{"id":11610,"date":"2017-11-21T17:24:39","date_gmt":"2017-11-21T14:24:39","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11610"},"modified":"2017-11-21T17:38:32","modified_gmt":"2017-11-21T14:38:32","slug":"black-friday-2017-vanzari-record-dominatia-mobile-cresterea-valorii-cosului-mediu-salt-istoric-al-platilor-cu-cardul","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/black-friday-2017-vanzari-record-dominatia-mobile-cresterea-valorii-cosului-mediu-salt-istoric-al-platilor-cu-cardul","title":{"rendered":"Black Friday 2017: V\u00e2nz\u0103ri record, domina\u021bia mobile, cre\u0219terea valorii co\u0219ului mediu, salt istoric al pl\u0103\u021bilor cu cardul"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/black-friday-2017-vanzari-record-dominatia-mobile-cresterea-valorii-cosului-mediu-salt-istoric-al-platilor-cu-cardul\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b>Black Friday 2017<\/b><span style=\"font-weight: 400;\"> a avut loc \u00een Rom\u00e2nia <\/span><b>vineri, 17 noiembrie<\/b><span style=\"font-weight: 400;\">, unele magazine online oferind reduceri \u0219i \u00een weekendul ce a urmat (18-19 noiembrie). Dac\u0103 nu a\u021bi apucat s\u0103 achizi\u021biona\u021bi tot ce v\u0103 dorea\u021bi la pre\u021b redus, mai ave\u021bi o \u0219ans\u0103 \u00een intervalul <\/span><b>24-26 noiembrie<\/b><span style=\"font-weight: 400;\"> c\u00e2nd retailerii rom\u00e2ni pun la dispozi\u021bie o nou\u0103 rund\u0103 de promo\u021bii.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11612\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/emag-produse-reduceri-black-friday-.jpg\" alt=\"\" width=\"1205\" height=\"678\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/emag-produse-reduceri-black-friday-.jpg 1205w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/emag-produse-reduceri-black-friday--300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/emag-produse-reduceri-black-friday--768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/emag-produse-reduceri-black-friday--1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1205px) 100vw, 1205px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vinerea Neagr\u0103 a Pre\u021burilor a adus retailerului <\/span><b>eMAG \u00eencas\u0103ri de 360 milioane lei<\/b><span style=\"font-weight: 400;\">, cu 10 milioane lei peste estimarea ini\u021bial\u0103 \u0219i cu <\/span><b>o cre\u0219tere de 20% fa\u021b\u0103 de edi\u021bia anterioar\u0103<\/b><span style=\"font-weight: 400;\"> din 2016.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201ePrincipalele fenomene pe care le-am \u00eenregistrat \u00een Black Friday 2017 sunt: domina\u021bia mobilului, saltul istoric al pl\u0103\u021bilor cu cardul \u0219i orientarea clien\u021bilor c\u0103tre produse din game superioare. Shopping mall-ul din buzunarele oamenilor, smartphone-ul, a devenit cea mai simpl\u0103 \u0219i eficient\u0103 modalitate de a achizi\u021biona produse online, cu o pondere de peste 2 treimi din totalul vizitelor de Black Friday. Este un trend pe care noi l-am anticipat \u00een urm\u0103 cu 6-7 ani \u0219i estim\u0103m c\u0103 va cre\u0219te \u00een continuare\u201d<\/span><\/i><span style=\"font-weight: 400;\">, a declarat Tudor Manea, director general eMAG.