{"id":11383,"date":"2017-11-09T17:34:01","date_gmt":"2017-11-09T14:34:01","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11383"},"modified":"2018-01-09T11:52:00","modified_gmt":"2018-01-09T08:52:00","slug":"pagina-de-facebook-este-un-avizier-pentru-majoritatea-brandurilor-interviu-cu-marian-hurducas-founder-ceo-necktie-agency-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/pagina-de-facebook-este-un-avizier-pentru-majoritatea-brandurilor-interviu-cu-marian-hurducas-founder-ceo-necktie-agency-video","title":{"rendered":"\u201ePagina de Facebook este un avizier pentru majoritatea brandurilor\u201d &#8211; interviu cu Marian Hurduca\u0219, Founder &#038; CEO Necktie Agency | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/pagina-de-facebook-este-un-avizier-pentru-majoritatea-brandurilor-interviu-cu-marian-hurducas-founder-ceo-necktie-agency-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-11384 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Marian-Hurducas-300x169.jpg\" alt=\"Marian Hurducas GPeC Summit\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Marian-Hurducas-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Marian-Hurducas-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Marian-Hurducas-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Marian-Hurducas.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>La edi\u021bia din mai a GPeC Summit am povestit cu Marian Hurduca\u0219, \u00a0Founder &amp; CEO Necktie Agency, despre tendin\u021bele \u00een marketing, at\u00e2t la nivel global, c\u00e2t \u0219i \u00een Rom\u00e2nia. Mai jos pute\u021bi urm\u0103ri interviul complet realizat de Gabriela Bejan, reporterul oficial GPeC.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eC\u00e2nd vorbim de tendin\u021be \u00eentr-un domeniu precum marketingul, ar trebui s\u0103 ne uit\u0103m \u00een fashion. Tot timpul \u00een fashion exist\u0103 ni\u0219te tendin\u021be care se scot \u00een fa\u021b\u0103 \u00een fiecare an, \u00eens\u0103 le adop\u021bi sau nu. Cred c\u0103 ar trebui s\u0103 le adop\u021bi doar pe cele care \u021bi se potrivesc \u021bie \u0219i care \u00ee\u021bi dau rezultatul pe care \u00eel a\u0219tep\u021bi.\u201d<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publicitatea, PR-ul \u0219i marketingul au explorat deja tot ce se putea. Ultima tendin\u021b\u0103 este neuro-marketingul &#8211; \u201estoarcerea\u201d emo\u021biilor. Foarte multe viraluri din ultima perioad\u0103 au exploatat emo\u021bia<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dac\u0103 ar fi s\u0103 vorbim la nivel local, o tendin\u021b\u0103 ar fi c\u0103 oamenii de marketing din Rom\u00e2nia au \u00eenceput s\u0103 produc\u0103 content pentru Social Media<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/oRi6s5yE8k0?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content marketingul a fost printre noi \u00eenc\u0103 de la primul ziar, \u00eens\u0103 l-am con\u0219tientizat abia de cur\u00e2nd<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce este de fapt content marketingul? Content maketingul poate ap\u0103rea sub diverse forme \u0219i vinde un produs f\u0103r\u0103 ca un consumator s\u0103 simt\u0103 c\u0103 \u00eei este v\u00e2ndut ceva<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Una dintre defini\u021biile content marketingului eficient: \u201eproduci content atunci c\u00e2nd se \u00eent\u00e2mpl\u0103; tot timpul ai ceva de surprins.\u201d<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te ROI-ul, c\u00e2nd vorbim de digital marketing nu putem \u0219ti cu exactitate ce ROI avem, nu exist\u0103 o formul\u0103 clar\u0103 de calcul; tot ce putem \u0219ti este c\u0103 ne afl\u0103m \u00een parametri<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De ce s\u0103 faci content marketing? Facem content marketing pentru a popula site-ul cu un con\u021binut de calitate, con\u021binut la care consumatorii se a\u0219teapt\u0103 \u0219i \u00eel caut\u0103 \u0219i facem content marketing pentru motoarele de c\u0103utare: vom crea un con\u021binut util \u0219i motoarele de c\u0103utare ne vor recompensa cu pozi\u021bii frunta\u0219e, ceea ce se traduce \u00een bugete mai mici alocate ad-urilor<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen 2017, Social Media este un element vital \u00een strategia de comunicare a oric\u0103rui brand. \u00cen 2013, multe companii considerau c\u0103 nu au nevoie de Social Media, iar 2 ani mai t\u00e2rziu, \u00een 2015, au \u00eencercat \u201es\u0103 prind\u0103 trenul din mers\u201d; acest lucru nu este imposibil, \u00eens\u0103 necesit\u0103 bugete mai mari<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Din p\u0103cate, mul\u021bi confund\u0103 Social Media cu Facebook, iar pentru multe branduri pagina de Facebook este un simplu avizier<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dac\u0103 credea\u021bi c\u0103 bugetele pentru Social Media trebuie s\u0103 fie generoase, ei bine, lucrurile nu stau chiar a\u0219a; este posibil s\u0103 ai rezultate bune ob\u021binute organic, \u00eens\u0103 trebuie s\u0103 \u0219tii cum s\u0103 \u201estorci\u201d emo\u021biile audien\u021bei &#8211; s\u0103 \u00ee\u021bi cuno\u0219ti foarte bine publicul astfel \u00eenc\u00e2t s\u0103 \u00eei dai con\u021binutul pe care \u00eel a\u0219teapt\u0103 \u0219i s\u0103 \u00eel \u00eempingi doar pu\u021bin, cu sume modice, pentru a avea un reach mai mare<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/pagina-de-facebook-este-un-avizier-pentru-majoritatea-brandurilor-interviu-cu-marian-hurducas-founder-ceo-necktie-agency-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La edi\u021bia din mai a GPeC Summit am povestit cu Marian Hurduca\u0219, \u00a0Founder &amp; CEO Necktie Agency, despre tendin\u021bele \u00een marketing, at\u00e2t la nivel global, c\u00e2t \u0219i \u00een Rom\u00e2nia. Mai jos pute\u021bi urm\u0103ri interviul complet realizat de Gabriela Bejan, reporterul oficial GPeC. \u201eC\u00e2nd vorbim de tendin\u021be \u00eentr-un domeniu precum marketingul, ar trebui s\u0103 ne uit\u0103m \u00een fashion. Tot timpul \u00een fashion exist\u0103 ni\u0219te tendin\u021be care se scot \u00een fa\u021b\u0103 \u00een fiecare an, \u00eens\u0103 le adop\u021bi sau nu. Cred c\u0103 ar trebui s\u0103 le adop\u021bi doar pe cele care \u021bi se potrivesc \u021bie \u0219i care \u00ee\u021bi dau rezultatul pe care \u00eel a\u0219tep\u021bi.\u201d Publicitatea, PR-ul \u0219i marketingul au explorat deja tot ce se putea. Ultima tendin\u021b\u0103 este neuro-marketingul &#8211; \u201estoarcerea\u201d emo\u021biilor. Foarte multe viraluri din ultima perioad\u0103 au exploatat emo\u021bia<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724],"tags":[184,739,100,758,759,760,720],"class_list":["post-11383","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","tag-digital-marketing","tag-ecommerce","tag-gpec-summit","tag-marian-hurducas","tag-necktie-agency","tag-online","tag-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11383"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11383\/revisions"}],"predecessor-version":[{"id":11960,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11383\/revisions\/11960"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}