{"id":11670,"date":"2017-11-28T17:49:35","date_gmt":"2017-11-28T14:49:35","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11670"},"modified":"2018-01-09T11:44:04","modified_gmt":"2018-01-09T08:44:04","slug":"ce-ar-trebui-sa-stie-magazinele-online-care-vor-sa-isi-dezvolte-propria-aplicatie-interviu-cu-auras-mihai-geambasu-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/ce-ar-trebui-sa-stie-magazinele-online-care-vor-sa-isi-dezvolte-propria-aplicatie-interviu-cu-auras-mihai-geambasu-video","title":{"rendered":"Ce ar trebui s\u0103 \u0219tie magazinele online care vor s\u0103 \u00ee\u0219i dezvolte propria aplica\u021bie &#8211; interviu cu Aura\u0219 Mihai Geamba\u0219u | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ce-ar-trebui-sa-stie-magazinele-online-care-vor-sa-isi-dezvolte-propria-aplicatie-interviu-cu-auras-mihai-geambasu-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11671\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-11-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-11-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-11-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-11-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/Untitled-11.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>La edi\u021bia din mai a GPeC SUMMIT am stat de vorb\u0103 cu Aura\u0219 Mihai Geamba\u0219u, Co-founder MobileAcademy.ro, despre prezen\u021ba \u00een mobile a magazinelor online rom\u00e2ne\u0219ti. Iat\u0103 c\u00e2teva idei pe scurt din interviul realizat de Gabriela Bejan, reporterul nostru oficial:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen Rom\u00e2nia avem deja aplica\u021bii mobile de e-commerce, exemple pe care le putem folosi fie ca standard de pia\u021b\u0103<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Momentan, Rom\u00e2nia se afl\u0103 la \u00eenceputul cre\u0219terii accelerate iar 60-70% din traficul de Internet provine de pe dispozitive mobile<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C\u00e2nd ar trebui un magazin online s\u0103 investeasc\u0103 \u00eentru-o aplica\u021bie de mobile?<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h4><span style=\"font-weight: 400;\">\u201eTotul porne\u0219te de la o discu\u021bie intern\u0103 despre buget \u0219i volumul de v\u00e2nz\u0103ri\u201d. Aplica\u021biile mobile necesit\u0103 timp \u0219i resurse, deci nu ar fi indicate magazinelor online aflate la \u00eenceput de drum. \u00cen schimb, acestea ar putea investi \u00eentr-un site optimizat pentru mobile, iar dup\u0103 ce \u0219i-au creat deja un brand se pot g\u00e2ndi \u0219i la o aplica\u021bie mobil\u0103, pentru care exist\u0103 multe oportunit\u0103\u021bi \u00een pia\u021b\u0103.<\/span><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Din punct de vedere al mobile development, pia\u021ba din Rom\u00e2nia este fragmentat\u0103 &#8211; avem multe proiecte \u00een zona de outsourcing, \u00eens\u0103 se observ\u0103 de asemenea \u0219i o cre\u0219tere din ce \u00een ce mai mare pe zona de freelancing<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O campanie de online marketing pentru mobile ar trebui \u00eentotdeauna g\u00e2ndit\u0103 diferit fa\u021b\u0103 de una de desktop, deoarece exist\u0103 particularit\u0103\u021bi specifice. De exemplu, \u00een cazul \u00een care vrei s\u0103 lansezi o campanie de marketing pe Facebook pentru utilizatorii unei aplica\u021bii de mobil, ai la dispozi\u021bie mai multe metode de targetare \u0219i segmentare. \u00cen momentul c\u00e2nd lansezi o campanie de marketing dedicat\u0103 mobile, chiar dac\u0103 nu ai o aplica\u021bie ci doar un site, trebuie s\u0103 ai \u00een vedere ca acea campanie s\u0103 fie optimizat\u0103 pentru mobile<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prin intermediul cursurilor \u0219i serviciilor de consultan\u021b\u0103 pe care le ofer\u0103, MobileAcademy.ro sprijin\u0103 zona de mobile development \u0219i mobile marketing din Rom\u00e2nia. \u00cens\u0103 mai mult dec\u00e2t at\u00e2t, se implic\u0103 \u00een educa\u021bia pie\u021bei prin organizarea de meetupuri lunare pe diferite teme de mobile marketing \u0219i colaboreaz\u0103 cu ONG-uri sau grupuri civice care vor s\u0103 activeze \u00een zona de educa\u021bie \u0219i implicare social\u0103<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bm8JY1-nBho\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ce-ar-trebui-sa-stie-magazinele-online-care-vor-sa-isi-dezvolte-propria-aplicatie-interviu-cu-auras-mihai-geambasu-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La edi\u021bia din mai a GPeC SUMMIT am stat de vorb\u0103 cu Aura\u0219 Mihai Geamba\u0219u, Co-founder MobileAcademy.ro, despre prezen\u021ba \u00een mobile a magazinelor online rom\u00e2ne\u0219ti. Iat\u0103 c\u00e2teva idei pe scurt din interviul realizat de Gabriela Bejan, reporterul nostru oficial: &nbsp; \u00cen Rom\u00e2nia avem deja aplica\u021bii mobile de e-commerce, exemple pe care le putem folosi fie ca standard de pia\u021b\u0103 Momentan, Rom\u00e2nia se afl\u0103 la \u00eenceputul cre\u0219terii accelerate iar 60-70% din traficul de Internet provine de pe dispozitive mobile C\u00e2nd ar trebui un magazin online s\u0103 investeasc\u0103 \u00eentru-o aplica\u021bie de mobile?<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[785,8,432,184,62,64,739,409,591,100,214,215,229,142,48,787,90,786,233],"class_list":["post-11670","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-auras-mihai-geambasu","tag-comert-electronic-2","tag-comert-online","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-marketing-online","tag-mobile","tag-mobile-academy","tag-mobile-commerce","tag-mobileacademy","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11670"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11670\/revisions"}],"predecessor-version":[{"id":11941,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11670\/revisions\/11941"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}