{"id":11401,"date":"2017-11-10T12:35:24","date_gmt":"2017-11-10T09:35:24","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11401"},"modified":"2018-01-09T11:51:27","modified_gmt":"2018-01-09T08:51:27","slug":"invata-sa-scrii-descrieri-ale-produselor-care-te-pot-diferentia-de-competitorii-tai-de-la-amy-harrison-la-gpec-summit-2017","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/invata-sa-scrii-descrieri-ale-produselor-care-te-pot-diferentia-de-competitorii-tai-de-la-amy-harrison-la-gpec-summit-2017","title":{"rendered":"\u00cenva\u021b\u0103 s\u0103 scrii descrieri ale produselor care te pot diferen\u021bia de competitorii t\u0103i de la Amy Harrison, la GPeC SUMMIT 2017"},"content":{"rendered":"
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\"AmyAmy Harrison<\/b> este <\/span>fondatorul \u0219i owner-ul Write With Influence<\/b>, una dintre cele mai apreciate resurse online de Content Marketing din \u00eentreaga lume. Practic, Amy \u00eei ajut\u0103 pe de\u021bin\u0103torii de afaceri online cu sfaturi concrete \u0219i testate despre cum s\u0103 scrie cel mai bun con\u021binut de marketing repede \u0219i u\u0219or. Amy este copywriter \u0219i consultant specializat pe Content Marketing, fiind recomandat\u0103 drept cel mai bun specialist \u0219i speaker din domeniu de c\u0103tre personalit\u0103\u021bi precum Bryan Eisenberg, Oli Gardner sau Karl Gilis. Amy a dezvoltat \u0219i un serial de succes \u2013 AmyTV \u2013 despre cum s\u0103 scrii con\u021binut c\u00e2t mai clar, relevant \u0219i persuasiv care s\u0103 te ajute \u00een cre\u0219terea v\u00e2nz\u0103rilor online. <\/span><\/p>\n

Ai ocazia s\u0103 o \u00eent\u00e2lne\u0219ti la <\/span>GPeC SUMMIT<\/b>, pe <\/span>14 Noiembrie, <\/b>c\u0103ci va urca pe scena evenimentului\u00a0pentru un <\/span>keynote de 45 de minute<\/b> intitulat <\/span>\u201cThe Customer Disconnect: How Inside-Out Copy Makes You Invisible\u201d. P<\/span><\/i>e <\/span>15 noiembrie<\/b>\u00a0Amy dezv\u0103luie toate secretele content marketing-ului \u00eentr-un <\/span>workshop practic de 90 de minute<\/b> \u00een cadrul <\/span>GPeC Special Day<\/b>.<\/span><\/p>\n

3 elemente critice pentru a scrie mesaje cu impact\u00a0<\/strong><\/p>\n

Atunci c\u00e2nd scrii un text cu obiectiv de marketing, exist\u0103 3 elemente critice: ce \u0218TII despre produsul t\u0103u, ce SCRII despre produsul t\u0103u \u0219i ce \u00ceN\u021aELEGE clientul despre produsul t\u0103u. Din p\u0103cate, este foarte u\u0219or ca cele 3 p\u0103r\u021bi s\u0103 fie deconectate, iar c\u00e2nd se \u00eent\u00e2mpl\u0103 acest lucru, clien\u021bii nu \u00ee\u0219i dau seama de valoarea real\u0103 a ceea ce ave\u021bi de oferit. Urm\u0103rind prezentarea lui Amy ve\u021bi \u00eenv\u0103\u021ba cum s\u0103 scrie\u021bi descrieri ale produselor care s\u0103 v\u0103 diferen\u021bieze de competitori.<\/span><\/p>\n

Prezentarea pe care Amy o va sus\u021bine este doar unul dintre motivele pentru care vrei s\u0103 fii la cel mai important eveniment de e-commerce al anului. Consult\u0103<\/span> lista cu speakerii interna\u021bionali<\/b><\/a> anun\u021ba\u021bi p\u00e2n\u0103 acum \u0219i descoper\u0103 alte c\u00e2teva zeci de argumente pentru care ar trebui s\u0103 \u00ee\u021bi iei unui bilet de acces la<\/span> GPeC SUMMIT,<\/b><\/a> 14-15 noiembrie 2017. Pre\u021bul este de 149 euro + TVA pentru ambele zile de eveniment \u0219i AST\u0102ZI ESTE ULTIMA ZI DE \u00ceNSCRIERI<\/strong><\/span>. <\/span><\/p>\n

Mai multe informa\u021bii despre programul Conferin\u021bei, zona de Expo \u0219i Gala Premiilor eCommerce, pute\u021bi vizita site-ul: <\/span>http:\/\/www.gpec.ro\/gpec-summit-noiembrie\/<\/span><\/a><\/p>\n

–––––––––––––-<\/span><\/p>\n

GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by FAN Courier<\/a><\/strong><\/p>\n

