{"id":10987,"date":"2017-10-02T10:17:53","date_gmt":"2017-10-02T07:17:53","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=10987"},"modified":"2017-10-02T10:17:53","modified_gmt":"2017-10-02T07:17:53","slug":"denmark-sweden-ecommerce-country-reports","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/denmark-sweden-ecommerce-country-reports","title":{"rendered":"Danish people carefully choose products online and Swedish women massively doubt online products"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/denmark-sweden-ecommerce-country-reports\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><h3>Denmark:\u00a084% of the online population shopped online\u00a0in 2016<\/h3>\n<p>Danish online shoppers expected a delivery service within two business days. However, last year there was a increased growth of e-shoppers picking up their online purchases instead of having them delivered at home (43%). This shows that online retailers are currently lacking in this expectation.<!--more--><\/p>\n<p>84% of the online population shopped online in 2016 and ages 16-24 and 35-44 are the largest groups purchasing online. The most popular product categories are: Clothing\/footwear, Home electronics, Media Health\/beauty Sport\/leisure articles, Children&#8217;s goods\/toys, Consumables, Car\/boat\/motorcycle accessories.\u00a047% of e-shoppers use retailer information before buying and most e-shoppers do not buy through online advertisements.<\/p>\n<div id='gallery-1' class='gallery galleryid-10987 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Denmark-report-2017-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Denmark-report-2017-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Denmark-report-2017-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Denmark-report-2017-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Denmark-report-2017-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Denmark-report-2017-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>Find out more about the challenges and opportunities in the\u00a0<a href=\"https:\/\/www.ecommercewiki.org\/Prot:C_Light_Denmark_Ecommerce_Country_Report_2017-2\" target=\"_blank\" rel=\"noopener\">Danish E-Commerce Market\u00a0\u00a0Report 2017<\/a>.<\/strong><\/p>\n<hr \/>\n<h3>Sweden:\u00a080% of the population shopped online\u00a0in 2016<\/h3>\n<p>Swedish men research products less than women but with a higher purchase rate, while women research products more and purchase less. The most popular product category is clothing and footwear.\u00a080% of the population shopped online\u00a0in 2016 and the e-commerce turnover expected to increase by 16.9% in 2017.<\/p>\n<p>Surprisingly, 35% of consumers purchased online 1-2 times per month. Also, ages 25 -34 purchased online the most. In Sweden,\u00a086% of enterprises have mobile compatible websites.<\/p>\n<div id='gallery-2' class='gallery galleryid-10987 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Sweden-report-2017-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Sweden-report-2017-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Sweden-report-2017-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Sweden-report-2017-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Sweden-report-2017-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Sweden-report-2017-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>Read more facts in the <a href=\"https:\/\/www.ecommercewiki.org\/Prot:C_Light_Sweden_Ecommerce_Country_Report_2017_NEW\" target=\"_blank\" rel=\"noopener\">Sweden E-Commerce Report 2017<\/a>.<\/strong><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/denmark-sweden-ecommerce-country-reports\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Denmark:\u00a084% of the online population shopped online\u00a0in 2016 Danish online shoppers expected a delivery service within two business days. However, last year there was a increased growth of e-shoppers picking up their online purchases instead of having them delivered at home (43%). This shows that online retailers are currently lacking in this expectation.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-10987","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=10987"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10987\/revisions"}],"predecessor-version":[{"id":10999,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/10987\/revisions\/10999"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=10987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=10987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=10987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}