{"id":11412,"date":"2017-11-14T19:47:33","date_gmt":"2017-11-14T16:47:33","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11412"},"modified":"2018-01-09T11:49:31","modified_gmt":"2018-01-09T08:49:31","slug":"gpec-summit-noiembrie-2017-sinteza-ziua-1","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-summit-noiembrie-2017-sinteza-ziua-1","title":{"rendered":"GPeC SUMMIT 14-15 noiembrie 2017 > Sinteza primei zile"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-noiembrie-2017-sinteza-ziua-1\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Prima zi a celui mai important eveniment de e-commerce din Europa Central\u0103 \u0219i de Est a fost dedicat\u0103 keynote-urilor, panel-urilor \u0219i prezent\u0103rilor practice. <a href=\"http:\/\/www.gpec.ro\/agenda-gpec-summit-noiembrie\/\" target=\"_blank\" rel=\"noopener\"><strong>Vezi agenda complet\u0103 de la GPeC SUMMIT 14-15 noiembrie 2017.<\/strong><\/a><\/p>\n<p>Iat\u0103 cele mai importante idei, declara\u021bii, sfaturi \u0219i dezv\u0103luiri \u00een premier\u0103 din 14 noiembrie 2017.<!--more--><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>GPEC RED \u2013 REGIONAL EXPANSION DEBATE<\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Florinel-Chis-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11471\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Florinel-Chis-GPeC-SUMMIT-nov2017-300x173.jpg\" alt=\"\" width=\"300\" height=\"173\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Florinel-Chis-GPeC-SUMMIT-nov2017-300x173.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Florinel-Chis-GPeC-SUMMIT-nov2017-768x443.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Florinel-Chis-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>&#x25b6;\ufe0e <strong>Florinel Chi\u0219 (Director Executiv ARMO &#8211; Asociatia Romana a Magazinelor Online )<\/strong><\/p>\n<ul>\n<li>Putem dubla comer\u021bul online \u00een Rom\u00e2nia p\u00e2n\u0103 \u00een 2020, dar este necesar\u0103 cre\u0219terea infrastructurii digitale<\/li>\n<li><a href=\"http:\/\/ecomnews.ro\/2017\/10\/31\/analiza-pwc-romania-are-un-potential-foarte-mare-de-dezvoltare-in-sectorul-it-insa-se-claseaza-pe-ultimul-loc-in-ue-la-gradul-de-digitalizare\/\" target=\"_blank\" rel=\"noopener\">Analiz\u0103 PwC<\/a>:<\/li>\n<li>Investi\u021bii \u00een infrastructur\u0103 inteligent\u0103 care s\u0103 permit\u0103 construirea ecosistemului de servicii digitale;\n<ul>\n<li>Actualizarea legisla\u021biei privind comer\u021bul electronic<\/li>\n<li>Lansarea unui certificat de tip Trustmark<\/li>\n<li>Definirea unei strategii pentru digitalizarea industriei;<\/li>\n<li>\u00cencurajarea \u0219i sus\u021binerea IMM-urilor cu v\u00e2nz\u0103ri online \u015fi a comer\u021bului digital transfrontalier;<\/li>\n<li>Cre\u0219terea num\u0103rului de servicii \u015fi solu\u021bii e-Gov \u015fi promovarea acestora \u00eentr-un mod eficient.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Zolta\u0301n-Ormos-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11482\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Zolta\u0301n-Ormos-GPeC-SUMMIT-nov2017-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Zolta\u0301n-Ormos-GPeC-SUMMIT-nov2017-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Zolta\u0301n-Ormos-GPeC-SUMMIT-nov2017-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Zolta\u0301n-Ormos-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>&#x25b6;\ufe0e Zolt\u00e1n Ormos (Pre\u0219edinte Ecommerce Hungary)<\/strong><\/p>\n<ul>\n<li>Black Friday devine un fenomen tot mai important, dar alte magazine s-au cam plictisit de acelea\u0219i metode de marketing<\/li>\n<li>Plata ramburs \u00eencepe s\u0103 scad\u0103 \u00een preferin\u021be de plat\u0103<\/li>\n<li>Magazinele fizice \u00eencep s\u0103 intre online<\/li>\n<li>Top 5 magazine:<br \/>\n1. eDigital (electronice)<br \/>\n2. eMAG<br \/>\n3. mall.hu (general)<br \/>\n4. Libri (c\u0103r\u021bi)<br \/>\n5. Media Markt (electronice)<\/li>\n<li>Compari.ro este unul dintre cele mai folosite site-uri de comparare de pre\u021buri<\/li>\n<li>Companiile maghiare se extind transfrontalier \u00eentr-o \u021bar\u0103 \u00een general (max. dou\u0103)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Simona-Kijonkova\u0301-GPeC-SUMMIT-nov2017-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11479\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Simona-Kijonkova\u0301-GPeC-SUMMIT-nov2017-1-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Simona-Kijonkova\u0301-GPeC-SUMMIT-nov2017-1-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Simona-Kijonkova\u0301-GPeC-SUMMIT-nov2017-1-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Simona-Kijonkova\u0301-GPeC-SUMMIT-nov2017-1.