{"id":11395,"date":"2017-11-10T11:51:23","date_gmt":"2017-11-10T08:51:23","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11395"},"modified":"2017-11-15T18:15:36","modified_gmt":"2017-11-15T15:15:36","slug":"iab-academy-romania-steve-thompson-te-invata-cum-sa-ajungi-de-la-click-la-conversie-attribution-modelling-behavioural-science","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/iab-academy-romania-steve-thompson-te-invata-cum-sa-ajungi-de-la-click-la-conversie-attribution-modelling-behavioural-science","title":{"rendered":"IAB Academy Romania & Steve Thompson te \u00eenva\u021b\u0103 cum s\u0103 ajungi de la click la conversie: attribution modelling & behavioural science"},"content":{"rendered":"
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\"IABPentru c\u0103 e\u0219ti participant GPEC Summit \u0219i implicat \u00een industria de comer\u021b electronic, IAB Academy Rom\u00e2nia are o propunere pentru tine: 2 cursuri care \u00ee\u021bi pot consolida succesul \u00een atragerea, comunicarea \u0219i fidelizarea clien\u021bilor t\u0103i! Este vorba de Attribution modelling ( oare ultimul click este \u00eentr-adev\u0103r cel c\u00e2\u0219tig\u0103tor?) \u0219i Behavioural Science (sau cum s\u0103 influen\u021bezi procesul de decizie \u00een r\u00e2ndul clien\u021bilor). Practic, un bonus despre ce ar trebui s\u0103 \u0219tii ca s\u0103 ajungi de la click la conversie. Participan\u021bii la GPeCSummit beneficiaz\u0103 de un pre\u021b special<\/strong>, a\u0219a c\u0103 cite\u0219te mai departe detaliile despre cele 2 cursuri propuse:<\/div>\n

An introduction to Attribution<\/a><\/strong><\/u>\u00a0– curs dedicat profesioni\u0219tilor din media, marketing \u0219i ecommerce – at\u00e2t din agen\u021bii, c\u00e2t \u0219i de la client – care \u00ee\u0219i propune s\u0103 prezinte ultimele tendin\u021be \u00een m\u0103surarea campaniilor \u0219i a spendingului media. Trainingul este dedicat celor care au experien\u021b\u0103 practic\u0103 \u00een publicitate online \u0219i lucreaz\u0103 consecvent cu analize de audien\u021b\u0103. Prin intermediul acestui seminar se vor transmite informa\u021bii actualizate legate de<\/strong>\u00a0attribution modelling <\/strong>\u0219i se vor transmite insighturi legate de provoc\u0103rile \u0219i tendin\u021bele pe care le \u00eent\u00e2mpin\u0103 brandurile, agency buyers \u0219i ownerii de media.\u00a0Pe scurt, workshopul va prezenta ultimele p\u0103reri despre<\/strong>\u00a0attribution \u0219i exploreaz\u0103 noi modele care merg dincolo de principiul „last click wins”.<\/strong><\/p>\n

An introduction to Behavioural Science<\/strong><\/u><\/a>\u00a0 – Acest curs este dedicat profesioni\u0219tilor cu experien\u021b\u0103 practic\u0103 \u00een\u00a0media, sales, marketing sau ecommerce \u0219i care doresc s\u0103 afle modul \u00een care ultimele principii ale \u0219tiin\u021belor comportamentale pot fi aplicate pentru a influen\u021ba implicarea \u0219i comportamentele de cump\u0103rare\/conversie ale audien\u021bei\/clien\u021bilor.\u00a0<\/strong>Acest curs de o zi este o introducere \u00een lumea fascinant\u0103 a\u00a0behavioural science: ultimele cercet\u0103ri \u00een modul de a lua decizii exemplificate \u00een mod practic cu exemple din digital media, marketing, ecommerce, publicitate \u0219i v\u00e2nz\u0103ri.<\/span>\u00a0<\/strong>Participan\u021bilor le vor fi oferite insighturi despre modul \u00een care \u0219tiin\u021ba comportamental\u0103 le influen\u021beaz\u0103 vie\u021bile personale \u0219i profesionale \u0219i vor experimenta c\u00e2teva tehnici comune pentru a-i ajuta \u00een aplicarea acestor \u0219tiin\u021be \u00een via\u021ba de zi cu zi.<\/p>\n

Cursurile sunt sus\u021binute de\u00a0Steve Thompson<\/a>\u00a0– Trainer & consultant cu peste 20 de ani experien\u021b\u0103 \u00een publicitate online.<\/p>\n

Pre\u021b special pentru participan\u021bii la GPeC Summit!<\/strong><\/p>\n

Mai multe detalii despre cele dou\u0103 cursuri g\u0103si\u021bi pe site-ul\u00a0IAB Academy<\/a>\u00a0\u0219i \u00eenscrieri la\u00a0academy@iab-romania.ro<\/a>. \u00censcrie-te cu num\u0103rul \u0219i seria biletului de acces la GPEC Summit \u0219i beneficiezi de taxa exclusiv\u0103 de \u00eenscriere de 99Eur\/persoan\u0103<\/strong>\u00a0valabil\u0103 p\u00e2n\u0103 pe 16 Noiembrie, exclusiv participan\u021bilor GPEC.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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Pentru c\u0103 e\u0219ti participant GPEC Summit \u0219i implicat \u00een industria de comer\u021b electronic, IAB Academy Rom\u00e2nia are o propunere pentru tine: 2 cursuri care \u00ee\u021bi pot consolida succesul \u00een atragerea, comunicarea \u0219i fidelizarea clien\u021bilor t\u0103i! Este vorba de Attribution modelling ( oare ultimul click este \u00eentr-adev\u0103r cel c\u00e2\u0219tig\u0103tor?) \u0219i Behavioural Science (sau cum s\u0103 influen\u021bezi procesul de decizie \u00een r\u00e2ndul clien\u021bilor). Practic, un bonus despre ce ar trebui s\u0103 \u0219tii ca s\u0103 ajungi de la click la conversie. Participan\u021bii la GPeCSummit beneficiaz\u0103 de un pre\u021b special, a\u0219a c\u0103 cite\u0219te mai departe detaliile despre cele 2 cursuri propuse: An introduction to Attribution\u00a0– curs dedicat profesioni\u0219tilor din media, marketing \u0219i ecommerce – at\u00e2t din agen\u021bii, c\u00e2t \u0219i de la client – care \u00ee\u0219i propune s\u0103 prezinte ultimele tendin\u021be \u00een m\u0103surarea campaniilor \u0219i a spendingului media. Trainingul este dedicat celor care au experien\u021b\u0103 practic\u0103 \u00een publicitate online \u0219i lucreaz\u0103 consecvent cu analize de<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[184,739,100,762,761,434],"class_list":["post-11395","post","type-post","status-publish","format-standard","hentry","category-noutati-si-stiri-gpec","tag-digital-marketing","tag-ecommerce","tag-gpec-summit","tag-iab-romania","tag-steve-thompson","tag-workshopuri"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11395"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11395\/revisions"}],"predecessor-version":[{"id":11510,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11395\/revisions\/11510"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}