de E-Commerce GPeC 2017\" width=\"1691\" height=\"630\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Scoala-de-Vara-de-E-Commerce-GPeC-2017.jpg 1691w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Scoala-de-Vara-de-E-Commerce-GPeC-2017-300x112.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Scoala-de-Vara-de-E-Commerce-GPeC-2017-768x286.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Scoala-de-Vara-de-E-Commerce-GPeC-2017-1024x382.jpg 1024w\" sizes=\"auto, (max-width: 1691px) 100vw, 1691px\" \/><\/a><\/p>\n<p>\u0218coala de Var\u0103 GPeC se desf\u0103\u0219oar\u0103 \u00een perioada 23-28 august 2017, \u00eentr-un peisaj superb de munte din Moeciu de Sus (zona Bran, jud. Bra\u0219ov), la <a href=\"http:\/\/www.pensiunea-arnica.ro\/\" target=\"_blank\" rel=\"noopener\">Family Hotel Arnica***<\/a>.<\/p>\n<p>\u00cen <strong>26 august<\/strong>, participan\u021bii au asistat la cursuri despre marketing online, Google Analytics, optimizarea ratei de conversie \u0219i produc\u021bia de con\u021binut multimedia. Iat\u0103 cele mai importante idei \u0219i sfaturi:<\/p>\n<p class=\"p1\">Cele mai importante idei \u0219i scurte clipuri video de la #ScoalaDeVaraGPeC:<\/p>\n<h3 class=\"p1\">CURS \u201cCELE MAI IMPORTANTE RAPOARTE DIN GOOGLE ANALYTICS <span class=\"s1\">\u0218<\/span>I INTERPRETAREA ACESTORA PENTRU A LUA DECIZIILE DE BUSINESS OPTIME\u201c<br \/>\n<span style=\"color: #ff0000;\"><span class=\"s2\">\u2794 <\/span>Liviu Taloi, Co-founder ECOMpedia, Community Manager @GPeC<\/span><\/h3>\n<p class=\"p1\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Liviu-Taloi-S\u0326coala-de-Vara\u0306-GPeC-2017-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10812\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Liviu-Taloi-S\u0326coala-de-Vara\u0306-GPeC-2017-1-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Liviu-Taloi-S\u0326coala-de-Vara\u0306-GPeC-2017-1-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Liviu-Taloi-S\u0326coala-de-Vara\u0306-GPeC-2017-1-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Liviu-Taloi-S\u0326coala-de-Vara\u0306-GPeC-2017-1.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\u25b7 Cum reu<span class=\"s1\">\u0219<\/span>esc s\u0103 v\u0103d eu deciziile de business ce sunt ascunse \u00een Google Analytics?<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><strong>Antrenament<\/strong>: ~5.000 &#8211; 8.000 de ore. Sute, mii de rapoarte <span class=\"s1\">\u0219<\/span>i de ipoteze.<\/li>\n<li class=\"li1\">M\u0103 uit la discrepan<span class=\"s1\">\u021b<\/span>e <span class=\"s1\">\u0219<\/span>i caut \u00eentotdeauna segmentul minim \u00eenc\u0103 profitabil. Cu alte cuvinte, m\u0103 uit la cifre mari, cu diferen<span class=\"s1\">\u021b<\/span>e notabile, unde deciziile de business aduc repede c\u00e2<span class=\"s1\">\u0219<\/span>tiguri mari. <strong>Nu m\u0103 uit<\/strong> la segmente foarte granulare, foarte mici.<\/li>\n<li class=\"li1\">\u00centotdeauna \u00eentreb care e structura costurilor pentru eforturile de marketing. Unde \u00ee<span class=\"s1\">\u0219<\/span>i face acum promovarea, unde are costuri cu business-ul online. M\u0103 voi duce s\u0103 verific <span class=\"s1\">\u0219<\/span>i s\u0103 optimizez \u00een principal aceste direc<span class=\"s1\">\u021b<\/span>ii, nu altele.<\/li>\n<li class=\"li1\"><strong>Emit ipoteze<\/strong>, dac\u0103 vei reduce costul la campania adwords x-ulescu atunci se poate \u00eent\u00e2mpl\u0103 asta.<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/web.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fweb.facebook.com%2FGPeCro%2Fvideos%2F2045401182152495%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">\u25b7<strong>Checklist instalare Google Analytics (GA-1)<\/strong><\/p>\n<ol class=\"ol1\">\n<li class=\"li1\">[op<span class=\"s1\">\u021b<\/span>ional] Instal\u0103m Google Tag Manager (GTM)<\/li>\n<li class=\"li1\">Instal\u0103m Google Universal Analytics UA (analytics.js)<\/li>\n<li class=\"li1\">Punem filtre de excludere a IP-ului companiei noastre<\/li>\n<li class=\"li1\">Punem string-ul de c\u0103utare intern\u0103 pentru produse \u00een Site Search<\/li>\n<li class=\"li1\">Verific\u0103m punctul 2 cu Google Tag Assistant, WASP, Page Source<\/li>\n<li class=\"li1\">Leg\u0103m Analytics cu Adwords, Adsense, Search Console + liste RM<\/li>\n<li class=\"li1\">[op<span