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>&#x25b6;\ufe0e Simona Kijonkov\u00e1 (Founder Packeta Group Cehia &#8211; Coletaria.ro)<\/strong><\/p>\n<ul>\n<li>\u00cen Cehia, sunt 36.200 magazine online (\u021bara este pe locul 5 \u00een Europa, Rom\u00e2nia pe 9); penetrarea Internetului este de 96%; cifra de afaceri 3,9 mld. euro; e-commerce-ul reprezint\u0103 9% din retail<\/li>\n<li>Magazine de top din Cehia: alza.cz, aliexpress.com, aukro.cz, mall.cz, czc.cz, notino.cz<\/li>\n<li>Categorii cu cea mai mare cre\u0219tere: alimentare, fashion, farmaceutice, cas\u0103 \u0219i gr\u0103din\u0103<\/li>\n<li>Metode de plat\u0103: 35% plata ramburs; 32% transfer bancar; 26% cash la punct de livrare; 7% plata online<\/li>\n<li>Cifra de afaceri de Black Friday: Cehia &gt; 637 mil. lei; Rom\u00e2nia &gt; 545 mil. lei.<\/li>\n<li>Frecven\u021ba cump\u0103r\u0103rii: 96% cump\u0103r\u0103tori frecven\u021bi; 65% la 3 luni; 27% o dat\u0103 pe lun\u0103; 4% o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Justyna-Skorupska-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11474\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Justyna-Skorupska-GPeC-SUMMIT-nov2017-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Justyna-Skorupska-GPeC-SUMMIT-nov2017-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Justyna-Skorupska-GPeC-SUMMIT-nov2017-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Justyna-Skorupska-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>&#x25b6;\ufe0e Justyna Skorupska (E-Commerce Poland \u2013 Chamber of Digital Economy)<\/strong><\/p>\n<ul>\n<li>Rata medie de cre\u0219tere \u00een e-commerce \u00een Europa (2016): 15% (Polonia: 25%); cota de pia\u021b\u0103 din retail a e-commerce-ului: 7,7%<\/li>\n<li>54% dintre polonezii care folosesc Internetul cump\u0103r\u0103 online<\/li>\n<li>Sfat: pentru a ajunge pe pia\u021ba polonez\u0103 cu produse \u0219i brand-uri rom\u00e2ne\u0219ti specifice, mai \u00eent\u00e2i traduce\u021bi site-ul \u0219i pune\u021bi-l pe un domeniu .pl<\/li>\n<li>Cele mai cump\u0103rate produse: haine \u0219i accesorii, \u00eenc\u0103l\u021b\u0103minte, c\u0103r\u021bi+CD-uri+filme, bilete la cinema \u0219i teatru, electronice \u0219i electrocasnice, smartphone-uri+tablete<\/li>\n<li>Sunt 2.200 puncte click&amp;collect \u00een Polonia (+1.000 vor fi instalate \u00een viitor)<\/li>\n<li>Cea mai popular\u0103 metod\u0103 de plat\u0103: pay-by-link<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Jorij-Abraham-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11473\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Jorij-Abraham-GPeC-SUMMIT-nov2017-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Jorij-Abraham-GPeC-SUMMIT-nov2017-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Jorij-Abraham-GPeC-SUMMIT-nov2017-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Jorij-Abraham-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>&#x25b6;\ufe0e Jorij Abraham (Managing Director E-Commerce Foundation)<\/strong><\/p>\n<ul>\n<li>Comer\u021bul B2C a crescut la 523 mld. euro\u00een 2016 \u00een Europa; prognoza pentru 2017 este de 593 mld.<\/li>\n<li>Europa de Nord \u0219i de Est cresc cel mai mult<\/li>\n<li>China va fi cea mai mare pia\u021b\u0103 de e-commerce \u00een 2017<\/li>\n<li>Avansuri tehnologice: c\u0103utare prin voce, realitate augmentat\u0103, realitate virtual\u0103<\/li>\n<li>Pentru prima dat\u0103, datele le permit companiilor mari s\u0103 ofere servicii mai bune, de la 1 la 1<\/li>\n<li>Online-ul are dinamici financiare foarte diferite de cele offline<\/li>\n<li>Noul peisaj al retail-ului mondial cere modele de business noi<\/li>\n<li>Cazul Opposuits.com &#8211; costume ciudate, colorate, nebune\u0219ti (60 de modele v\u00e2ndute \u00een 50 de \u021b\u0103ri)<\/li>\n<li>Cazul Amsterdamduckstore.com<\/li>\n<li>Alte cazuri: Riksja Travel, Story, Eataly, Grapedistrict, Bloomon, College Style, Mr. Paprika<\/li>\n<\/ul>\n<hr \/>\n<h3><\/h3>\n<h3>DIALOG DESCHIS CU IULIAN STANCIU (CEO EMAG)<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Iulian-Stanciu-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11472\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Iulian-Stanciu-GPeC-SUMMIT-nov2017-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Iulian-Stanciu-GPeC-SUMMIT-nov2017-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Iulian-Stanciu-GPeC-SUMMIT-nov2017-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Iulian-Stanciu-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>De anul urm\u0103tor, vrem s\u0103 ne asum\u0103m termenul de livrare. Vom lucra cu partenerii no\u0219tri s\u0103 realiz\u0103m acest lucru.