{"id":11306,"date":"2017-11-06T18:36:53","date_gmt":"2017-11-06T15:36:53","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11306"},"modified":"2018-01-09T11:54:45","modified_gmt":"2018-01-09T08:54:45","slug":"banca-transilvania-reduce-din-barierele-in-comunicarea-cu-clientii-cu-ajutorul-chat-botului-livia-interviu-cu-silvia-ionescu-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/banca-transilvania-reduce-din-barierele-in-comunicarea-cu-clientii-cu-ajutorul-chat-botului-livia-interviu-cu-silvia-ionescu-video","title":{"rendered":"Banca Transilvania reduce din barierele \u00een comunicarea cu clien\u021bii cu ajutorul chat botului Livia &#8211; Interviu cu Silvia Ionescu | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/banca-transilvania-reduce-din-barierele-in-comunicarea-cu-clientii-cu-ajutorul-chat-botului-livia-interviu-cu-silvia-ionescu-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-11307 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Silvia-Ionescu-300x169.jpg\" alt=\"GPeC Summit, Silvia Ionescu\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Silvia-Ionescu-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Silvia-Ionescu-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Silvia-Ionescu-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Silvia-Ionescu.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Silvia Ionescu, E-Commerce Business Development Manager Banca Transilvania, ne este al\u0103turi de 7 ani. La edi\u021bia din mai a GPeC SUMMIT 2017, reporterul nostru oficial, Gabriela Bejan, a discutat cu Silvia despre noua sa coleg\u0103, chat botul Livia. Am sintetizat ideile principale mai jos, iar interviul complet poate fi urm\u0103rit \u00een interviul din corpul articolului.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De la \u00eenceputul anului, Banca Transilvania a lansat un nou canal de comunicare cu clien\u021bii s\u0103i \u0219i anume chat botul Livia, care poate oferi informa\u021bii legate de conturi, servicii, produse etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ideea din spate a pornit de la faptul c\u0103 majoritatea \u00eentreb\u0103rilor din Call Center proveneau dintr-un mediu t\u00e2n\u0103r, iar Banca Transilvania \u0219i-a dorit s\u0103 mute aceste conversa\u021bii \u00eentr-un mediu \u00een care tinerii se simt confortabil &#8211; Facebook \u0219i Skype<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chat botul a fost foarte bine primit de c\u0103tre clien\u021bi, iar \u00een prima s\u0103pt\u0103m\u00e2n\u0103 de activitate peste 2000 de persoane au interac\u021bionat cu Livia<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De asemenea, am discutat cu Silvia \u0219i despre Programul Star, program prin care magazinele online lor pot oferi clien\u021bilor posibilitatea de achitare a produselor prin rate f\u0103r\u0103 dob\u00e2nd\u0103. Acesta a ajutat at\u00e2t la cre\u0219terea ratei de conversie, c\u00e2t \u0219i mai ales la cre\u0219terea co\u0219ului mediu de cump\u0103r\u0103turi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Categoria de produse pentru care acest\u0103 de metod\u0103 de plat\u0103 performeaz\u0103 cel mai bine este IT&amp;C, urmat\u0103 de Fashion, Turism \u0219i Home&amp;Deco<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Suma pe care un cump\u0103r\u0103tor prefer\u0103 de obicei s\u0103 o pl\u0103teasc\u0103 \u00een rate este de 300-400 RON, iar ratele cu care majoritatea cump\u0103r\u0103torilor se simt confortabil este de 100-200 RON<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/RWgUfsAjh68?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 n-ai aflat \u00eenc\u0103 cine vine anul acesta la GPeC, consult\u0103<\/span><a href=\"http:\/\/www.gpec.ro\/speakeri-gpec-summit-noiembrie\/\"> <b>lista cu speakerii interna\u021bionali<\/b><\/a><span style=\"font-weight: 400;\"> anun\u021ba\u021bi p\u00e2n\u0103 acum. Pre\u021bul unui bilet de acces la<\/span><a href=\"http:\/\/www.gpec.ro\/gpec-summit-noiembrie\/\"> <b>GPeC SUMMIT<\/b><\/a><span style=\"font-weight: 400;\"> 14-15 noiembrie este de 149 euro + TVA pentru ambele zile de eveniment. Pentru \u00eenscrieri \u0219i mai multe informa\u021bii despre programul Conferin\u021bei, zona de Expo \u0219i Gala Premiilor eCommerce, pute\u021bi vizita site-ul: <\/span><a href=\"http:\/\/www.gpec.ro\/gpec-summit-noiembrie\/\"><span style=\"font-weight: 400;\">http:\/\/www.gpec.ro\/gpec-summit-noiembrie\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/banca-transilvania-reduce-din-barierele-in-comunicarea-cu-clientii-cu-ajutorul-chat-botului-livia-interviu-cu-silvia-ionescu-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Silvia Ionescu, E-Commerce Business Development Manager Banca Transilvania, ne este al\u0103turi de 7 ani. La edi\u021bia din mai a GPeC SUMMIT 2017, reporterul nostru oficial, Gabriela Bejan, a discutat cu Silvia despre noua sa coleg\u0103, chat botul Livia. Am sintetizat ideile principale mai jos, iar interviul complet poate fi urm\u0103rit \u00een interviul din corpul articolului. De la \u00eenceputul anului, Banca Transilvania a lansat un nou canal de comunicare cu clien\u021bii s\u0103i \u0219i anume chat botul Livia, care poate oferi informa\u021bii legate de conturi, servicii, produse etc. Ideea din spate a pornit de la faptul c\u0103 majoritatea \u00eentreb\u0103rilor din Call Center proveneau dintr-un mediu t\u00e2n\u0103r, iar Banca Transilvania \u0219i-a dorit s\u0103 mute aceste conversa\u021bii \u00eentr-un mediu \u00een care tinerii se simt confortabil &#8211; Facebook \u0219i Skype Chat botul a fost foarte bine primit de c\u0103tre clien\u021bi, iar \u00een prima s\u0103pt\u0103m\u00e2n\u0103 de activitate peste 2000 de persoane au interac\u021bionat cu Livia De<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,89],"tags":[685,754,739,409,100],"class_list":["post-11306","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-interviurile-gpec","tag-agenda-gpec-summit","tag-banca-transilvania","tag-ecommerce","tag-gpec","tag-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11306"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11306\/revisions"}],"predecessor-version":[{"id":11971,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11306\/revisions\/11971"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}