class=\"s1\">\u021b<\/span>ional] Putem importa <span class=\"s1\">\u0219<\/span>i alte costuri \u00cen UA<\/li>\n<li class=\"li1\">Set\u0103m GOAL-uri<span class=\"Apple-converted-space\">\u00a0 <\/span>(comand\u0103) cu funnel-uri (CRO)<\/li>\n<li class=\"li1\">Marc\u0103m campaniile externe folosind Google URL builder<\/li>\n<li class=\"li1\">Verific\u0103m 8 <span class=\"s1\">\u0219<\/span>i 9 in GA cu Real Time<\/li>\n<li class=\"li1\">Punem tracking-ul de ecommerce standard (ROI)<\/li>\n<li class=\"li1\">Set\u0103m evenimente pe ac<span class=\"s1\">\u021b<\/span>iunile principale din site, micro-conversii<\/li>\n<li class=\"li1\">Verific\u0103m 11 cu lista de comenzi <span class=\"s1\">\u0219<\/span>i raportul tranzac<span class=\"s1\">\u021b<\/span>iilor<\/li>\n<li class=\"li1\">Punem schema de Enhanced Ecommerce (Mktg Produs &#8211; Intern)<\/li>\n<li class=\"li1\">Verific\u0103m 14 cu lista comenzi, tranzac<span class=\"s1\">\u021b<\/span>ii, rapoarte EE<\/li>\n<li class=\"li1\">[op<span class=\"s1\">\u021b<\/span>ional] Implement\u0103m custom dimensions &amp; custom metrics<\/li>\n<\/ol>\n<div id='gallery-1' class='gallery galleryid-10807 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Liviu-Taloi-Google-Analytics-slide3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Liviu-Taloi-Google-Analytics-slide3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Liviu-Taloi-Google-Analytics-slide2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Liviu-Taloi-Google-Analytics-slide2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Liviu-Taloi-Google-Analytics-slide1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Liviu-Taloi-Google-Analytics-slide1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p class=\"p1\">\u25b7<strong>Despre GOAL:<\/strong><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Set\u0103m un GOAL ca s\u0103 m\u0103sur\u0103m un OBIECTIV de BUSINESS<\/li>\n<li class=\"li1\">GOAL = \u00een general, afi<span class=\"s1\">\u0219<\/span>area unei PAGINI \u00een site, cand user-ul viziteaz\u0103 PAGINA X, noi trebuie s\u0103 <span class=\"s1\">\u0219<\/span>tim acel URL al paginii<\/li>\n<li class=\"li1\">FUNNEL = pa<span class=\"s1\">\u0219<\/span>ii pe care-i face clientul ca s\u0103 ajung\u0103 la pagina respectiv\u0103<\/li>\n<\/ul>\n<p class=\"p1\">\u25b7<strong>Indicatori financiari importan<span class=\"s1\">\u021b<\/span>i:<\/strong><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Profitul = Venituri \u2013 Costuri<span class=\"Apple-converted-space\">\u00a0 <\/span>(\u00een lei, dolari, euro)<\/li>\n<li class=\"li1\">Marginea % = 100 * (Venituri \u2013 Costuri) \/ Venituri<\/li>\n<li class=\"li1\">Margine Net\u0103 (scazi toate costurile posibile <span class=\"s1\">\u0219<\/span>i imposibile)<\/li>\n<li class=\"li1\">Margine Calculat\u0103<span class=\"Apple-converted-space\">\u00a0 <\/span>(MC)= o conven<span class=\"s1\">\u021b<\/span>ie, scazi costurile de regie, costurile opera<span class=\"s1\">\u021b<\/span>ionale <span class=\"s1\">\u0219<\/span>i cele ale m\u0103rfii, f\u0103r\u0103 a sc\u0103dea \u00eens\u0103 costurile de marketing la care de fapt faci referire \u00een alte formule (ROI, RoAS)<\/li>\n<li class=\"li1\">ROI % = 100 * (MC \u2013 Costuri) \/ Costuri pentru calculele noastre de eficien<span class=\"s1\">\u021b<\/span>\u0103 a campaniilor de mktg<\/li>\n<li class=\"li1\">RoAS % = 100 * Venituri \/ Costuri, \u00een tabelul din GA, unde Venituri = cifr\u0103 de afaceri, costuri = costul campaniei de mktg.<\/li>\n<\/ul>\n<hr \/>\n<h3 class=\"p1\">CURS \u201cCON<span class=\"s1\">\u021a<\/span>INUT MULTIMEDIA PROPRIU PENTRU MAGAZINUL ONLINE. HOW IT\u2019S MADE\u201c<br \/>\n<span style=\"color: #ff0000;\"><span class=\"s2\">\u2794 <\/span>Marian Hurduca<span class=\"s1\">\u0219<\/span>, Manager &amp; Founder Necktie Agency<\/span><\/h3>\n<p class=\"p1\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-S\u0326coala-de-Vara\u0306-GPeC-2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10823\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-S\u0326coala-de-Vara\u0306-GPeC-2017-300x211.jpg\" alt=\"\" width=\"300\" height=\"211\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-S\u0326coala-de-Vara\u0306-GPeC-2017-300x211.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-S\u0326coala-de-Vara\u0306-GPeC-2017-768x540.