<\/li>\n<li>Sunt magazine care folosesc marketplace-ul ca baz\u0103 de lansare, magazine noi; acest lucru d\u0103 \u00eencredere \u00een pia\u021b\u0103.<\/li>\n<li>Cred c\u0103 sunt cam 7.000 de magazine online; cre\u0219te num\u0103rul cu vreo 500 pe lun\u0103.<\/li>\n<li>Indiferent de stadiul de dezvoltare, marketplace-ul \u00ee\u021bi aduce tranzac\u021bii.<\/li>\n<li>50% din vizitele noastre au cel pu\u021bin un search.<\/li>\n<li>Construim mecanisme de browsing intern pentru c\u0103utare de profunzime.<\/li>\n<li>Nu cred c\u0103 intr\u0103 Amazon pe o pia\u021b\u0103 mai mic\u0103 de 5 mld. euro.<\/li>\n<li>Traficul mobil e la 70%; conversille mobile sunt la 50%, conversiile din aplica\u021bii sunt mai mari dec\u00e2t cele din desktop.<\/li>\n<li>Ne a\u0219tept\u0103m la cre\u0219terea comenzii medii<\/li>\n<li>Anul acesta, am pus online produse care nu s-au v\u00e2ndut prea mult online: ma\u0219ini, ceasuri scumpe, vacan\u021be, vouchere la TAROM , carduri de credit cu dob\u00e2nd\u0103 &#8222;negativ\u0103&#8221; (prime\u0219ti bani), abonamente la servicii medicale.<\/li>\n<li>Nu vom introducea prea cur\u00e2nd v\u00e2nzarea de case \u0219i apartamente<\/li>\n<li>Bitcoin-ul nu este folosit prea mult \u00een tranzac\u021bii, ci pentru economii\/pariere, deci nu-l vom introduce prea cur\u00e2nd; vrem s\u0103 cre\u0219tem \u00eencrederea \u00een plata cu cardul.<\/li>\n<li>Livrarea trebuie s\u0103 fie predictibil\u0103, rapid\u0103 \u0219i returul s\u0103 fie u\u0219or.<\/li>\n<li>Plata s\u0103 fie simpl\u0103, sigur\u0103 \u0219i transferul banilor \u00een caz de retur s\u0103 fie rapid.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Condi\u021bii de \u00eendeplinit pentru a face clientul fericit:<\/strong><\/p>\n<p>1. Produsul s\u0103 fie \u00een stoc;<br \/>\n2. S\u0103 fie simplu s\u0103 g\u0103seasc\u0103\/s\u0103 cumpere produsul: plata, check-out-ul s\u0103 fie simple;<br \/>\n3. Pre\u021bul s\u0103 fie bun la momentul vizitei clientului;<br \/>\n4. Servicii bune: livrare predictibil\u0103, comunicare, retur u\u0219or.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u00cencrederea este foarte important\u0103 c\u00e2nd faci business la distan\u021b\u0103: responsabilitate, respect, s\u0103 pl\u0103tim c\u00e2nd gre\u0219im.<\/li>\n<\/ul>\n<hr \/>\n<h3><\/h3>\n<h3>BITCOIN: AURUL DIGITAL\u00a0\u2013 ANTONIO \u00c9RAM (CEO &amp; FOUNDER NETOPIA MOBILPAY)<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Antonio-Eram-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11484\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Antonio-Eram-GPeC-SUMMIT-nov2017-300x185.jpg\" alt=\"\" width=\"300\" height=\"185\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Antonio-Eram-GPeC-SUMMIT-nov2017-300x185.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Antonio-Eram-GPeC-SUMMIT-nov2017-768x474.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Antonio-Eram-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Proces\u0103m 1 mil. euro pe lun\u0103 \u00een bitcoin, iar cre\u0219terea este constant\u0103<\/li>\n<li>Este o revolu\u021bie: bani priva\u021bi, administra\u021bi privat<\/li>\n<li>Blockchain este ceea ce a fost Web-ul \u00een 1996<\/li>\n<li>Va schimba o suit\u0103 de servicii, industrii, \u00een cel mult 10 ani<\/li>\n<li>Nu exist\u0103 fraud\u0103 sau chargeback, este rapid \u0219i sigur<\/li>\n<li>Nu mai vorbim acum de un joc volatil mare, ci de atacuri speculative<\/li>\n<li>Minatul a devenit foarte complicat, dar sugerez s\u0103 cump\u0103ra\u021bi m\u0103car de 100 de lei \u0219i s\u0103 vede\u021bi c\u00e2t c\u00e2\u0219tiga\u021bi peste 3 luni<\/li>\n<\/ul>\n<hr \/>\n<h3><\/h3>\n<h3>MARIUS COSTIN (COUNTRY MANAGER PAYU ROM\u00c2NIA) \u2013 BILETUL T\u0102U C\u0102TRE ORIUNDE<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Marius-Costin-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11475\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Marius-Costin-GPeC-SUMMIT-nov2017-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Marius-Costin-GPeC-SUMMIT-nov2017-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Marius-Costin-GPeC-SUMMIT-nov2017-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Marius-Costin-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Dac\u0103 ne uit\u0103m la datele istorice, de 2.000 de ani nu am mai cucerit nimic important. De la Burebista \u00eencoace nu am cucerit nimic\u2026 p\u00e2n\u0103 la Bitdefender . \u0218i-au stabilit un target \u0219i \u00eencearc\u0103 mereu s\u0103-l ating\u0103.