{"id":11625,"date":"2017-11-21T19:21:19","date_gmt":"2017-11-21T16:21:19","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11625"},"modified":"2018-01-09T11:46:43","modified_gmt":"2018-01-09T08:46:43","slug":"care-este-investitia-la-care-trebuie-sa-se-astepte-magazinele-online-daca-vor-sa-produca-continut-video-eficient-interviu-cu-ionut-munteanu-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/care-este-investitia-la-care-trebuie-sa-se-astepte-magazinele-online-daca-vor-sa-produca-continut-video-eficient-interviu-cu-ionut-munteanu-video","title":{"rendered":"Care este investi\u021bia la care trebuie s\u0103 se a\u0219tepte magazinele online dac\u0103 vor s\u0103 produc\u0103 con\u021binut video eficient &#8211; interviu cu Ionu\u021b Munteanu | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/care-este-investitia-la-care-trebuie-sa-se-astepte-magazinele-online-daca-vor-sa-produca-continut-video-eficient-interviu-cu-ionut-munteanu-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11626\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-6-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-6-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-6-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-6-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-6.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Despre tendin\u021bele \u00een marketingul online \u00een 2017 am povestit cu Ionu\u021b Munteanu, Managing Partner &amp; PPC Trainer WebDigital, la edi\u021bia din mai a GPeC SUMMIT. Interviul complet a fost realizat de Gabriela Bejan, reporterul nostru oficial. Iat\u0103 c\u00e2teva idei pe scurt:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cencep\u00e2nd cu 2017 vedem o implicare din ce \u00een ce mai mare a inteligen\u021bei artificiale \u00een felul \u00een care se realizeaz\u0103 segmentarea, iar \u00een viitorul apropiat vom avea mai mult\u0103 \u00eencredere \u00een segmentarea realizat\u0103 de ma\u0219in\u0103 dec\u00e2t \u00een cea realizat\u0103 de om<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te machine learning, Facebook \u0219i Google folosesc deja aceast\u0103 tehnologie pentru segmentare, iar pentru c\u0103 rom\u00e2nii sunt recunoscu\u021bi ca fiind early-adopters, \u00een cur\u00e2nd vom vedea mai multe ini\u021biative \u00een acest\u0103 direc\u021bie \u0219i la noi<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Costul de achizi\u021bie pentru video va sc\u0103dea iar contextul va fi unul asem\u0103n\u0103tor cu ce se \u00eent\u00e2mpl\u0103 acum \u00een televiziune. Trebuie s\u0103 g\u00e2ndim video-ul ca un catalizator al conversiilor pentru a sus\u021bine procesul de achizi\u021bie<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Producerea de con\u021binut video eficient nu vine cu un cost fix, \u00eens\u0103 exist\u0103 solu\u021bii pentru toate bugetele; creativitatea primeaz\u0103 \u00een defavoarea costului<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cre\u0219terea rapid\u0103 din ultimii ani a traficului de pe mobil for\u021beaz\u0103 magazinele online s\u0103 aib\u0103 \u0219i o variant\u0103 de site optimizat\u0103 pentru aceast\u0103 platform\u0103 &#8211; dac\u0103 p\u00e2n\u0103 acum c\u00e2\u021biva ani website-ul era un must pentru orice business, acum acest lucru nu mai este suficient, trebuie s\u0103 avem o performa\u021b\u0103 mai bun\u0103 pe mobile, iar cea mai mare trac\u021biune o vor avea site-urile optimizate \u0219i pentru viteze mici de Internet<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tn0mgXJUTpI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/care-este-investitia-la-care-trebuie-sa-se-astepte-magazinele-online-daca-vor-sa-produca-continut-video-eficient-interviu-cu-ionut-munteanu-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Despre tendin\u021bele \u00een marketingul online \u00een 2017 am povestit cu Ionu\u021b Munteanu, Managing Partner &amp; PPC Trainer WebDigital, la edi\u021bia din mai a GPeC SUMMIT. Interviul complet a fost realizat de Gabriela Bejan, reporterul nostru oficial. Iat\u0103 c\u00e2teva idei pe scurt: &nbsp; \u00cencep\u00e2nd cu 2017 vedem o implicare din ce \u00een ce mai mare a inteligen\u021bei artificiale \u00een felul \u00een care se realizeaz\u0103 segmentarea, iar \u00een viitorul apropiat vom avea mai mult\u0103 \u00eencredere \u00een segmentarea realizat\u0103 de ma\u0219in\u0103 dec\u00e2t \u00een cea realizat\u0103 de om &nbsp; \u00cen ceea ce prive\u0219te machine learning, Facebook \u0219i Google folosesc deja aceast\u0103 tehnologie pentru segmentare, iar pentru c\u0103 rom\u00e2nii sunt recunoscu\u021bi ca fiind early-adopters, \u00een cur\u00e2nd vom vedea mai multe ini\u021biative \u00een acest\u0103 direc\u021bie \u0219i la noi &nbsp; Costul de achizi\u021bie pentru video va sc\u0103dea iar contextul va fi unul asem\u0103n\u0103tor cu ce se \u00eent\u00e2mpl\u0103 acum \u00een televiziune. Trebuie s\u0103 g\u00e2ndim video-ul ca un catalizator<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[8,432,98,61,184,62,64,739,409,591,100,214,215,143,229,142,48,90,111,233,667],"class_list":["post-11625","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-conversion-optimization","tag-conversion-rate-optimization","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-ionut-munteanu","tag-magazin-online","tag-marketing-online","tag-mobile","tag-mobile-commerce","tag-optimizarea-conversiilor","tag-video","tag-webdigital"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11625"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11625\/revisions"}],"predecessor-version":[{"id":11947,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11625\/revisions\/11947"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}