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11613\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/AAEAAQAAAAAAAAYHAAAAJDgxZTE4Mzg2LTk3NWUtNDM4OS04ZTA2LTQ4ZDZlYjUwNDRkYw.png\" alt=\"\" width=\"646\" height=\"224\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/AAEAAQAAAAAAAAYHAAAAJDgxZTE4Mzg2LTk3NWUtNDM4OS04ZTA2LTQ4ZDZlYjUwNDRkYw.png 646w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/AAEAAQAAAAAAAAYHAAAAJDgxZTE4Mzg2LTk3NWUtNDM4OS04ZTA2LTQ4ZDZlYjUwNDRkYw-300x104.png 300w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/p>\n<h4><b>FashionUP, dup\u0103 Black Friday: v\u00e2nz\u0103ri cu 44% mai mari fa\u021b\u0103 de 2016<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">La final de Black Friday, <\/span><b><i>FashionUP<\/i><\/b><span style=\"font-weight: 400;\">, unul dintre principalii retaileri online de \u00eembr\u0103c\u0103minte, \u00eenc\u0103l\u021b\u0103minte \u0219i accesorii din Rom\u00e2nia, consemneaz\u0103 <\/span><b>o cre\u0219tere cu 44% a v\u00e2nz\u0103rilor<\/b><span style=\"font-weight: 400;\">, comparativ cu anul 2016. De asemenea, fa\u021b\u0103 de anul trecut, <\/span><b>a crescut cu 12% \u0219i valoarea medie a co\u0219ului de cump\u0103r\u0103turi<\/b><span style=\"font-weight: 400;\">. Cea mai mare comand\u0103 a venit din Craiova \u0219i con\u021bine 39 de produse. Ora\u0219ele din care s-au \u00a0\u00eenregistrat cele mai multe comenzi sunt: Bucure\u0219ti, Constan\u021ba, Cluj-Napoca, Timi\u0219oara, Ia\u0219i, Bra\u0219ov. Reducerile vor continua prin campania \u201cBlack Week\u201d, care propune oferte la articole de sezon \u0219i nu numai, disponibile p\u00e2n\u0103 pe 26 noiembrie.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11616\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/black-friday-2017.png\" alt=\"\" width=\"978\" height=\"402\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/black-friday-2017.png 978w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/black-friday-2017-300x123.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/black-friday-2017-768x316.png 768w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/p>\n<h4><b>Ideall.ro: v\u00e2nz\u0103ri totale de peste 3 milioane de euro<\/b><\/h4>\n<p><b><i>Ideall.ro<\/i><\/b><span style=\"font-weight: 400;\">, unul dintre principalele magazine online de electronice \u0219i electrocasnice, a \u00eenregistrat <\/span><b>v\u00e2nz\u0103ri de peste 3 milioane de euro<\/b><span style=\"font-weight: 400;\"> doar \u00een weekendul <\/span><b>17-19 noiembrie<\/b><span style=\"font-weight: 400;\">. Cele mai multe comenzi au fost plasate vineri, \u00een intervalul 7:00-10:00 diminea\u021ba, precum \u0219i dup\u0103 ora 18:00, iar cei mai mul\u021bi vizitatori ai site-ului au venit din Bucure\u0219ti, Cluj, Timi\u0219oara, Constan\u021ba \u0219i Ia\u0219i. <\/span><b>Comenzile de pe dispozitive mobile<\/b><span style=\"font-weight: 400;\"> au fost <\/span><b>cu 60% mai mari fa\u021b\u0103 de 2016<\/b><span style=\"font-weight: 400;\">. Cei mai mul\u021bi clien\u021bi sunt utilizatori de <\/span><b>iPhone, iPad \u0219i Samsung Galaxy S7<\/b><span style=\"font-weight: 400;\">. Totu\u0219i, mai mult de jum\u0103tate din comenzi au fost plasate telefonic \u0219i de pe desktop.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11618\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/logo_b_on_t_1600px.png\" alt=\"\" width=\"1600\" height=\"1132\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/logo_b_on_t_1600px.png 1600w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/logo_b_on_t_1600px-300x212.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/logo_b_on_t_1600px-768x543.