{"id":11154,"date":"2017-10-27T15:34:57","date_gmt":"2017-10-27T12:34:57","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11154"},"modified":"2017-10-27T15:34:57","modified_gmt":"2017-10-27T12:34:57","slug":"oli-gardner-unbounce-vorbeste-la-gpec-summit-despre-cum-sa-folosesti-datele-pe-care-le-colectezi-pentru-a-creste-rata-de-conversie","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/oli-gardner-unbounce-vorbeste-la-gpec-summit-despre-cum-sa-folosesti-datele-pe-care-le-colectezi-pentru-a-creste-rata-de-conversie","title":{"rendered":"Oli Gardner (Unbounce) vorbe\u0219te la GPeC SUMMIT despre cum s\u0103 folose\u0219ti datele pe care le colectezi pentru a cre\u0219te rata de conversie"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/oli-gardner-unbounce-vorbeste-la-gpec-summit-despre-cum-sa-folosesti-datele-pe-care-le-colectezi-pentru-a-creste-rata-de-conversie\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-10913\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/09\/Oli-Gardner-GPeC-SUMMIT-238x300.jpg\" alt=\"Oli Gardner GPeC SUMMIT Bucharest, November 14-15\" width=\"238\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/09\/Oli-Gardner-GPeC-SUMMIT-238x300.jpg 238w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/09\/Oli-Gardner-GPeC-SUMMIT.jpg 500w\" sizes=\"auto, (max-width: 238px) 100vw, 238px\" \/><a href=\"http:\/\/www.gpec.ro\/gpec-summit-noiembrie\/\" target=\"_blank\" rel=\"noopener\"><strong>GPeC SUMMIT &#8211; cel mai important eveniment de E-Commerce \u0219i Marketing Online<\/strong><\/a> &#8211; se va desf\u0103\u0219ura pe 14-15 noiembrie, la Crystal Palace Ballrooms din Bucure\u0219ti. <a href=\"http:\/\/www.gpec.ro\/speakeri-gpec-summit-noiembrie\/\" target=\"_blank\" rel=\"noopener\"><strong>Peste 30 de speakeri interna\u021bionali \u0219i rom\u00e2ni<\/strong><\/a> vor urca pe scen\u0103 \u00een cele dou\u0103 zile de conferin\u021b\u0103, Oli Gardner (Co-Founder Unbounce) fiind unul din speakerii de top care va sus\u021bine keynote-ul &#8222;<strong>Data-Driven Design<\/strong>&#8221; pe 14 noiembrie.<\/p>\n<p>Oli este de p\u0103rere c\u0103 deciziile de business ar trebui luate pe baza cifrelor \u0219i a datelor, iar tehnologia din jurul nostru ne ajut\u0103 s\u0103 colect\u0103m din ce \u00een ce mai multe astfel de informa\u021bii. Dar multitudinea de date care ne \u00eenconjoar\u0103 poate fi at\u00e2t un lucru bun, c\u00e2t \u0219i unul r\u0103u. R\u0103u pentru c\u0103 echipele din spatele unui magazin online nu au timp fizic s\u0103 analizeze toate datele colectate, deci <strong>ce e de f\u0103cut?<\/strong><\/p>\n<p>Pe 14 noiembrie, Oli Gardner va prezenta audien\u021bei GPeC SUMMIT un <strong>framework ac\u021bionabil \u0219i testat de el \u00eensu\u0219i despre &#8222;Data-Driven Design&#8221;<\/strong>, adic\u0103 sfaturi practice despre cum s\u0103 transforma\u021bi observa\u021biile pe care le g\u0103si\u021bi \u00een datele colectate \u00een solu\u021bii de design menite s\u0103 creasc\u0103 num\u0103rul conversiilor. De asemenea, Oli va \u00eemp\u0103rt\u0103\u0219i cele mai noi tehnici de optimizare a landing page-urilor pe baza testelor f\u0103cute de Unbounce \u00een ultimul an.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/eRQUFmR0HCg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><a href=\"https:\/\/oli.unbounce.com\/\" target=\"_blank\" rel=\"noopener\">Oli Gardner<\/a><\/strong> este co-fondatorul <a href=\"https:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Unbounce<\/strong><\/a>, una dintre cele mai cunoscute platforme de Conversion Marketing la nivel interna\u021bional \u0219i expert \u00een optimizarea ratei de conversie \u0219i a <em>landing page-<\/em>urilor din cadrul unui website.