{"id":11030,"date":"2017-10-06T12:28:23","date_gmt":"2017-10-06T09:28:23","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11030"},"modified":"2018-01-09T12:01:30","modified_gmt":"2018-01-09T09:01:30","slug":"o-zecime-de-secunda-in-plus-poate-insemna-diminuarea-ratei-de-conversie-cu-7","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/o-zecime-de-secunda-in-plus-poate-insemna-diminuarea-ratei-de-conversie-cu-7","title":{"rendered":"STUDIU: O zecime de secund\u0103 \u00een plus poate \u00eensemna diminuarea ratei de conversie cu 7%"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/o-zecime-de-secunda-in-plus-poate-insemna-diminuarea-ratei-de-conversie-cu-7\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Studiul Akamai 2017 la nivel interna\u021bional arat\u0103 c\u0103 fiecare zecime de secund\u0103 de \u00eent\u00e2rziere din timpul de \u00eenc\u0103rcare al unui website pe dispozitivele mobile poate afecta rata de conversie \u00een sens negativ cu 7 procente.<\/p>\n<p>Tot potrivit Akamai, dou\u0103 secunde de delay \u00een timpul de \u00eenc\u0103rcare al unei pagini web pe dispozitivele mobile poate cre\u0219te bounce rate-ul cu 103%, iar 53% din utilizatorii de mobil nu a\u0219teapt\u0103 mai mult de 3 secunde \u00eenc\u0103rcarea unei pagini web.<\/p>\n<p>9 din 10 website-uri ale magazinelor online rom\u00e2ne\u0219ti se \u00eencarc\u0103 lent \u0219i foarte lent, potrivit lui <a href=\"https:\/\/www.linkedin.com\/in\/danvirtopeanu\/\" target=\"_blank\" rel=\"noopener\"><strong>Dan V\u00eertopeanu<\/strong><\/a> (Managing Partner <a href=\"http:\/\/www.breezemobile.ro\/ro\" target=\"_blank\" rel=\"noopener\"><strong>Breeze Mobile<\/strong><\/a>) care a auditat peste 300 de magazine online autohtone \u00een ultimii 3 ani, \u00een calitate de membru \u00een <a href=\"http:\/\/www.gpec.ro\/auditarea-magazinelor-online\/#componenta-juriului\" target=\"_blank\" rel=\"noopener\"><strong>Juriul Competi\u021biei GPeC<\/strong><\/a>.<\/p>\n<p>Potrivit lui V\u00eertopeanu, principalele motive pentru care website-urile comercian\u021bilor online se \u00eencarc\u0103 greu sunt generate de dimensiunile mari ale paginilor, de slaba optimizare la nivel de programare \u0219i de hosting.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11036\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/mobile-ecommerce-ro_gpec1-1024x1024.png\" alt=\"mobile ecommerce\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/mobile-ecommerce-ro_gpec1-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/mobile-ecommerce-ro_gpec1-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/mobile-ecommerce-ro_gpec1-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/mobile-ecommerce-ro_gpec1-768x768.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/mobile-ecommerce-ro_gpec1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Alte statistici importante despre Mobile<\/strong><\/p>\n<ul>\n<li>La nivelul lunii iulie 2017, cele mai folosite browsere de mobil \u00een Rom\u00e2nia erau \u00een ordine: Chrome (66,57%), Safari (14,93%), Samsung (9,58%), Android (4,09%), IE Mobile (1,71%), altele (3,12%) \u2013 sursa: Breeze Mobile<\/li>\n<li>\u00cen medie, la nivel interna\u021bional, 54% din comenzile online sunt f\u0103cute de pe mobil (sursa: Fluent Survey, ianuarie 2017)<\/li>\n<li>Peste 60% din v\u00e2nz\u0103rile online ale Amazon erau generate de device-uri mobile \u00eenc\u0103 din decembrie 2014<\/li>\n<li>Peste 70% din traficul eMAG va fi generat de dispozitivele mobile la finalul anului 2017, potrivit estim\u0103rilor managementului companiei.<\/li>\n<li>Potrivit BCG &amp; Alibaba, 74% din totalul cump\u0103r\u0103turilor online vor fi f\u0103cute de pe mobil p\u00e2n\u0103 \u00een 2020.<\/li>\n<li>\u00cen Rom\u00e2nia, 53% din utilizatorii de smarphone \u00eel folosesc pentru a c\u0103uta produse pe internet (sursa: Google, Ianuarie 2017)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11033\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Mobile-Commerce-1024x576.jpg\" alt=\"Mobile Commerce stats GPeC\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Mobile-Commerce-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Mobile-Commerce-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Mobile-Commerce-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/10\/Mobile-Commerce.