{"id":11408,"date":"2017-11-10T19:58:53","date_gmt":"2017-11-10T16:58:53","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11408"},"modified":"2018-01-09T11:50:55","modified_gmt":"2018-01-09T08:50:55","slug":"machine-learning-ajuta-business-urile-e-commerce-sa-fie-mai-competitive-interviu-cu-erkan-soy-managing-director-cee-criteo-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/machine-learning-ajuta-business-urile-e-commerce-sa-fie-mai-competitive-interviu-cu-erkan-soy-managing-director-cee-criteo-video","title":{"rendered":"Machine learning ajut\u0103 business-urile e-commerce s\u0103 fie mai competitive &#8211; Interviu cu Erkan Soy, Managing Director CEE Criteo | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/machine-learning-ajuta-business-urile-e-commerce-sa-fie-mai-competitive-interviu-cu-erkan-soy-managing-director-cee-criteo-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b>Erkan Soy, Managing Director Central and Eastern Europe Criteo, a fost al\u0103turi de noi la edi\u021bia din mai a GPeC SUMMIT \u0219i ne-a oferit detalii despre beneficiile pe care clien\u021bii Criteo le au, av\u00e2nd \u00een vedere c\u0103 platforma a devenit Prefered Facebook Partner de c\u00e2\u021biva ani buni. Interviul complet, realizat de Gabriela Bejan, reporterul nostru oficial, poate fi vizionat mai jos. <\/b><\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/i2EQDvptxVg?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><b>C\u00e2teva idei pe scurt:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rom\u00e2nia este o \u021bar\u0103 \u00een care zona de digital marketing se arat\u0103 promi\u021b\u0103toare: avem 11 milioane de utilizatori de Internet, \u00eens\u0103 din p\u0103cate doar 18% dintre ace\u0219tia au f\u0103cut cump\u0103r\u0103turi online<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Platformele care au cel mai mult de beneficiat \u00een urma folosirii tehnologiei Criteo sunt site-urile web tranzac\u021bionale; algoritmul din spatele Criteo are nevoie de tranzac\u021bii pentru a func\u021biona optim, pentru a \u00eenv\u0103\u021ba cum s\u0103 optimizeze aceste tranzac\u021bii, dar \u0219i de o varietate larg\u0103 de produse din care software-ul s\u0103 aleag\u0103 recomand\u0103ri c\u00e2t mai apropiate de preferin\u021bele utilizatorilor<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te abordarea desktop vs. mobile, software-ul Criteo se bazeaz\u0103 pe potrivirea perfect\u0103:<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201eMobile este un trend global; am \u00een\u021beles acest trend \u00eenc\u0103 de la \u00eenceput \u0219i ne-am construit produsul astfel \u00eenc\u00e2t s\u0103 acomodeze abordarea cross-device. Clien\u021bii no\u0219tri ne furnizeaz\u0103 hashed emails &#8211; fiecare client contribuie la o baz\u0103 mare de date \u0219i astfel are mai multe beneficii dec\u00e2t contribu\u021bii.\u201d<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prefered Facebook Partner &#8211; ce \u00eenseamn\u0103 acest lucru pentru clien\u021bii Criteo? Cei care folosesc software-ul Criteo pot de acum beneficia de reach-ul enorm pe care Facebook \u00eel are &#8211; toate ad-urile vor fi afi\u0219ate \u0219i pe Facebook cu ajutorul unui algoritm de recomand\u0103ri, f\u0103r\u0103 costuri suplimentare<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Una dintre caracteristicile care fac ca platforma Criteo s\u0103 fie una competitiv\u0103 este algoritmul complex de machine learning, creat special pentru pia\u021ba de ecommerce<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ca planuri de viitor \u00een Rom\u00e2nia, Criteo urm\u0103re\u0219te s\u0103 \u00ee\u0219i ajute clien\u021bii actuali s\u0103 v\u00e2nd\u0103 mai mult, s\u0103 atrag\u0103 noi clien\u021bi \u0219i s\u0103 devin\u0103 lider de pia\u021b\u0103<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/machine-learning-ajuta-business-urile-e-commerce-sa-fie-mai-competitive-interviu-cu-erkan-soy-managing-director-cee-criteo-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Erkan Soy, Managing Director Central and Eastern Europe Criteo, a fost al\u0103turi de noi la edi\u021bia din mai a GPeC SUMMIT \u0219i ne-a oferit detalii despre beneficiile pe care clien\u021bii Criteo le au, av\u00e2nd \u00een vedere c\u0103 platforma a devenit Prefered Facebook Partner de c\u00e2\u021biva ani buni. Interviul complet, realizat de Gabriela Bejan, reporterul nostru oficial, poate fi vizionat mai jos. C\u00e2teva idei pe scurt: Rom\u00e2nia este o \u021bar\u0103 \u00een care zona de digital marketing se arat\u0103 promi\u021b\u0103toare: avem 11 milioane de utilizatori de Internet, \u00eens\u0103 din p\u0103cate doar 18% dintre ace\u0219tia au f\u0103cut cump\u0103r\u0103turi online &nbsp; Platformele care au cel mai mult de beneficiat \u00een urma folosirii tehnologiei Criteo sunt site-urile web tranzac\u021bionale; algoritmul din spatele Criteo are nevoie de tranzac\u021bii pentru a func\u021biona optim, pentru a \u00eenv\u0103\u021ba cum s\u0103 optimizeze aceste tranzac\u021bii, dar \u0219i de o varietate larg\u0103 de produse din care software-ul s\u0103 aleag\u0103 recomand\u0103ri c\u00e2t mai<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[685,765,100],"class_list":["post-11408","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-agenda-gpec-summit","tag-criteo","tag-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11408"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11408\/revisions"}],"predecessor-version":[{"id":11957,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11408\/revisions\/11957"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}