Sus\u021binut de<\/strong>: Banca Transilvania<\/strong><\/a>, Bright Agency<\/strong><\/a>, <\/strong>Creadiv<\/strong><\/a>, <\/strong>CRITEO<\/strong><\/a>, <\/strong>DPD Rom\u00e2nia<\/strong><\/a>, <\/strong>DWF \u2013 Digital Workforce<\/strong><\/a>, <\/strong>Frisbo<\/a>, GLAMI<\/a>, Mastercard<\/a>, Mediapost Hit Mail<\/a>, New Black<\/a>, NewsMAN<\/a>, PayU<\/a>, QeOPS<\/a>, RTB House<\/a>, TargetWeb<\/a>, VTEX<\/a><\/strong><\/p>\n

Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n

Brought to you by: <\/strong>Orange<\/strong><\/a><\/p>\n

Recommended Payment Processor Partner<\/strong>: mobilPay<\/strong><\/a><\/p>\n

Official Radio<\/strong>: Kiss FM<\/strong><\/a><\/p>\n

Apa Oficial\u0103 GPeC: <\/strong>Aqua Carpatica<\/strong><\/a><\/p>\n

Limousine Service<\/strong>: CityLimo<\/strong><\/a><\/p>\n

Parteneri media principali<\/strong>: Wall-Street<\/strong><\/a> & ecomTEAM<\/strong><\/a><\/p>\n

M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n

Bloggeri oficiali: <\/strong>Adrian Gabriel Orbai<\/a>, Alin Vlad<\/a>, Andra Zaharia<\/a>, Aura\u0219 Mihai Geamba\u0219u<\/a>, Carmen Albi\u0219teanu<\/a>, Corina-Maria Scheianu<\/a>, Cristian China Birta<\/a>, Cristian Iosub<\/a>, Cristina Chipurici<\/a>, Elena C\u00eer\u00eec<\/a>, Fulvia Meirosu<\/a>, George Hari Popescu<\/a>, Ionu\u021b Bunescu<\/a>, Lavinia Biberi<\/a>, Marius Ovidiu C\u0103lug\u0103ru<\/a>, M\u0103d\u0103lin Blidaru<\/a>, Olivian Breda<\/a>, Sabina Cornovac<\/a>, Lumini\u021ba Balaban<\/a>, StilMasculin<\/a>, Robert Katai<\/a><\/p>\n

Parteneri media<\/strong>: AdHugger<\/a>, AGORA<\/a>, ANIS<\/a>, Business Days<\/a>, Business Woman<\/a>, Cariere<\/a>, Comunicate de Afaceri<\/a>, Comunicate de Presa<\/a>, ECOMJOBS<\/a>, HowToWeb<\/a>, HRB Trends<\/a>, IAB Romania<\/a>, IQads<\/a>, Institutul de Marketing<\/a>, Jurnalul de Afaceri<\/a>, Lumea SEO PPC<\/a>, Magazinul Progresiv<\/a>, Manager.ro<\/a>, MarketingFocus<\/a>, NewEditionNews<\/a>, Romania Pozitiva<\/a>, Shopmania BIZ<\/a>, Softlead<\/a>, SMARK<\/a>, Startups.ro<\/a>, TechCafe<\/a>, TechHub<\/a>, Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div><\/div><\/div>

Amy Harrison este fondatorul \u0219i owner-ul Write With Influence, una dintre cele mai apreciate resurse online de Content Marketing din \u00eentreaga lume. Practic, Amy \u00eei ajut\u0103 pe de\u021bin\u0103torii de afaceri online cu sfaturi concrete \u0219i testate despre cum s\u0103 scrie cel mai bun con\u021binut de marketing repede \u0219i u\u0219or. Amy este copywriter \u0219i consultant specializat pe Content Marketing, fiind recomandat\u0103 drept cel mai bun specialist \u0219i speaker din domeniu de c\u0103tre personalit\u0103\u021bi precum Bryan Eisenberg, Oli Gardner sau Karl Gilis. Amy a dezvoltat \u0219i un serial de succes \u2013 AmyTV \u2013 despre cum s\u0103 scrii con\u021binut c\u00e2t mai clar, relevant \u0219i persuasiv care s\u0103 te ajute \u00een cre\u0219terea v\u00e2nz\u0103rilor online. Ai ocazia s\u0103 o \u00eent\u00e2lne\u0219ti la GPeC SUMMIT, pe 14 Noiembrie, c\u0103ci va urca pe scena evenimentului\u00a0pentru un keynote de 45 de minute intitulat \u201cThe Customer Disconnect: How Inside-Out Copy Makes You Invisible\u201d. Pe 15 noiembrie\u00a0Amy dezv\u0103luie toate secretele content<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724],"tags":[685,725,196,184,100],"class_list":["post-11401","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","tag-agenda-gpec-summit","tag-amy-harrison","tag-content-marketing","tag-digital-marketing","tag-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11401"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11401\/revisions"}],"predecessor-version":[{"id":11959,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11401\/revisions\/11959"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}