{"id":11342,"date":"2017-11-07T18:20:25","date_gmt":"2017-11-07T15:20:25","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11342"},"modified":"2018-01-09T11:53:47","modified_gmt":"2018-01-09T08:53:47","slug":"un-cumparator-online-viziteaza-in-medie-doar-9-magazine-online-diferite-anual-interviu-cu-andrei-canda-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/un-cumparator-online-viziteaza-in-medie-doar-9-magazine-online-diferite-anual-interviu-cu-andrei-canda-video","title":{"rendered":"Un cump\u0103r\u0103tor online viziteaz\u0103, \u00een medie, doar 9 magazine online diferite anual &#8211; interviu cu Andrei C\u00e2nda | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/un-cumparator-online-viziteaza-in-medie-doar-9-magazine-online-diferite-anual-interviu-cu-andrei-canda-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><strong>Andrei C\u00e2nda<\/strong>, Managing Partner iSense Solutions, a fost al\u0103turi de noi la edi\u021bia din mai a GPeC Summit \u0219i ne-a oferit mai multe insighturi din studiul e-commerce la nivel na\u021bional pe care iSense Solutions l-a f\u0103cut \u00eempreun\u0103 cu GPeC. Pentru mai multe informa\u021bii, urm\u0103ri\u021bi interviul complet realizat de reporterul nostru, Gabriela Bejan, sau citi\u021bi ideile principale rezumate \u00een r\u00e2ndurile de mai jos.<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/3hGRJExdTMQ?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top 3 concluzii extrase din studiul iSense Solutions realizat \u00eempreun\u0103 cu GPeC: un cump\u0103r\u0103tor online viziteaz\u0103, \u00een medie, doar 9 magazine online diferite anual; a\u0219adar, o strategie de comunicare impecabil\u0103 este foarte important\u0103 dac\u0103 vrei s\u0103 ajungi din cele 5000+ de magazine online (c\u00e2te sunt \u00een Rom\u00e2nia la momentul actual) \u00een primele 9 preferate de cump\u0103r\u0103tori.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un factor important pentru care rom\u00e2nii nu cump\u0103r\u0103 online, nu cump\u0103r\u0103 mai des sau nu cump\u0103r\u0103 mai mult, este \u00eencrederea. Din studiu a reie\u0219it faptul c\u0103 rom\u00e2nii ar avea mai mult\u0103 \u00eencredere \u00een magazinele online dac\u0103 acestea ar \u00eencuraja review-urile \u0219i dac\u0103 ar fi evaluate de entit\u0103\u021bi independente<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Iar a treia concluzie este c\u0103 rom\u00e2nii prefer\u0103 magazinele online pentru confort; deci asigur\u0103-te c\u0103 navigarea pe site \u0219i procesul de achizi\u021bie sunt c\u00e2t mai simple!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Printre beneficiile care i-ar determina pe rom\u00e2ni s\u0103 fac\u0103 cump\u0103r\u0103turi online se num\u0103r\u0103: condi\u021biile de livrare, posibilitatea de returnare \u0219i garan\u021bia oferit\u0103. Este important ca aceste informa\u021bii s\u0103 fie prezente pe site, s\u0103 fie vizibile \u0219i u\u0219or de g\u0103sit pentru a te situa \u00een topul celor 9 site-uri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pre\u021bul este de asemenea un aspect important, iar cump\u0103r\u0103torii se a\u0219teapt\u0103 s\u0103 g\u0103seasc\u0103 un pre\u021b mai bun online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">36% dintre cump\u0103r\u0103torii online au \u00eent\u00e2mpinat probleme pe site-urile magazinelor online: filtre prost definite sau care func\u021bionau defectuos, timp mare de \u00eenc\u0103rcare a site-ului, design \u0219i func\u021bionalitate care \u00eengreuneaz\u0103 achizi\u021bionarea<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">60% dintre cump\u0103r\u0103torii online au \u00eent\u00e2lnit probleme la achizi\u021bie: \u00eent\u00e2rzieri la livrare, neconcordan\u021b\u0103 cu descrierea de pe site etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te pl\u0103\u021bile online, rom\u00e2nii nu pl\u0103tesc online fie pentru c\u0103 nu au \u00eencredere \u00een magazin, fie pentru c\u0103 le e fric\u0103 s\u0103 nu fie frauda\u021bi<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Doar c\u00e2teva zile ne mai despart de evenimentul anului \u00een e-commerce. Dac\u0103 vrei s\u0103 iei pulsul industriei \u0219i \u00eenc\u0103 nu te-ai decis dac\u0103 s\u0103 vii la GPeC, consult\u0103<\/span><a href=\"http:\/\/www.gpec.ro\/speakeri-gpec-summit-noiembrie\/\"> <b>lista cu speakerii interna\u021bionali<\/b><\/a><span style=\"font-weight: 400;\"> anun\u021ba\u021bi p\u00e2n\u0103 acum \u0219i sigur vei g\u0103si suficiente motive. Pre\u021bul unui bilet de acces la<\/span><a href=\"http:\/\/www.gpec.ro\/gpec-summit-noiembrie\/\"> <b>GPeC SUMMIT<\/b><\/a><span style=\"font-weight: 400;\"> 14-15 noiembrie este de 149 euro + TVA pentru ambele zile de eveniment. Pentru \u00eenscrieri \u0219i mai multe informa\u021bii despre programul Conferin\u021bei, zona de Expo \u0219i Gala Premiilor eCommerce, pute\u021bi vizita site-ul: <\/span><a href=\"http:\/\/www.gpec.ro\/gpec-summit-noiembrie\/\"><span style=\"font-weight: 400;\">http:\/\/www.gpec.ro\/gpec-summit-noiembrie\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/un-cumparator-online-viziteaza-in-medie-doar-9-magazine-online-diferite-anual-interviu-cu-andrei-canda-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Andrei C\u00e2nda, Managing Partner iSense Solutions, a fost al\u0103turi de noi la edi\u021bia din mai a GPeC Summit \u0219i ne-a oferit mai multe insighturi din studiul e-commerce la nivel na\u021bional pe care iSense Solutions l-a f\u0103cut \u00eempreun\u0103 cu GPeC. Pentru mai multe informa\u021bii, urm\u0103ri\u021bi interviul complet realizat de reporterul nostru, Gabriela Bejan, sau citi\u021bi ideile principale rezumate \u00een r\u00e2ndurile de mai jos. Top 3 concluzii extrase din studiul iSense Solutions realizat \u00eempreun\u0103 cu GPeC: un cump\u0103r\u0103tor online viziteaz\u0103, \u00een medie, doar 9 magazine online diferite anual; a\u0219adar, o strategie de comunicare impecabil\u0103 este foarte important\u0103 dac\u0103 vrei s\u0103 ajungi din cele 5000+ de magazine online (c\u00e2te sunt \u00een Rom\u00e2nia la momentul actual) \u00een primele 9 preferate de cump\u0103r\u0103tori. Un factor important pentru care rom\u00e2nii nu cump\u0103r\u0103 online, nu cump\u0103r\u0103 mai des sau nu cump\u0103r\u0103 mai mult, este \u00eencrederea. Din studiu a reie\u0219it faptul c\u0103 rom\u00e2nii ar avea mai mult\u0103 \u00eencredere<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724],"tags":[685,690,100,757],"class_list":["post-11342","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","tag-agenda-gpec-summit","tag-andrei-canda","tag-gpec-summit","tag-isense-solutions"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11342"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11342\/revisions"}],"predecessor-version":[{"id":11967,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11342\/revisions\/11967"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}