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Principalele cifre \u0219i statistici e-commerce (at\u00e2t pe Mobile, c\u00e2t \u0219i pe Desktop) vor fi dezb\u0103tute \u00een cadrul <a href=\"http:\/\/www.gpec.ro\/gpec-summit-noiembrie\/\" target=\"_blank\" rel=\"noopener\"><strong>GPeC SUMMIT<\/strong><\/a>, cel mai mare eveniment de comer\u021b electronic, care se va desf\u0103\u0219ura pe <strong>14-15 noiembrie 2017, la Bucure\u0219ti<\/strong>. \u00cen plus, vor fi dezb\u0103tute cele mai importante subiecte de E-Commerce \u0219i Digital Marketing care vizeaz\u0103 magazinele online \u0219i toate companiile care activeaz\u0103 \u00een domeniu.<\/p>\n<p>Printre cei mai importan\u021bi <a href=\"http:\/\/www.gpec.ro\/speakeri-gpec-summit-noiembrie\/\" target=\"_blank\" rel=\"noopener\"><strong>speakeri interna\u021bionali<\/strong><\/a> anun\u021ba\u021bi p\u00e2n\u0103 acum se num\u0103r\u0103: <a href=\"https:\/\/neilpatel.com\/about\/\" target=\"_blank\" rel=\"noopener\"><strong>Neil Patel<\/strong><\/a> (Co-Fondator Crazy Egg) \u2013 unul din cei mai buni speciali\u0219ti \u00een Marketing Online din lume, <a href=\"https:\/\/oli.unbounce.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Oil Gardner<\/strong><\/a> (Co-Fondator Unbounce) &#8211; expert \u00een optimizarea ratei de conversie \u0219i a\u00a0landing page-urilor din cadrul unui magazin online, precum \u0219i <a href=\"http:\/\/harrisonamy.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Amy Harrison<\/strong><\/a> (Fondator Write With Influence), ce conduce una dintre cele mai apreciate resurse online de Content Marketing din \u00eentreaga lume.<\/p>\n<p>Pre\u021bul unui bilet de acces la GPeC SUMMIT 14-15 noiembrie este de 109 euro + TVA pentru ambele zile de eveniment. Pentru \u00eenscrieri \u0219i mai multe informa\u021bii despre programul Conferin\u021bei, zona de Expo \u0219i Gala Premiilor eCommerce, pute\u021bi vizita site-ul: <a href=\"http:\/\/www.gpec.ro\/gpec-summit-noiembrie\/\" target=\"_blank\" rel=\"noopener\"><strong>http:\/\/www.gpec.ro\/gpec-summit-noiembrie\/<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/o-zecime-de-secunda-in-plus-poate-insemna-diminuarea-ratei-de-conversie-cu-7\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Studiul Akamai 2017 la nivel interna\u021bional arat\u0103 c\u0103 fiecare zecime de secund\u0103 de \u00eent\u00e2rziere din timpul de \u00eenc\u0103rcare al unui website pe dispozitivele mobile poate afecta rata de conversie \u00een sens negativ cu 7 procente. Tot potrivit Akamai, dou\u0103 secunde de delay \u00een timpul de \u00eenc\u0103rcare al unei pagini web pe dispozitivele mobile poate cre\u0219te bounce rate-ul cu 103%, iar 53% din utilizatorii de mobil nu a\u0219teapt\u0103 mai mult de 3 secunde \u00eenc\u0103rcarea unei pagini web. 9 din 10 website-uri ale magazinelor online rom\u00e2ne\u0219ti se \u00eencarc\u0103 lent \u0219i foarte lent, potrivit lui Dan V\u00eertopeanu (Managing Partner Breeze Mobile) care a auditat peste 300 de magazine online autohtone \u00een ultimii 3 ani, \u00een calitate de membru \u00een Juriul Competi\u021biei GPeC. Potrivit lui V\u00eertopeanu, principalele motive pentru care website-urile comercian\u021bilor online se \u00eencarc\u0103 greu sunt generate de dimensiunile mari ale paginilor, de slaba optimizare la nivel de programare \u0219i de hosting. Alte<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,44,724,43],"tags":[62,409,100,90],"class_list":["post-11030","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-ecommerce-in-lume","category-gpec-summit","category-noutati-si-stiri-gpec","tag-e-commerce","tag-gpec","tag-gpec-summit","tag-mobile-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11030"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11030\/revisions"}],"predecessor-version":[{"id":11990,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11030\/revisions\/11990"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}