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/logo_b_on_t_1600px-1024x724.png 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h4><b>Glami.ro \u0219i-a deschis primul sezon de Black Friday<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00cen prima zi de Black Friday, 17 noiembrie, <\/span><b>Glami.ro<\/b><span style=\"font-weight: 400;\"> a adus partenerilor s\u0103i <\/span><b>v\u00e2nz\u0103ri de 4 ori mai mari <\/b><span style=\"font-weight: 400;\">fa\u021b\u0103 de un weekend obi\u0219nuit. \u00cen intervalul 9:00 &#8211; 20:00, num\u0103rul sesiunilor din aplica\u021bia mobil\u0103 a fost de 2 ori mai mare fa\u021b\u0103 de desktop \u0219i tablete, ceea ce \u00eenseamn\u0103 c\u0103 Glami.ro a reu\u0219it s\u0103 capteze comenzi cu valoare mult mai ridicat\u0103. Ora\u0219ele cu cele mai multe comenzi \u00eenregistrate au fost <strong>Bucure\u0219ti, Cluj-Napoca, Timi\u0219oara, Ia\u0219i \u0219i Bra\u0219ov<\/strong>. De asemenea, o nou\u0103 rund\u0103 de reduceri va urma \u0219i pe 24 noiembrie.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Black Friday sau Vinerea Reducerilor, cea mai mare \u0219i cea mai de succes campanie de reduceri, a ajuns \u00een Rom\u00e2nia \u00een 2011 \u0219i a devenit rapid un fenomen extrem de popular datorit\u0103 reducerilor semnificative pe care magazinele online, \u0219i nu numai, le acord\u0103. Echipamentele IT&amp;C, electronicele \u0219i electrocasnicele se afl\u0103 an de an \u00een topul preferin\u021belor rom\u00e2nilor, \u00eens\u0103 v\u00e2nz\u0103ri semnificative \u00eenregistreaz\u0103 \u0219i retailerii din zona de fashion \u0219i accesorii, home &amp; deco \u0219i c\u0103l\u0103torii. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/black-friday-2017-vanzari-record-dominatia-mobile-cresterea-valorii-cosului-mediu-salt-istoric-al-platilor-cu-cardul\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Black Friday 2017 a avut loc \u00een Rom\u00e2nia vineri, 17 noiembrie, unele magazine online oferind reduceri \u0219i \u00een weekendul ce a urmat (18-19 noiembrie). Dac\u0103 nu a\u021bi apucat s\u0103 achizi\u021biona\u021bi tot ce v\u0103 dorea\u021bi la pre\u021b redus, mai ave\u021bi o \u0219ans\u0103 \u00een intervalul 24-26 noiembrie c\u00e2nd retailerii rom\u00e2ni pun la dispozi\u021bie o nou\u0103 rund\u0103 de promo\u021bii. Vinerea Neagr\u0103 a Pre\u021burilor a adus retailerului eMAG \u00eencas\u0103ri de 360 milioane lei, cu 10 milioane lei peste estimarea ini\u021bial\u0103 \u0219i cu o cre\u0219tere de 20% fa\u021b\u0103 de edi\u021bia anterioar\u0103 din 2016. &nbsp; \u201ePrincipalele fenomene pe care le-am \u00eenregistrat \u00een Black Friday 2017 sunt: domina\u021bia mobilului, saltul istoric al pl\u0103\u021bilor cu cardul \u0219i orientarea clien\u021bilor c\u0103tre produse din game superioare. Shopping mall-ul din buzunarele oamenilor, smartphone-ul, a devenit cea mai simpl\u0103 \u0219i eficient\u0103 modalitate de a achizi\u021biona produse online, cu o pondere de peste 2 treimi din totalul vizitelor de Black Friday. Este un<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,43,45],"tags":[158,8,432,62,739,187,771,773,772,229,48,90,96],"class_list":["post-11610","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-noutati-si-stiri-gpec","category-piata-de-ecommerce-din-romania","tag-black-friday","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-emag","tag-fashionup","tag-glami","tag-ideall","tag-magazin-online","tag-mobile","tag-mobile-commerce","tag-plati-online"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11610"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11610\/revisions"}],"predecessor-version":[{"id":11621,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11610\/revisions\/11621"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}