<\/li>\n<li>Discut\u00e2nd cu comercian\u021bii, am \u00een\u021beles c\u0103 extinderea cross-birder nu e at\u00e2t de facil\u0103 la o prim\u0103 vedere \u0219i c\u0103 exist\u0103 bariere:<br \/>\n&#8211; logistic\u0103<br \/>\n&#8211; taxe<br \/>\n&#8211; pl\u0103\u021bi.<\/li>\n<li>Amazon a ap\u0103rut \u00een 1994 \u0219i de-abia \u00een 1997 au avut 1 mil. de cump\u0103r\u0103tori. Ei cum trimiteau marfa \u00een 1995? Rom\u00e2nia nu era membr\u0103 UE \u0219i unii rom\u00e2ni g\u0103seau metode ingenioase de a cump\u0103ra de pe Amazon \u0219i Amazon le livra!<\/li>\n<li>Concluzia este c\u0103, dac\u0103 ne schimb\u0103m pu\u021bin mentalitatea, vom g\u0103si un r\u0103spuns la orice problem\u0103.<\/li>\n<li>Exist\u0103 foarte multe metode de plat\u0103 \u0219i, la fel, sunt foarte multe obiceiuri de cump\u0103rare. Aici, rolul nostru de proces\u0103tor de pl\u0103\u021bi este s\u0103 facem lucrurile astea simple pentru comercian\u021bi.<\/li>\n<\/ul>\n<hr \/>\n<h2><\/h2>\n<h3>KEYNOTE \u201cDATA-DRIVEN DESIGN (3D)\u201d \u2013 OLI GARDNER (CO-FOUNDER UNBOUNCE)<strong><br \/>\n<\/strong><\/h3>\n<ul>\n<li><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Oli-Gardner-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11477\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Oli-Gardner-GPeC-SUMMIT-nov2017-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Oli-Gardner-GPeC-SUMMIT-nov2017-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Oli-Gardner-GPeC-SUMMIT-nov2017-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Oli-Gardner-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/strong>Datele sunt peste tot \u00een jurul nostru, ceea ce este at\u00e2t un lucru bun \u0219i r\u0103u. Bun pentru c\u0103 avem nevoie de ele. R\u0103u pentru c\u0103 sunt prea multe lucruri care trebuie aflate \u0219i nu \u0219tim exact de unde \u0219i cum \u00eencepem s\u0103 utiliz\u0103 datele. Acesta este unul dintre motivele pentru care echipele de marketing sunt \u00een prezent disfunc\u021bionale, dar nu trebuie s\u0103 fie a\u0219a.<\/li>\n<li>Folosi\u021bi design-ul bazat pe date (3D). Este cadrul bazat pe dovezi palpabile al lui Oli Gardner, care ofer\u0103 echipelor de marketing (comercian\u021bilor, designerilor \u0219i copywriter-ilor) accesul accelerat la datele de care au nevoie cu adev\u0103rat, al\u0103turi de un proces de \u00een\u021belegere a modului de utilizare a acestor date, pentru a face schimb\u0103ri informate \u00een experien\u021bele de marketing digital pe care le crea\u021bi \u00een prezent.<\/li>\n<li>81% dintre designeri \u00eencep munca \u00eenainte s\u0103 primeasc\u0103 instruc\u021biunile.<\/li>\n<li>Autorii de texte nu \u00een\u021beleg c\u0103 motoarele de c\u0103utare v\u0103d lucrurile diferit de cum le v\u0103d oamenii.<\/li>\n<li>98% dintre marketeri se simt obliga\u021bi s\u0103 dea feedback despre design designerilor (\u0219i 87% dintre ei cred c\u0103 sunt califica\u021bi pentru asta)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Data-driven design process:<\/strong><br \/>\n1. <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1opRkOyJENa1KLqEZRwNcwIWSjmoFZHF7VKXoVXCWcUU\/\" target=\"_blank\" rel=\"noopener\">Verifica\u021bi manualul 3D<\/a><br \/>\n2. Observa\u021bii \u0219i micrometrics<br \/>\n3. <a href=\"https:\/\/oli.unbounce.com\/gpec-2017\/clkn\/https\/drive.google.com\/file\/d\/1Zy8mHtEPyw0l0yPLBTwgkmPvsS3lIYdH\/\" target=\"_blank\" rel=\"noopener\">Schi\u021be de design pe echipe.<\/a> Ia observa\u021biile, ipotezele \u0219i ideile acumulate din experien\u021ba utilizatorului \u0219i f\u0103 schi\u021be de tip \u00eenainte\/dup\u0103 pentru a rezolva fiecare problem\u0103.<br \/>\n4. Testeaz\u0103 \u0219i m\u0103soar\u0103 micrometrics. Ar trebui derulat un test A\/B.<\/p>\n<hr \/>\n<h3><\/h3>\n<h3>ALEXANDRU VOLOCARU (ONLINE MARKETING EXPERT\u00a0ORANGE ROMANIA)\u00a0\u2013 CUM S\u0102 DERULEZI CAMPANII DE MARKETING \u00ceN E-COMMERCE \u00ceN SISTEM SAAS<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Alex-Volocaru-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11469\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Alex-Volocaru-GPeC-SUMMIT-nov2017-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Alex-Volocaru-GPeC-SUMMIT-nov2017-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Alex-Volocaru-GPeC-SUMMIT-nov2017-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Alex-Volocaru-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Cele mai multe servicii de analiz\u0103 a datelor de trafic utilizate de firmele de comer\u021b electronic (chiar \u0219i Google Analytics) se bazeaz\u0103 pe <strong>cookie-uri<\/strong> pentru a identifica utilizatorii.