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-S\u0326coala-de-Vara\u0306-GPeC-2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\u25b7AdBlocker a ap\u0103rut pentru c\u0103 este con<span class=\"s1\">\u021b<\/span>inut prea mult <span class=\"s1\">\u0219<\/span>i prea prost.<br \/>\n\u25b7F\u0103 targetarea dup\u0103 v\u00e2rst\u0103, comportamente <span class=\"s1\">\u0219<\/span>i interese.<br \/>\n\u25b7Tipuri de con<span class=\"s1\">\u021b<\/span>inut multimedia: pentru utilizatorii de nivel normal, micro-con<span class=\"s1\">\u021b<\/span>inut, profesional; text, fotografie, video (live sau \u00eenregistrat), GIF-uri animate, audio.<\/p>\n<p class=\"p1\"><strong>\u25b7Caracteristici ale con\u021binutului multimedia online:<\/strong><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">prietenos cu suportul tehnic pentru clien<span class=\"s1\">\u021b<\/span>i<\/li>\n<li class=\"li1\">indexat \u00een motoarele de c\u0103utare<\/li>\n<li class=\"li1\">s\u0103 aib\u0103 audien<span class=\"s1\">\u021b<\/span>\u0103 \u00een re<span class=\"s1\">\u021b<\/span>elele sociale<\/li>\n<li class=\"li1\">s\u0103 fie implicare \u00een social media<\/li>\n<\/ul>\n<div id='gallery-2' class='gallery galleryid-10807 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia7.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia7-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia6.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Marian-Hurducas\u0326-Cont\u0326inut-multimedia1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p class=\"p1\">\u25b7Produce<span class=\"s1\">\u021b<\/span>i con<span class=\"s1\">\u021b<\/span>inut care s\u0103 accepte reclame sau s\u0103 poat\u0103 fi folosit ca reclam\u0103 (regula: 20% text).<br \/>\n\u25b7<strong>Youtube<\/strong> este ideal pentru: vlogging, tutoriale, recenzii, \u201ccum se face\u201d.<br \/>\n\u25b7<strong>Aparatur\u0103 recomandat\u0103<\/strong>: smartphone (cel pu<span class=\"s1\">\u021b<\/span>in nivel 2015), aparat foto DSLR + microfon extern, trepied, camer\u0103 de ac<span class=\"s1\">\u021b<\/span>iune, set de lumini calde <span class=\"s1\">\u0219<\/span>i reci, mini-dron\u0103, cutie de fotografiat produse. De asemenea, \u00eenva<span class=\"s1\">\u021b<\/span>\u0103 <span class=\"s1\">\u0219<\/span>i documenteaz\u0103-te!<br \/>\n\u25b7Etape:<\/p>\n<ol>\n<li class=\"p1\">publicare \/ promovare \u00eencruci<span class=\"s1\">\u0219<\/span>at\u0103;<\/li>\n<li class=\"p1\">monitorizare (a<span class=\"s1\">\u0219<\/span>teapt\u0103 aprox. 48 de ore);<\/li>\n<li class=\"p1\">boost.<\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/web.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fweb.facebook.com%2FGPeCro%2Fvideos%2F2045468508812429%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span class=\"s3\">\u25b7Calitatea este subiectiv\u0103, nu poate fi m\u0103surat\u0103; relevan<\/span>\u021ba poate fi calculat\u0103; dac\u0103 are rezultate, nu e neap\u0103rat un material de calitate, ci este unul eficient.<br \/>\n\u25b7Publicul trebuie sedus, nu convins, prostit, momit. <strong>Trebuie s\u0103 ai FANI, nu clien<span class=\"s1\">\u021b<\/span>i!<\/strong><\/p>\n<hr \/>\n<h3 class=\"p1\">CURS \u201cGROWTH HACKING &amp; OPTIMIZAREA RATEI DE CONVERSIE\u201c<br \/>\n<span style=\"color: #ff0000;\"><span class=\"s1\">\u2794 <\/span>Valentin Radu, Founder Omniconvert<\/span><\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10832\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-300x160.jpg\" alt=\"\" width=\"257\" height=\"137\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-300x160.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-768x410.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017.jpg 800w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/a>\u25b7Curs gratuit de e-commerce growth (10 episoade):\u00a0https:\/\/www.omniconvert.com\/eCommerce-growth-course<\/p>\n<p>\u25b7Matricea de cre\u0219tere (instrument gratuit):\u00a0http:\/\/resources.omniconvert.com\/ecommerce-growth-matrix<\/p>\n<p>\u25b716 studii de caz: https:\/\/www.omniconvert.com\/optimization-case-studies<\/p>\n<p>Iat\u0103 cele mai importante slide-uri din prezentarea lui Valentin Radu:<\/p>\n<div id='gallery-3' class='gallery galleryid-10807 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide6.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/08\/Valentin-Radu-S\u0326coala-de-Vara\u0306-GPeC-2017-slide1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/web.