{"id":11628,"date":"2017-11-22T19:25:43","date_gmt":"2017-11-22T16:25:43","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11628"},"modified":"2018-01-09T11:46:01","modified_gmt":"2018-01-09T08:46:01","slug":"cum-ar-trebui-sa-gandeasca-magazinele-online-o-strategie-de-email-marketing-pe-termen-lung-interviu-cu-andrei-georgescu-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-ar-trebui-sa-gandeasca-magazinele-online-o-strategie-de-email-marketing-pe-termen-lung-interviu-cu-andrei-georgescu-video","title":{"rendered":"Cum ar trebui s\u0103 g\u00e2ndeasc\u0103 magazinele online o strategie de email marketing pe termen lung &#8211; interviu cu Andrei Georgescu | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-ar-trebui-sa-gandeasca-magazinele-online-o-strategie-de-email-marketing-pe-termen-lung-interviu-cu-andrei-georgescu-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11629\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-7-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-7-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-7-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-7-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-7.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>La edi\u021bia din mai a GPeC SUMMIT, Andrei Georgescu, Managing Director WhiteImage, ne vorbea despre trendurile din digital marketing pe care le-a observat \u00een Rom\u00e2nia. Interviul complet, realizat de reporterul nostru oficial, Gabriela Bejan, poate fi urm\u0103rit mai jos:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen 2017 am observat o presiune mai mare a pie\u021bei asupra vizibilit\u0103\u021bii datelor \u0219i, de asemenea, a revenit \u00een prim plan conceptul de marketing automation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te eficien\u021ba comunic\u0103rii prin email, principalul diferen\u021biator sunt datele<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nucleul oric\u0103rei strategii de email marketing este baza de date \u0219i ar trebui s\u0103 ne concentr\u0103m pe calitate \u0219i nu pe cantitate; altfel strategia nu va fi eficient\u0103. De asemenea, segmentarea bazei de date este foarte important\u0103 \u0219i de aceea trebuie s\u0103 cunoa\u0219tem c\u00e2t mai multe detalii, demografice sau comportamentale, despre persoanele din baza noastr\u0103 de date<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen cazul \u00een care v\u0103 \u00eengrijora\u021bi c\u0103 mailurile pe care le trimite\u021bi ajung \u00een folderul de Promotions, acesta nu este neap\u0103rat un lucru care s\u0103 v\u0103 sperie: dac\u0103 segmentarea bazei de date a fost f\u0103cut\u0103 corect \u0219i mesajele sunt de interes pentru client, \u00een cele mai multe cazuri, emailul nu va r\u0103m\u00e2ne necitit<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Printre gre\u0219elile pe care magazinele online le fac din perspectiva email marketing se num\u0103r\u0103 lipsa unei strategii pe termen lung \u0219i lipsa testelor<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ca \u0219i tool-uri de email marketing, Andrei ne recomand\u0103 <\/span><a href=\"https:\/\/litmus.com\/\"><b>Litmus<\/b><\/a><span style=\"font-weight: 400;\">, unde vedea cum se afi\u0219eaz\u0103 emailul nostru pe diferite dispozitive, \u0219i <\/span><a href=\"https:\/\/conceptboard.com\/\"><b>Conceptboard<\/b><\/a><span style=\"font-weight: 400;\">, un tool de colaborare pentru echipe<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te planurile de viitor, WhiteImage are \u00een vedere dezvoltarea unor noi tool-uri cu ajutorul c\u0103rora s\u0103 integreze mai multe date \u00een platform\u0103, inclusiv comportamentele din aplica\u021biile mobile, dar dezvoltarea unor servicii de consultan\u021b\u0103 strategic\u0103<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/i8nQh7l1fhg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-ar-trebui-sa-gandeasca-magazinele-online-o-strategie-de-email-marketing-pe-termen-lung-interviu-cu-andrei-georgescu-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La edi\u021bia din mai a GPeC SUMMIT, Andrei Georgescu, Managing Director WhiteImage, ne vorbea despre trendurile din digital marketing pe care le-a observat \u00een Rom\u00e2nia. Interviul complet, realizat de reporterul nostru oficial, Gabriela Bejan, poate fi urm\u0103rit mai jos: &nbsp; \u00cen 2017 am observat o presiune mai mare a pie\u021bei asupra vizibilit\u0103\u021bii datelor \u0219i, de asemenea, a revenit \u00een prim plan conceptul de marketing automation \u00cen ceea ce prive\u0219te eficien\u021ba comunic\u0103rii prin email, principalul diferen\u021biator sunt datele Nucleul oric\u0103rei strategii de email marketing este baza de date \u0219i ar trebui s\u0103 ne concentr\u0103m pe calitate \u0219i nu pe cantitate; altfel strategia nu va fi eficient\u0103. De asemenea, segmentarea bazei de date este foarte important\u0103 \u0219i de aceea trebuie s\u0103 cunoa\u0219tem c\u00e2t mai multe detalii, demografice sau comportamentale, despre persoanele din baza noastr\u0103 de date \u00cen cazul \u00een care v\u0103 \u00eengrijora\u021bi c\u0103 mailurile pe care le trimite\u021bi ajung \u00een folderul de<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[556,8,64,739,51,591,100,215,229,142,90,111,774],"class_list":["post-11628","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-andrei-georgescu","tag-comert-electronic-2","tag-e-commerce-marketing","tag-ecommerce","tag-email-marketing","tag-gpec-2017","tag-gpec-summit","tag-interviu-gpec","tag-magazin-online","tag-marketing-online","tag-mobile-commerce","tag-optimizarea-conversiilor","tag-whiteimage"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11628"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11628\/revisions"}],"predecessor-version":[{"id":11946,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11628\/revisions\/11946"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}