<\/li>\n<li>Cele mai multe servicii de analiz\u0103 pentru ac\u021biunile de performan\u021b\u0103 se bazeaz\u0103 pe un nume de utilizator sau un e-mail, astfel \u00eenc\u00e2t un utilizator este acela\u0219i indiferent c\u00e2nd acceseaz\u0103 o aplica\u021bie, un site web sau utilizeaz\u0103 e-mail-ul s\u0103u.<\/li>\n<li>Focusul nostru s-a schimbat de la &#8222;Cump\u0103ra\u021bi acum&#8221; la <strong>&#8222;Activeaz\u0103 clientul &#8211; P\u0103streaz\u0103-l &#8211; Achizi\u021bie &#8211; Venit &#8211; Referrer&#8221;<\/strong>.<\/li>\n<li>Momentul &#8222;Cump\u0103r\u0103 acum&#8221; este principalul avantaj pe care comer\u021bul electronic \u00eel are asupra SaaS (Software As a Service).<\/li>\n<li>\u00cen SaaS, primul angajament nu \u00eencepe niciodat\u0103 cu o plat\u0103. Utiliz\u0103m algoritmi avansa\u021bi pe datele noastre pentru a expune modelele de comportament care determin\u0103 implicarea utilizatorilor \u00een fiecare etap\u0103 a ciclului de via\u021b\u0103, de la prima vizit\u0103 la venitul recurente.<\/li>\n<li><strong>Nu uita!<\/strong> Ofer\u0103-le o experien\u021b\u0103 extraordinar\u0103 utilizatorilor \u0219i conversia va veni.<\/li>\n<\/ul>\n<hr \/>\n<h3><\/h3>\n<h3>INOVA\u021aII \u00ceN SEGMENTAREA PUBLICULUI \u00ceN RERTARGETING \u2013 VLADIMIR HOUBA (REGIONAL COMMERCIAL DIRECTOR RTB HOUSE)<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/VLADIMIR-HOUBA-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11481\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/VLADIMIR-HOUBA-GPeC-SUMMIT-nov2017-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/VLADIMIR-HOUBA-GPeC-SUMMIT-nov2017-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/VLADIMIR-HOUBA-GPeC-SUMMIT-nov2017-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/VLADIMIR-HOUBA-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Segmentarea bazat\u0103 pe valoare: produsele cele mai v\u00e2ndute, preferin\u021bele de brand, cross-selling.\n<ul>\n<li>Sugestii de segmentare pe valoare: pachete turistice, anun\u021buri de mic\u0103 publicitate.<\/li>\n<li>\u00cen retargetare, este important pentru noi s\u0103 lucr\u0103m mult timp cu aceia\u0219i clien\u021bi.<\/li>\n<\/ul>\n<\/li>\n<li>Segmentarea bazat\u0103 pe timp: campanii bazate pe activitatea utilizatorilor, campanii de brand awareness, campanii sezoniere.\n<ul>\n<li>Merge\u021bi un pic mai departe \u00een analiza datelor, nu r\u0103m\u00e2ne\u021bi la suprafa\u021b\u0103!<\/li>\n<li>Nu face\u021bi prea multe segment\u0103ri (micro-segment\u0103ri), pentru c\u0103 efectele ar putea fi adverse.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<h3><\/h3>\n<h3>KEYNOTE \u201c7 E-COMMERCE HACKS THAT\u2019LL DOUBLE YOUR CONVERSION RATE\u201d \u2013 NEIL PATEL (CO-FOUNDER CRAZY EGG, HELLO BAR, KISSMETRICS)<strong><br \/>\n<\/strong><\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Neil-Patel-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11476\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Neil-Patel-GPeC-SUMMIT-nov2017-300x183.jpg\" alt=\"\" width=\"300\" height=\"183\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Neil-Patel-GPeC-SUMMIT-nov2017-300x183.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Neil-Patel-GPeC-SUMMIT-nov2017-768x468.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Neil-Patel-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>1. Banii sunt la oamenii care spun nu<br \/>\n2. Trimite chestionare listei tale de e-mail-uri<br \/>\n3. Fii personal \u00een textele tale<br \/>\n4. F\u0103 s\u0103 fie mai u\u0219or pentru oameni s\u0103 cumpere (exclusivitate)<br \/>\n5. Acord\u0103 aten\u021bi titlurilor tale<br \/>\n6. Optimizeaz\u0103 paginile de check-out<br \/>\n7. Cere-le clien\u021bilor s\u0103 te ajute la promovare<\/p>\n<ul>\n<li>Optimizarea conversiilor este ca atunci c\u00e2nd ie\u0219i la \u00eent\u00e2lnire.<\/li>\n<li>Nu le cere\u021bi clien\u021bilor imediat s\u0103 cumpere, ci &#8222;\u00eenc\u0103lzi\u021bi-i&#8221;.<\/li>\n<li>Un simplu chestionar a crescut conversiile cu aprox. 40% la o http:\/\/www.nutritionsecrets.com\/. Reguli pentru chestionare:\n<ul>\n<li>\u00cencepe\u021bi cu 5 \u00eentreb\u0103ri<\/li>\n<li>Folosi\u021bi imagini pe c\u00e2t posibil<\/li>\n<li>Limita\u021bi r\u0103spunsurile la 4 variante per \u00eentrebare<br \/>\nInclude\u021bi o bar\u0103 de progres<br \/>\nAminti\u021bi de produs la final, dar trebuie s\u0103 fie cel mai relevant pentru persoana care a completat chestionarul<\/li>\n<\/ul>\n<\/li>\n<li>Fi\u021bi c\u00e2t mai personali \u00een comunicare, apropia\u021bi de vizitatori. Elemente de localizare:\n<ul>\n<li>Include\u021bi numele ora\u0219ului \u00een text.