<\/p>\n<p><em>\u201eRe\u021beta de succes pentru cre\u0219terea ratei de conversie st\u0103 \u00een amestecul\u00a0perfect dintre date \u0219i design (user experience), \u00eempreun\u0103 cu serviciile calitative oferite clien\u021bilor de magazinele online\u201d<\/em>, este de p\u0103rere Oli Gardner.<\/p>\n<p>Pasionat de optimizarea fiec\u0103rui element dintr-un <em>landing page<\/em>, Oli spune c\u0103 a v\u0103zut \u0219i a analizat mai multe <em>landing page<\/em>-uri dec\u00e2t oricine altcineva din lume. \u0218i nu ai cum s\u0103 nu-l crezi pe cuv\u00e2nt, av\u00e2nd \u00een vedere c\u0103 a lucrat\u00a0cu\u00a0Amazon, Vodafone, Canon, LinkedIN, iar compania fondat\u0103 de el are peste 10.000 de clien\u021bi la nivel global.<\/p>\n<h4><strong>Ultimele zile de \u00eenscrieri la pre\u021buri reduse prin Oferta Early-Bird!<\/strong><\/h4>\n<p>\u00censcrierile la GPeC SUMMIT 14-15 noiembrie se \u00eencheie definitiv pe data de 10 noiembrie, dar <strong>p\u00e2n\u0103 pe 31 octombrie, ora 23:59<\/strong>, mai este valabil\u0103 <strong>Oferta Early Bird<\/strong> care v\u0103 aduce cel mai mic pre\u021b pentru biletul de acces, respectiv <strong>109 euro + TVA\/persoan\u0103 pentru ambele zile de eveniment.<\/strong> Din 1 noiembrie, pre\u021bul devine 149 euro + TVA. <a href=\"http:\/\/www.gpec.ro\/gpec-summit-noiembrie\/\" target=\"_blank\" rel=\"noopener\"><strong>Detalii despre GPeC SUMMIT<\/strong><\/a> \u0219i <a href=\"http:\/\/www.gpec.ro\/inscriere-gpec-summit-noiembrie\/\" target=\"_blank\" rel=\"noopener\"><strong>formularul de \u00eenscriere<\/strong><\/a> sunt disponibile pe website-ul nostru.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/oli-gardner-unbounce-vorbeste-la-gpec-summit-despre-cum-sa-folosesti-datele-pe-care-le-colectezi-pentru-a-creste-rata-de-conversie\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>GPeC SUMMIT &#8211; cel mai important eveniment de E-Commerce \u0219i Marketing Online &#8211; se va desf\u0103\u0219ura pe 14-15 noiembrie, la Crystal Palace Ballrooms din Bucure\u0219ti. Peste 30 de speakeri interna\u021bionali \u0219i rom\u00e2ni vor urca pe scen\u0103 \u00een cele dou\u0103 zile de conferin\u021b\u0103, Oli Gardner (Co-Founder Unbounce) fiind unul din speakerii de top care va sus\u021bine keynote-ul &#8222;Data-Driven Design&#8221; pe 14 noiembrie. Oli este de p\u0103rere c\u0103 deciziile de business ar trebui luate pe baza cifrelor \u0219i a datelor, iar tehnologia din jurul nostru ne ajut\u0103 s\u0103 colect\u0103m din ce \u00een ce mai multe astfel de informa\u021bii. Dar multitudinea de date care ne \u00eenconjoar\u0103 poate fi at\u00e2t un lucru bun, c\u00e2t \u0219i unul r\u0103u. R\u0103u pentru c\u0103 echipele din spatele unui magazin online nu au timp fizic s\u0103 analizeze toate datele colectate, deci ce e de f\u0103cut? Pe 14 noiembrie, Oli Gardner va prezenta audien\u021bei GPeC SUMMIT un framework ac\u021bionabil \u0219i<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,724,43],"tags":[8,740,62,100,363],"class_list":["post-11154","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-gpec-summit","category-noutati-si-stiri-gpec","tag-comert-electronic-2","tag-cro","tag-e-commerce","tag-gpec-summit","tag-oli-gardner"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11154"}],"version-history":[{"count":15,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11154\/revisions"}],"predecessor-version":[{"id":11173,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11154\/revisions\/11173"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}