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fweb.facebook.com%2FGPeCro%2Fvideos%2F2045580645467882%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<p>Dup\u0103-amiaza a fost dedicat\u0103 exerci\u021biilor practice pe echipe: crearea unei campanii de marketing online \u0219i identificarea problemelor majore de UX ale unui magazin online.<\/p>\n<hr \/>\n<p><strong>GPeC 2017, edi\u021bia de 12 ani, este un eveniment Powered by <\/strong><a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>FAN Courier<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Banca Transilvania<\/strong><\/a>, <strong><a href=\"http:\/\/www.brightagency.ro\/\" target=\"_blank\" rel=\"noopener\">Bright Agency<\/a>, <a href=\"https:\/\/creadiv.ro\/\" target=\"_blank\" rel=\"noopener\">Creadiv<\/a>, <a href=\"http:\/\/www.criteo.com\/\" target=\"_blank\" rel=\"noopener\">CRITEO<\/a>, <a href=\"https:\/\/www.dpd.com\/ro\" target=\"_blank\" rel=\"noopener\">DPD Rom\u00e2nia<\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener\">DWF &#8211; Digital Workforce<\/a>, <a href=\"http:\/\/www.frisbo.ro\/\" target=\"_blank\" rel=\"noopener\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\" target=\"_blank\" rel=\"noopener\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\" target=\"_blank\" rel=\"noopener\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\" target=\"_blank\" rel=\"noopener\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\" target=\"_blank\" rel=\"noopener\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\" target=\"_blank\" rel=\"noopener\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\" target=\"_blank\" rel=\"noopener\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\" target=\"_blank\" rel=\"noopener\">TargetWeb<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\" target=\"_blank\" rel=\"noopener\">Orange<\/a><\/strong><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <strong><a href=\"https:\/\/www.mobilpay.ro\/public\/\" target=\"_blank\" rel=\"noopener\">mobilPay<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>: <strong><a href=\"http:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener\">Kiss FM<\/a><\/strong><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\" target=\"_blank\" rel=\"noopener\">Aqua Carpatica<\/a><\/strong><\/p>\n<p><strong>Limousine Service<\/strong>: <strong><a href=\"http:\/\/citylimo.ro\/\" target=\"_blank\" rel=\"noopener\">CityLimo<\/a><\/strong><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Wall-Street<\/strong><\/a> &amp; <strong><a href=\"http:\/\/www.ecomteam.ro\/2017\/\" target=\"_blank\" rel=\"noopener\">ecomTEAM<\/a><\/strong><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de: <\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\" target=\"_blank\" rel=\"noopener\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\" target=\"_blank\" rel=\"noopener\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\" target=\"_blank\" rel=\"noopener\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\" target=\"_blank\" rel=\"noopener\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\" target=\"_blank\" rel=\"noopener\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\" target=\"_blank\" rel=\"noopener\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\" target=\"_blank\" rel=\"noopener\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\" target=\"_blank\" rel=\"noopener\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\" target=\"_blank\" rel=\"noopener\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\" target=\"_blank\" rel=\"noopener\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\" target=\"_blank\" rel=\"noopener\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\" target=\"_blank\" rel=\"noopener\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\" target=\"_blank\" rel=\"noopener\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\" target=\"_blank\" rel=\"noopener\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\" target=\"_blank\" rel=\"noopener\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\" target=\"_blank\" rel=\"noopener\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\" target=\"_blank\" rel=\"noopener\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\" target=\"_blank\" rel=\"noopener\