{"id":11715,"date":"2017-12-07T19:52:20","date_gmt":"2017-12-07T16:52:20","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11715"},"modified":"2018-01-09T11:43:14","modified_gmt":"2018-01-09T08:43:14","slug":"business-planul-unui-magazin-online-care-vrea-sa-atace-piata-internationala-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/business-planul-unui-magazin-online-care-vrea-sa-atace-piata-internationala-video","title":{"rendered":"Business planul unui magazin online care vrea s\u0103 atace pia\u021ba interna\u021bional\u0103 | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/business-planul-unui-magazin-online-care-vrea-sa-atace-piata-internationala-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11719\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Dac\u0103 \u00een 2016 cre\u0219terea pie\u021bei comer\u021bului electronic a fost de 35-38%, anul acesta aceast\u0103 cre\u0219tere a accelerat \u0219i merge spre 40%, ceea ce \u00eenseamn\u0103 o cre\u0219tere de pia\u021b\u0103 de la 2 miliarde la 2,8 miliarde de euro. La edi\u021bia de toamn\u0103 a GPeC SUMMIT am stat de vorb\u0103 cu Iulian Stanciu, CEO eMAG, despre ce a determinat aceast\u0103 cre\u0219tere \u0219i ce nu ar trebui s\u0103 lipseasc\u0103 din strategia unui magazin online care pl\u0103nuie\u0219te s\u0103 se extind\u0103 pe pia\u021ba interna\u021bional\u0103. Interviul complet, realizat de reporterul nostru oficial, Gabriela Bejan, poate fi urm\u0103rit mai jos. Iat\u0103 \u0219i c\u00e2teva idei pe scurt:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen primul r\u00e2nd, \u00een ceea ce prive\u0219te economia digital\u0103 \u0219i comer\u021bul online, suntem pe ultimul loc \u00een Europa. Num\u0103rul de magazine online este \u00een cre\u0219tere, unele vin din retailul tradi\u021bional, altele \u00ee\u0219i \u00eencep un business direct online, \u0219i aici marketplace-ul nostru a contribuit foarte mult: am ajuns \u00een momentul de fa\u021b\u0103 la peste 500 de magazine noi \u00een fiecare lun\u0103 \u0219i la un total de 6000 de magazine online. Un alt element care a contat a fost num\u0103rul de clien\u021bi care descoper\u0103 comer\u021bul online pentru c\u0103 aici g\u0103sesc produsele dorite, serviciile s-au \u00eembun\u0103t\u0103\u021bit, at\u00e2t serviciile oferite de magazinele online, c\u00e2t \u0219i serviciile oferite de curieri, \u00eencrederea \u00een plata online \u0219i penetrarea pl\u0103\u021bii cu cardul au crescut. Toate aceste lucruri au dus la o cre\u0219tere accelerat\u0103 \u0219i anul acesta aceast\u0103 cre\u0219tere va continua deoarece online-ul salveaz\u0103 timp \u0219i bani.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Multe magazine online care au deja un business stabil se g\u00e2ndesc s\u0103 ias\u0103 \u0219i s\u0103 v\u00e2nd\u0103 \u00a0\u00eenafara grani\u021belor \u021b\u0103rii, la nivel regional sau chiar la nivel interna\u021bional, \u00eens\u0103 au diverse temeri: c\u0103 nu sunt preg\u0103tite sau c\u0103 nu au o infrastructur\u0103 tehnologic\u0103 suficient de puternic\u0103 care s\u0103 le permit\u0103 acest lucru. Iulian vede dou\u0103 tipuri de magazine online: cele care sunt foarte bune pe partea de produs, la ceea ce v\u00e2nd, \u0219i cele care se pricep foarte bine la tehnologie \u0219i marketing. Pentru cele care se pricep foarte bine la produs, cea mai bun\u0103 solu\u021bie pentru extinderea la nivel interna\u021bional ar fi listarea pe marketplace-uri, at\u00e2t cele regionale c\u00e2t \u0219i cele globale. \u00cen schimb, pentru cele care se pricep foarte bine la tehnologie, probabil \u00eenceperea unui business \u00eenafara grani\u021belor \u021b\u0103rii nu este foarte complicat\u0103, dar ar trebui s\u0103 fie atente la respectarea legilor locale de protec\u021bie a consumatorului &#8211; legisla\u021bia european\u0103 nu a fost \u00eenc\u0103 aliniat\u0103 \u00een toate \u021b\u0103rile. Apoi trebuie respectate termenele de livrare \u0219i trebuie s\u0103 existe o integrare cu firmele de curierat locale \u0219i furnizorii de pl\u0103\u021bi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Orice magazin online care se hot\u0103r\u0103\u0219te s\u0103 atace pia\u021ba interna\u021bional\u0103 trebuie s\u0103 aib\u0103 \u00een vedere urm\u0103toarele: s\u0103 \u00een\u021beleag\u0103 contextul local, s\u0103 \u0219tie cine sunt juc\u0103torii, c\u00e2t de mare este pia\u021ba, apoi s\u0103 \u00een\u021beleag\u0103 ce \u00ee\u0219i doresc clien\u021bii, ce conteaz\u0103 \u00een pia\u021ba respectiv\u0103: simplitatea? Pre\u021bul? Serviciile de livrare?