<\/li>\n<li>Folose\u0219te testimoniale de la persoane din acela\u0219i ora\u0219.<br \/>\nInclude elemente locale \u00een pagin\u0103, de ex. starea vremii din acel ora\u0219.<br \/>\nInclude numele ora\u0219ului \u00een titlu.<\/li>\n<\/ul>\n<\/li>\n<li>\u00cencearc\u0103 s\u0103 treze\u0219ti curiozitatea.<\/li>\n<li>Folose\u0219te landing-page-uri simple \u0219i optimizate pentru mobil.<\/li>\n<\/ul>\n<hr \/>\n<h3><\/h3>\n<h3>STAGE ON FIRE: E-COMMERCE ON WHEELS<\/h3>\n<ul>\n<li><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Stage-on-fire-curierat-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11485\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Stage-on-fire-curierat-GPeC-SUMMIT-nov2017-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Stage-on-fire-curierat-GPeC-SUMMIT-nov2017-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Stage-on-fire-curierat-GPeC-SUMMIT-nov2017-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Stage-on-fire-curierat-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"https:\/\/www.linkedin.com\/in\/bogdancolceriu\" target=\"_blank\" rel=\"noopener\">Bogdan Colceriu<\/a><\/strong>\u00a0(<span lang=\"EN-GB\">CEO Frisbo<\/span>)<\/li>\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/felix-lucretiu-patrascanu-030a48b\/\" target=\"_blank\" rel=\"noopener\">Felix P\u0103tr\u0103\u0219canu<\/a><\/strong>\u00a0(Membru Fondator &amp; Managing Partner FAN Courier)<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/jim-kearney-09533619\/\" target=\"_blank\" rel=\"noopener\"><strong>Jim Kearney<\/strong><\/a>\u00a0(Managing Director UPS Rom\u00e2nia, Ungaria \u0219i Grecia)<\/li>\n<li><strong><a href=\"https:\/\/ro.linkedin.com\/in\/lucian-aldescu-11096a1a\" target=\"_blank\" rel=\"noopener\">Lucian Aldescu<\/a><\/strong>\u00a0(CEO DPD Rom\u00e2nia)<\/li>\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/marian-seitan-18a5a3\/\" target=\"_blank\" rel=\"noopener\">Marian \u0218eitan<\/a><\/strong>(General Manager Mediapost Hit Mail)<\/li>\n<li>Moderator:\u00a0<strong>Andrei Radu<\/strong>\u00a0(Founder &amp; CEO GPeC)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Felix P\u0103tr\u0103\u0219canu:<\/strong><\/p>\n<ul>\n<li>Despre livrarea nou introdus\u0103, lockere amplasate \u00een Bucure\u0219ti -&gt; https:\/\/www.gpec.ro\/blog\/exclusivitate-fan-courier-lanseaza-serviciul-ebox-prin-care-cumparatorii-online-isi-pot-ridica-singuri-produsele-comandate-pe-internet. Serviciul va fi extins la toat\u0103 \u021bara.<\/li>\n<li>Pentru clien\u021bi, r\u0103m\u00e2ne costul din contract sau se mai poate negocia.<\/li>\n<li>Magazinele trebuie s\u0103 precizeze pe site c\u0103 ofer\u0103 aceast\u0103 metod\u0103 de livrare.<\/li>\n<li>Am preluat ideea de \u0219coal\u0103 de curieri de la \u0219colile germane din zona Bra\u0219ovului. Programul presupune subven\u021bionarea \u0219colii de \u0219oferi timp de 3 luni; din p\u0103cate, exist\u0103 riscul ca cei care fac cursul s\u0103 plece apoi.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Bogdan Colceriu:<\/strong><\/p>\n<ul>\n<li>Despre e-fulfillment &#8211; exist\u0103 mai multe probleme, mai ales la magazinele online aflate la \u00eenceput. Pare complicat s\u0103-\u021bi mu\u021bi stocul, de exemplu. Apoi, poate p\u0103rea c\u0103-\u021bi pierzi controlul asupra m\u0103rfii.<\/li>\n<li>Depozitarea suplimentar\u0103 se pl\u0103te\u0219te separat.<\/li>\n<li>Se pot plasa comenzi \u0219i telefonic de la magazine.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Marian \u0218eitan:<\/strong><\/p>\n<ul>\n<li>La e-fulfillment, se poate negocia un cost pe comand\u0103.<\/li>\n<li>Facem recep\u021bia complet\u0103 a m\u0103rfii \u0219i film\u0103m totul, pentru transparen\u021b\u0103.<\/li>\n<li>Marfa este asigurat\u0103 tot timpul.<\/li>\n<li>Dac\u0103 este vreo problem\u0103 de integritate a produselor, putem vedea pe \u00eenregistr\u0103ri cine este de vin\u0103.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Lucian Aldescu:<\/strong><\/p>\n<ul>\n<li>\u00cemi exprim scuzele fa\u021b\u0103 de magazinele online care au avut de suferit \u00een ultimele zile, din cauza unor probleme pe care le-am \u00eent\u00e2mpinat. Avem aprox. 3.000 de colete \u00eent\u00e2rziate, dar de m\u00e2ine ar trebui s\u0103 se rezolve.<\/li>\n<li>Noul soft ne deschide calea c\u0103tre lockere.<\/li>\n<li>Dorim s\u0103 reducem timpul de lucru.