{"id":11661,"date":"2017-11-27T19:21:53","date_gmt":"2017-11-27T16:21:53","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11661"},"modified":"2018-01-09T11:44:35","modified_gmt":"2018-01-09T08:44:35","slug":"beneficiile-unei-platforme-de-content-discovery-pentru-proprietarii-de-magazine-online-interviu-cu-calin-rotarus-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/beneficiile-unei-platforme-de-content-discovery-pentru-proprietarii-de-magazine-online-interviu-cu-calin-rotarus-video","title":{"rendered":"Beneficiile unei platforme de content discovery pentru proprietarii de magazine online &#8211; interviu cu C\u0103lin Rot\u0103ru\u0219 | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/beneficiile-unei-platforme-de-content-discovery-pentru-proprietarii-de-magazine-online-interviu-cu-calin-rotarus-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11662\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-10-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-10-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-10-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-10-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-10.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>La edi\u021bia din mai a GPeC SUMMIT am stat de vorb\u0103 cu C\u0103lin Rot\u0103ru\u0219, General Manager Tailwind Romania, despre beneficiile unui private marketplace precum Project Agora. Iat\u0103 c\u00e2teva idei pe scurt din interviul realizat de Gabriela Bejan, reporter oficial GPeC:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Project Agora este o re\u021bea de site-uri care folosesc anumite tehnologii, tehnologii furnizate de c\u0103tre compania Tailwind prin intermediul a dou\u0103 produse: o tehnologie de tip programatic pe platforma AppNexus, cu ajut\u0103rul c\u0103reia se pot cump\u0103ra diverse audien\u021be, \u0219i o nou\u0103 tehnologie lansat\u0103 la \u00eenceputul anului 2017, Taboola, o platform\u0103 de content discovery cu ajutorul c\u0103reia, la sf\u00e2r\u0219itul unui articol, un cititor prime\u0219te sugestii personalizate, relevante pentru el \u00een acel moment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen momentul de fa\u021b\u0103, orice magazin online folose\u0219te o platform\u0103 de search (Google) \u0219i o platform\u0103 social (Facebook), iar rezultatele sunt cele a\u0219teptate. Problema este c\u0103 \u00eentreaga pia\u021b\u0103 de e-commerce func\u021bioneaz\u0103 cu ni\u0219te marje mici \u0219i are probleme \u00een a fideliza clien\u021bii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cens\u0103 \u00een momentul c\u00e2nd \u00eei oferi clientului informa\u021bii pe care acesta le consider\u0103 utile, vei reu\u0219i s\u0103 \u00eel fidelizezi \u0219i acesta va prefera s\u0103 cumpere de la tine, de\u0219i un competitor \u00eei poate oferi un pre\u021b mai mic<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De\u0219i magazinelor mici le este greu s\u0103 \u021bin\u0103 piept marilor retaileri, un magazin ni\u0219at are anumite avantaje: \u00ee\u0219i poate construi o comunitate \u00een jurul s\u0103u \u0219i poate crea con\u021binut de calitate pentru audien\u021ba sa, tocmai pentru c\u0103 s-a specializat pe ni\u0219a din care face parte<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen concluzie, chiar dac\u0103 generarea de con\u021binut se poate dovedi a fi costisitoare pentru num\u0103rul de conversii ob\u021binute pe termen scurt, pe termen mediu \u0219i lung va aduce mult mai multe beneficii dec\u00e2t campaniile de search \u0219i social<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/phzl-SF3ruQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/beneficiile-unei-platforme-de-content-discovery-pentru-proprietarii-de-magazine-online-interviu-cu-calin-rotarus-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La edi\u021bia din mai a GPeC SUMMIT am stat de vorb\u0103 cu C\u0103lin Rot\u0103ru\u0219, General Manager Tailwind Romania, despre beneficiile unui private marketplace precum Project Agora. Iat\u0103 c\u00e2teva idei pe scurt din interviul realizat de Gabriela Bejan, reporter oficial GPeC: &nbsp; Project Agora este o re\u021bea de site-uri care folosesc anumite tehnologii, tehnologii furnizate de c\u0103tre compania Tailwind prin intermediul a dou\u0103 produse: o tehnologie de tip programatic pe platforma AppNexus, cu ajut\u0103rul c\u0103reia se pot cump\u0103ra diverse audien\u021be, \u0219i o nou\u0103 tehnologie lansat\u0103 la \u00eenceputul anului 2017, Taboola, o platform\u0103 de content discovery cu ajutorul c\u0103reia, la sf\u00e2r\u0219itul unui articol, un cititor prime\u0219te sugestii personalizate, relevante pentru el \u00een acel moment \u00cen momentul de fa\u021b\u0103, orice magazin online folose\u0219te o platform\u0103 de search (Google) \u0219i o platform\u0103 social (Facebook), iar rezultatele sunt cele a\u0219teptate. Problema este c\u0103 \u00eentreaga pia\u021b\u0103 de e-commerce func\u021bioneaz\u0103 cu ni\u0219te marje mici \u0219i are probleme<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[782,780,8,432,783,184,62,64,409,591,100,214,215,229,142,781],"class_list":["post-11661","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-agora","tag-calin-rotarus","tag-comert-electronic-2","tag-comert-online","tag-content-discovery","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-marketing-online","tag-tailwind"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11661"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11661\/revisions"}],"predecessor-version":[{"id":11943,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11661\/revisions\/11943"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}