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">\u201eNu este neap\u0103rat cea mai bun\u0103 solu\u021bie s\u0103 te duci \u00een locul \u00een care este toat\u0103 lumea, trebuie s\u0103 g\u0103se\u0219ti o bucat\u0103 \u00een care s\u0103 te diferen\u021biezi, pe care s\u0103 o c\u00e2\u0219tigi, \u0219i de acolo s\u0103 cre\u0219ti.\u201d<\/span><\/i><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pentru antreprenorii care se afl\u0103 \u00eenc\u0103 la \u00eenceput de drum este recomandat s\u0103 \u201estart small\u201d \u0219i apoi s\u0103 creasc\u0103 \u0219i vedem \u00een pia\u021b\u0103 din ce \u00een ce mai multe magazine online ni\u0219ate. Exist\u0103 un poten\u021bial foarte mare de cre\u0219tere pentru ni\u0219ele din zona de fashion, produse pentru copii, produse pentru cas\u0103 \u0219i gradin\u0103, accesorii pentru electronice \u0219i electrocasnice sau produse auto, iar Iulian este de p\u0103rere c\u0103 aceste ni\u0219e sunt locul ideal din care s\u0103 \u00eencepi s\u0103 te specializezi, apoi s\u0103 te extinzi cu lucruri conexe, urm\u00e2nd ca ulterior s\u0103 ajungi s\u0103 vinzi de toate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">\u201eDac\u0103 \u00eencepi s\u0103 vinzi de toate, \u0219ansa s\u0103 faci lucrurile bine scade foarte mult \u0219i este \u0219i o b\u0103taie mare \u00eentre cei care v\u00e2nd de toate.\u201d<\/span><\/i><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0218i nu \u00een ultimul r\u00e2nd, cum ar trebui s\u0103 decid\u0103 un magazin online ce investi\u021bie trebuie s\u0103 aloce pentru tot ce \u00eenseamn\u0103 tehnologie? Un prim pas pe care un magazin online ar trebui s\u0103 \u00eel fac\u0103 este s\u0103 \u00ee\u0219i securizeze ni\u0219te tranzac\u021bii \u0219i cel mai simplu mod de a face acest lucru este listarea pe marketplace. De aceea, majoritatea magazinelor care \u00eencep un business online recurg la aceast\u0103 strategie, iar avantajul marketplace-ului din Rom\u00e2nia este c\u0103 ofer\u0103 rapid nu doar trafic, ci \u0219i tranzac\u021bii. Dup\u0103 ce ai tranzac\u021bii po\u021bi \u00eencepe s\u0103 optimizezi, s\u0103 \u00ee\u021bi desenezi \u00een prim\u0103 faz\u0103 procesele de business, apoi vine decizia de implementare a unor tehnologii care s\u0103 optimizeze aceste procese.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">\u201eNu ar trebui s\u0103 investe\u0219ti \u00een solu\u021bii de e-commerce p\u00e2n\u0103 nu ai definit foarte clar care sunt procesele de business \u0219i pentru a defini aceste procese ai nevoie de tranzac\u021bii.\u201d<\/span><\/i><\/h4>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/03Xq48iStfg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/business-planul-unui-magazin-online-care-vrea-sa-atace-piata-internationala-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Dac\u0103 \u00een 2016 cre\u0219terea pie\u021bei comer\u021bului electronic a fost de 35-38%, anul acesta aceast\u0103 cre\u0219tere a accelerat \u0219i merge spre 40%, ceea ce \u00eenseamn\u0103 o cre\u0219tere de pia\u021b\u0103 de la 2 miliarde la 2,8 miliarde de euro. La edi\u021bia de toamn\u0103 a GPeC SUMMIT am stat de vorb\u0103 cu Iulian Stanciu, CEO eMAG, despre ce a determinat aceast\u0103 cre\u0219tere \u0219i ce nu ar trebui s\u0103 lipseasc\u0103 din strategia unui magazin online care pl\u0103nuie\u0219te s\u0103 se extind\u0103 pe pia\u021ba interna\u021bional\u0103. Interviul complet, realizat de reporterul nostru oficial, Gabriela Bejan, poate fi urm\u0103rit mai jos. Iat\u0103 \u0219i c\u00e2teva idei pe scurt: \u00cen primul r\u00e2nd, \u00een ceea ce prive\u0219te economia digital\u0103 \u0219i comer\u021bul online, suntem pe ultimul loc \u00een Europa. Num\u0103rul de magazine online este \u00een cre\u0219tere, unele vin din retailul tradi\u021bional, altele \u00ee\u0219i \u00eencep un business direct online, \u0219i aici marketplace-ul nostru a contribuit foarte mult: am ajuns \u00een momentul de fa\u021b\u0103<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[8,432,62,739,187,409,591,100,214,215,753,229,233],"class_list":["post-11715","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-emag","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-iulian-stanciu","tag-magazin-online","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11715"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11715\/revisions"}],"predecessor-version":[{"id":11939,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11715\/revisions\/11939"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}