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Jim Kearney:<\/strong><\/p>\n<ul>\n<li>Am \u00eencercat drone \u00een mai multe scenarii, le-am folosit \u00een cazuri specifice &#8211; cazuri umanitare etc.<\/li>\n<li>Nu putem trimite mii de drone pe cer, pentru a livra zilnic, \u00een condi\u021bii obi\u0219nuite.<\/li>\n<\/ul>\n<hr \/>\n<h3><\/h3>\n<h3>BRINGING TRUST IN GLOBAL E-COMMERCE: ONE STEP FORWARD FROM SAFE.SHOP &amp; TRUSTED.RO \u2013 BOGDAN MANOLEA (CO-FOUNDER <a href=\"https:\/\/TRUSTED.RO\" target=\"_blank\" rel=\"noopener\">TRUSTED.RO<\/a>) &amp; JORIJ ABRAHAM (MANAGING DIRECTOR E-COMMERCE FOUNDATION)<\/h3>\n<p>&nbsp;<\/p>\n<p>&#x25b6;\ufe0e OFERT\u0102 EXCLUSIV\u0102 #GPeCSUMMIT pentru magazinele online care vor s\u0103 se extind\u0103 la nivel european sau global &gt; https:\/\/trusted.ro\/safe-shop\/<\/p>\n<p>&nbsp;<\/p>\n<p>&#x25b6;\ufe0e OFERT\u0102 EXCLUSIV\u0102 #GPeCSUMMIT pentru site-urile comerciale care doresc s\u0103 ob\u021bin\u0103 Marca de \u00cencredere TRUSTED.ro &gt; https:\/\/trusted.ro\/b2b\/<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Manolea-Abraham-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11486\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Manolea-Abraham-GPeC-SUMMIT-nov2017-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Manolea-Abraham-GPeC-SUMMIT-nov2017-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Manolea-Abraham-GPeC-SUMMIT-nov2017-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Manolea-Abraham-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>TRUSTED.ro lanseaz\u0103 noul serviciu de marc\u0103 de \u00eencredere la nivel interna\u021bional, al\u0103tur\u00e2ndu-se Safe.Shop (marc\u0103 de \u00eencredere global\u0103 promovat\u0103 de E-Commerce Foundation, la care sunt afiliate principalele asocia\u021bii \u0219i companii de profil din \u00eentreaga lume). Detalii: https:\/\/www.safe.shop\/ro-ro\/. Rom\u00e2nia este a doua \u021bar\u0103 \u00een care se lanseaz\u0103 Safe.Shop, dup\u0103 Olanda.<\/li>\n<li>Cre\u0219terea num\u0103rului de conversii, respectarea legisla\u021biei \u00een vigoare la zi, evitarea poten\u021bialelor amenzi \u0219i cre\u0219terea v\u00e2nz\u0103rilor cross-border sunt doar c\u00e2teva din avantajele m\u0103rcii Trusted.ro &amp; Safe.shop.<\/li>\n<li>Despre <a href=\"https:\/\/Feedback.Trusted.ro\" target=\"_blank\" rel=\"noopener\">Feedback.Trusted.ro<\/a>, sistemul Opinii de \u00cencredere: opinii reale, de la clien\u021bi verifica\u021bi.<\/li>\n<li>Nivelul de \u00eencredere \u00een magazine difer\u0103 mult \u00een \u021b\u0103rile europene, dar \u0219i la nivel global.<\/li>\n<\/ul>\n<hr \/>\n<h3><\/h3>\n<h3>KEYNOTE: \u201cTHE\u00a0<span class=\"m_7566464120622079574gmail-il\">CUSTOMER<\/span>\u00a0<span class=\"m_7566464120622079574gmail-il\">DISCONNECT<\/span>: HOW INSIDE-OUT COPY MAKES YOU INVISIBLE\u201d \u2013 AMY HARRISON (OWNER WRITE WITH INFLUENCE)<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Amy-Harrison-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11470\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Amy-Harrison-GPeC-SUMMIT-nov2017-300x191.jpg\" alt=\"\" width=\"300\" height=\"191\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Amy-Harrison-GPeC-SUMMIT-nov2017-300x191.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Amy-Harrison-GPeC-SUMMIT-nov2017-768x489.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Amy-Harrison-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>C\u00e2nd concepe\u021bi un text, exist\u0103 3 elemente critice:<br \/>\n1. ce \u0218TI\u021aI despre produsul dvs.<br \/>\n2. ceea ce SCRIE\u021aI despre produsul dvs.<br \/>\n3. ceea ce \u00ceN\u021aELEGE clientul dvs.<\/li>\n<li>Din p\u0103cate, mult prea u\u0219or pot cele trei elemente s\u0103 piard\u0103 leg\u0103tura dintre ele, iar c\u00e2nd se \u00eent\u00e2mpl\u0103 acest lucru, clien\u021bii nu \u00ee\u0219i dau seama de valoarea real\u0103 a ceea ce ave\u021bi de oferit.<\/li>\n<li>Identifica\u021bi orice deconectare din propria dvs. strategie de marketing \u0219i \u00eenv\u0103\u021ba\u021bi cum s\u0103 scrie\u021bi un text care rupe ritmul, v\u0103 diferen\u021biaz\u0103 brandul \u0219i se adreseaz\u0103 dorin\u021belor clien\u021bilor dvs.<\/li>\n<li>Caz: http:\/\/www.flexioffices.co.uk\/.<\/li>\n<li>Cum \u0219tii c\u0103 textul t\u0103u te &#8222;\u00een\u0219al\u0103&#8221;? \u00cel g\u0103se\u0219ti pe alte site-uri! Sau te \u00een\u0219al\u0103 cu produse din alte industrii.<\/li>\n<li>Cuvinte-umbrel\u0103: puternic, de calitate, lider al industriei, u\u0219or de folosit.<\/li>\n<li>Lucrurile pe care le iubesc clien\u021bii vo\u0219tri trebuie s\u0103 fie centrul textului vostru \u0219i \u00een partea de sus a site-ului.