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\" target=\"_blank\" rel=\"noopener\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\" target=\"_blank\" rel=\"noopener\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\" target=\"_blank\" rel=\"noopener\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\" target=\"_blank\" rel=\"noopener\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\" target=\"_blank\" rel=\"noopener\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\" target=\"_blank\" rel=\"noopener\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\" target=\"_blank\" rel=\"noopener\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\" target=\"_blank\" rel=\"noopener\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\" target=\"_blank\" rel=\"noopener\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\" target=\"_blank\" rel=\"noopener\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\" target=\"_blank\" rel=\"noopener\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\" target=\"_blank\" rel=\"noopener\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\" target=\"_blank\" rel=\"noopener\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\" target=\"_blank\" rel=\"noopener\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\" target=\"_blank\" rel=\"noopener\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\" target=\"_blank\" rel=\"noopener\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\" target=\"_blank\" rel=\"noopener\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\" target=\"_blank\" rel=\"noopener\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\" target=\"_blank\" rel=\"noopener\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\" target=\"_blank\" rel=\"noopener\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\" target=\"_blank\" rel=\"noopener\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\" target=\"_blank\" rel=\"noopener\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\" target=\"_blank\" rel=\"noopener\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\" target=\"_blank\" rel=\"noopener\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\" target=\"_blank\" rel=\"noopener\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\" target=\"_blank\" rel=\"noopener\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\" target=\"_blank\" rel=\"noopener\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-a-fost-ziua-3-la-scoala-de-vara-de-e-commerce-gpec-2017\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u0218coala de Var\u0103 GPeC se desf\u0103\u0219oar\u0103 \u00een perioada 23-28 august 2017, \u00eentr-un peisaj superb de munte din Moeciu de Sus (zona Bran, jud. Bra\u0219ov), la Family Hotel Arnica***. \u00cen 26 august, participan\u021bii au asistat la cursuri despre marketing online, Google Analytics, optimizarea ratei de conversie \u0219i produc\u021bia de con\u021binut multimedia. Iat\u0103 cele mai importante idei \u0219i sfaturi: Cele mai importante idei \u0219i scurte clipuri video de la #ScoalaDeVaraGPeC: CURS \u201cCELE MAI IMPORTANTE RAPOARTE DIN GOOGLE ANALYTICS \u0218I INTERPRETAREA ACESTORA PENTRU A LUA DECIZIILE DE BUSINESS OPTIME\u201c \u2794 Liviu Taloi, Co-founder ECOMpedia, Community Manager @GPeC \u25b7 Cum reu\u0219esc s\u0103 v\u0103d eu deciziile de business ce sunt ascunse \u00een Google Analytics? Antrenament: ~5.000 &#8211; 8.000 de ore. Sute, mii de rapoarte \u0219i de ipoteze. M\u0103 uit la discrepan\u021be \u0219i caut \u00eentotdeauna segmentul minim \u00eenc\u0103 profitabil. Cu alte cuvinte, m\u0103 uit la cifre mari, cu diferen\u021be notabile, unde deciziile de business aduc repede<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[702],"class_list":["post-10807","post","type-post","status-publish","format-standard","hentry","category-scoala-de-vara-gpec","tag-scoala-de-vara-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=10807"}],"version-history":[{"count":11,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10807\/revisions"}],"predecessor-version":[{"id":10843,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10807\/revisions\/10843"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=10807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=10807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=10807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}