{"id":10837,"date":"2017-08-27T12:03:50","date_gmt":"2017-08-27T09:03:50","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10837"},"modified":"2017-08-27T12:29:43","modified_gmt":"2017-08-27T09:29:43","slug":"cum-a-fost-ziua-4-la-scoala-de-vara-de-e-commerce-gpec-2017","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-a-fost-ziua-4-la-scoala-de-vara-de-e-commerce-gpec-2017","title":{"rendered":"Cum a fost ZIUA 4 la \u0218coala de Var\u0103 de E-Commerce GPeC 2017"},"content":{"rendered":"
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\"Scoala<\/a><\/p>\n

\u0218coala de Var\u0103 GPeC se desf\u0103\u0219oar\u0103 \u00een perioada 23-28 august 2017, \u00eentr-un peisaj superb de munte din Moeciu de Sus (zona Bran, jud. Bra\u0219ov), la Family Hotel Arnica***<\/a>.<\/p>\n

\u00cen 27 august<\/strong>, participan\u021bii au asistat la cursuri despre KPIs \u00een comer\u021bul electronic \u0219i servicii noi de curierat pentru magazinele online. Iat\u0103 cele mai importante idei \u0219i sfaturi:<\/p>\n

Cele mai importante idei \u0219i scurte clipuri video de la #ScoalaDeVaraGPeC:<\/p>\n

CURS \u201cKPI\u2019S PENTRU UN BUSINESS DE SUCCES \u0218I IMPACTUL CUSTOMER LIFETIME VALUE \u00ceN E-COMMERCE\u201c
\n\u2794 <\/span>Lucia Ciuc\u0103, Managing Director Quantum Data Science<\/span><\/h3>\n

\"\"<\/a>\u25b7<\/span>Cum calcul\u0103m CLV (Customer Lifetime Value):(Average Order Value) x (Number of Repeat Sales) x (Average Retention Time in Months or Years) x Average Profit Margin<\/p>\n

\u25b7Cum putem cre\u0219<\/span>te valoarea medie a comenzii (AOV): prag pentru transport gratuit, finan\u021b<\/span>are pentru produsele mai\u00a0 <\/span>scumpe.<\/p>\n

\u25b7Cum putem cre\u0219<\/span>te frecven\u021b<\/span>a de cump\u0103rare: e-mail marketing relevant, retargetare.<\/p>\n