<\/li>\n<li>Oamenii vor o transformare, nu o tranzac\u021bie.<\/li>\n<li>Pentru a ad\u0103uga impact \u00een text, r\u0103spunde la 3 \u00eentreb\u0103ri:<br \/>\n1. Ce este?<br \/>\n2. Ce face?<br \/>\n3. \u0218i ce dac\u0103?<\/li>\n<\/ul>\n<hr \/>\n<h3><\/h3>\n<h3>STAGE ON FIRE: TOP 30 MOST FREQUENT E-COMMERCE MISTAKES<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Stage-on-Fire-mistakes-GPeC-SUMMIT-nov2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11480\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Stage-on-Fire-mistakes-GPeC-SUMMIT-nov2017-300x180.jpg\" alt=\"\" width=\"300\" height=\"180\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Stage-on-Fire-mistakes-GPeC-SUMMIT-nov2017-300x180.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Stage-on-Fire-mistakes-GPeC-SUMMIT-nov2017-768x461.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Stage-on-Fire-mistakes-GPeC-SUMMIT-nov2017.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Aprox. 100 de magazine online \u00eenscrise \u00een #CompetitiaGPeC 2017 au fost analizate de 28 de speciali\u0219ti \u00een e-commerce \u0219i digital marketing, timp de 5 luni \u0219i \u021bin\u00e2nd cont de aproape 200 de criterii de evaluare esen\u021biale pentru orice business online.<\/li>\n<li>O parte din Juriul GPeC a dezv\u0103luit care sunt cele mai frecvente gre\u0219eli pe care le-a \u00eent\u00e2lnit la magazinele online \u00een procesul de jurizare \u2013 erori scalabile la nivelul majorit\u0103\u021bii comercian\u021bilor, \u00een a\u0219a fel \u00eenc\u00e2t tu s\u0103 le evi\u021bi sau s\u0103 le repari.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Invita\u021bi:<\/strong><br \/>\n&#8211; Alexandru L\u0103pu\u0219an (CEO &amp; Founding Partner Zitec\u200b)<br \/>\n&#8211; Andrei Georgescu (Managing Director White Image\u200b)<br \/>\n&#8211; Bianca Grip (Managing Director GripAds Agency\u200b)<br \/>\n&#8211; Dan V\u00eertopeanu (Founder Breeze Mobile\u200b)<br \/>\n&#8211; Doina V\u00eelceanu (CMO ContentSpeed\u200b)<br \/>\n&#8211; Eugen Potlog (Founder &amp; Chief Optimizer UX studio\u200b)<br \/>\n&#8211; Horia Neagu (Digital Marketing Consultant)<br \/>\n&#8211; Lucia Ciuc\u0103 (Managing Director Quantum Data Science\u200b)<br \/>\n&#8211; Mihai V\u00een\u0103toru (Head of SEO &amp; Managing Partner DWF &#8211; Digital WorkForce\u200b)<br \/>\n&#8211; Moderator: Andrei Radu (Founder &amp; CEO GPeC)<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Multe site-uri au sisteme de reviewuri, dar pu\u021bine sunt cele care le promoveaz\u0103, nu g\u0103se\u0219ti u\u0219or opiniile.<\/li>\n<li>Rar g\u0103se\u0219ti elemente de diferen\u021biere.<\/li>\n<li>37% din magazinele la care ne-am abonat la newsletter n-au trimis newsletter.<\/li>\n<li>Nu exist\u0103 o periodicitate anume pentru a trimite newsletter, depinde de industrie \u0219i de produs \u0219i de ac\u021biunile utilizatorilor \u00een urma trimiterii.<\/li>\n<li>Este bine s\u0103 ave\u021bi social login pe site.<\/li>\n<li>100 milisecunde \u00een \u00eenc\u0103rcarea site-ului poate sc\u0103dea cu 7% conversiile.<\/li>\n<li>C\u00eempurile din formulare nu erau adaptate la mobil.<\/li>\n<li>Folosi\u021bi persistent data \u00een co\u0219ul de cump\u0103r\u0103turi.<\/li>\n<li>Pune\u021bi butonul de ad\u0103ugare \u00een co\u0219 chiar \u00een prima parte a ecranului.<\/li>\n<li>Folosi\u021bi col\u021bul din dreapta sus pentru cele mai importante informa\u021bii sau CTA.<\/li>\n<li>Aten\u021bie la migrarea SEO, atunci c\u00e2nd modifica\u021bi platforma!<\/li>\n<li>Imagini slab optimizate sau neoriginale.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-noiembrie-2017-sinteza-ziua-1\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Prima zi a celui mai important eveniment de e-commerce din Europa Central\u0103 \u0219i de Est a fost dedicat\u0103 keynote-urilor, panel-urilor \u0219i prezent\u0103rilor practice. Vezi agenda complet\u0103 de la GPeC SUMMIT 14-15 noiembrie 2017. Iat\u0103 cele mai importante idei, declara\u021bii, sfaturi \u0219i dezv\u0103luiri \u00een premier\u0103 din 14 noiembrie 2017.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724],"tags":[100],"class_list":["post-11412","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","tag-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11412"}],"version-history":[{"count":24,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11412\/revisions"}],"predecessor-version":[{"id":11953,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11412\/revisions\/11953"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}