{"id":11604,"date":"2017-11-20T19:23:49","date_gmt":"2017-11-20T16:23:49","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11604"},"modified":"2018-01-09T11:47:03","modified_gmt":"2018-01-09T08:47:03","slug":"tehnologia-nu-este-un-scop-este-un-instrument-interviu-cu-alexandru-lapusan-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/tehnologia-nu-este-un-scop-este-un-instrument-interviu-cu-alexandru-lapusan-video","title":{"rendered":"&#8222;Tehnologia nu este un scop, este un instrument&#8221; &#8211; interviu cu Alexandru L\u0103pu\u0219an | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/tehnologia-nu-este-un-scop-este-un-instrument-interviu-cu-alexandru-lapusan-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11605\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-5-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-5-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-5-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-5-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-5.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><strong>La edi\u021bia din mai a GPeC SUMMIT am stat de vorb\u0103 cu Alexandru L\u0103pu\u0219an, CEO &amp; Founding Partner Zitec, despre rela\u021bia dintre tehnologie \u0219i profitabilitate \u00een e-commerce. Interviul complet realizat de reporterul nostru oficial, Gabriela Bejan, poate fi vizionat mai jos. Iat\u0103 c\u00e2teva idei pe scurt:<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Juc\u0103torii mari din pia\u021b\u0103 sunt direct responsabili de evolu\u021bia acesteia. Fie c\u0103 vorbim de retaileri, curieri, procesatori de pl\u0103\u021bi etc. ace\u0219tia au inovat mereu \u0219i trebuie s\u0103 continue s\u0103 inoveze pentru a fi tot timpul mai aproape de dorin\u021bele clientului final<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen ultima perioad\u0103, tot mai multe startupuri colaboreaz\u0103 cu corpora\u021bii sau cu companii mari pentru a livra servicii sau pentru a construi \u00eempreun\u0103 un produs. Un astfel de parteneriat este foarte bun pentru un startup pentru c\u0103 poate \u00eemprumuta din experien\u021ba partenerului s\u0103u, iar cu strategia potrivit\u0103, un astfel de parteneriat poate duce chiar la un exit<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen e-commerce, mai mult dec\u00e2t \u00een orice alt\u0103 industrie, este necesar\u0103 o viziune clar\u0103 de automatizare a proceselor pentru a elimina orice punct care poate produce o \u00eent\u00e2rziere \u00een preluarea comenzii sau livrarea acesteia. Orice mic\u0103 \u00eent\u00e2rziere se va traduce \u00eentr-o lips\u0103 de performan\u021b\u0103, ceea ce duce la un profit mai mic<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pia\u021ba din Rom\u00e2nia nu este \u00eenc\u0103 suficient de mare pentru a permite dezvoltarea local\u0103 a mai multor companii, \u00eens\u0103 ecosistemul este \u00een cre\u0219tere<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">\u201dMagazinele online trebuie s\u0103 priveasc\u0103 tehnologia ca pe un instrument \u0219i nu ca pe un scop. Trebuie investit constant \u00een tehnologie pentru a face tranzac\u021biile c\u00e2t mai rapide, s\u0103 fie mereu atente la dorin\u021bele clientului \u0219i la \u00eentreb\u0103rile lui. Tehnologia este doar un instrument care faciliteaz\u0103 acest proces.\u201d<\/span><\/i><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te educa\u021bia de business avem deja premisele pentru oricine vrea s\u0103 \u00eenve\u021be. O zon\u0103 unde am putea aduce \u00eembun\u0103t\u0103\u021biri este zona de acces la finan\u021bare<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/t7eELQjQqyI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/tehnologia-nu-este-un-scop-este-un-instrument-interviu-cu-alexandru-lapusan-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La edi\u021bia din mai a GPeC SUMMIT am stat de vorb\u0103 cu Alexandru L\u0103pu\u0219an, CEO &amp; Founding Partner Zitec, despre rela\u021bia dintre tehnologie \u0219i profitabilitate \u00een e-commerce. Interviul complet realizat de reporterul nostru oficial, Gabriela Bejan, poate fi vizionat mai jos. Iat\u0103 c\u00e2teva idei pe scurt: &nbsp; Juc\u0103torii mari din pia\u021b\u0103 sunt direct responsabili de evolu\u021bia acesteia. Fie c\u0103 vorbim de retaileri, curieri, procesatori de pl\u0103\u021bi etc. ace\u0219tia au inovat mereu \u0219i trebuie s\u0103 continue s\u0103 inoveze pentru a fi tot timpul mai aproape de dorin\u021bele clientului final &nbsp; \u00cen ultima perioad\u0103, tot mai multe startupuri colaboreaz\u0103 cu corpora\u021bii sau cu companii mari pentru a livra servicii sau pentru a construi \u00eempreun\u0103 un produs. Un astfel de parteneriat este foarte bun pentru un startup pentru c\u0103 poate \u00eemprumuta din experien\u021ba partenerului s\u0103u, iar cu strategia potrivit\u0103, un astfel de parteneriat poate duce chiar la un exit &nbsp; \u00cen e-commerce, mai<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[650,8,432,62,739,409,591,100,214,215,229,770,651],"class_list":["post-11604","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-alexandru-lapusan","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-tehnologie","tag-zitec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11604"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11604\/revisions"}],"predecessor-version":[{"id":11948,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11604\/revisions\/11948"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}