{"id":11740,"date":"2017-12-11T17:39:10","date_gmt":"2017-12-11T14:39:10","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11740"},"modified":"2018-01-09T11:42:27","modified_gmt":"2018-01-09T08:42:27","slug":"piata-de-fashion-retrospectiva-anului-2017-si-asteptari-pentru-2018-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/piata-de-fashion-retrospectiva-anului-2017-si-asteptari-pentru-2018-video","title":{"rendered":"Pia\u021ba de fashion: retrospectiva anului 2017 \u0219i a\u0219tept\u0103ri pentru 2018 | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/piata-de-fashion-retrospectiva-anului-2017-si-asteptari-pentru-2018-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11743\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-1-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-1-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-1-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-1-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-1.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00cen primele 10 luni ale anului 2017, Fashion Days a crescut cu 60%, \u00een timp ce pia\u021ba de fashion din Rom\u00e2nia, at\u00e2t cea online c\u00e2t \u0219i cea offline, a crescut cu 10%. Ce a determinat aceast\u0103 cre\u0219tere dar \u0219i care sunt a\u0219tept\u0103rile pentru anul viitor am aflat de la Robert Berza, General Manager Fashion Days Group. Interviul complet, realizat de reporterul nostru oficial, Gabriela Bejan, poate fi urm\u0103rit mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2017 a venit cu o cre\u0219tere \u00eentre 7 \u0219i 10% a pie\u021bei de fashion din Rom\u00e2nia, at\u00e2t online c\u00e2t \u0219i offline. Zona de online a crescut aproape dublu fa\u021b\u0103 de cea de offline, \u00eens\u0103 \u00eentruc\u00e2t majoritatea \u00a0magazinelor de fashion au preg\u0103tite strategii de omnichannel nu ne mai putem raporta doar la online, ci trebuie s\u0103 ne raport\u0103m la \u00eentreaga pia\u021b\u0103 de fashion.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te modul \u00een care magazinele online rom\u00e2ne\u0219ti comunic\u0103 \u0219i \u00ee\u0219i g\u00e2ndesc strategiile, \u00een 2017 am observat urm\u0103toarele: multe magazine online au investit \u00een marketing \u0219i acum pare c\u0103 acum sunt mai mul\u021bi juc\u0103tori vizibili pe pia\u021b\u0103 care investesc \u00een reclame TV sau \u00ee\u0219i m\u0103resc bugetele de marketing digital. Acest fenomen este datorat \u0219i cre\u0219terii economice cu 9% din ultimul trimestru. De asemenea, se mai observ\u0103 \u0219i comunicarea \u00een jurul beneficiilor pe care un produs le ofer\u0103, nu doar al pre\u021bului acestuia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0218i comportamentul clien\u021bilor online s-a schimbat \u00een 2017. Pentru multe magazine online, mobile-first nu mai este doar o strategie, ci o realitate ce poate fi demonstrat\u0103 prin cifre: aproximativ jum\u0103tate din v\u00e2nz\u0103rile pe care unele magazine online le-au \u00eenregistrat au provenit din aplica\u021biile mobile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De\u0219i pre\u021bul este un element important, care influen\u021beaz\u0103 direct rata de conversie, exist\u0103 \u0219i perioade \u00een an c\u00e2nd noutatea unui produs c\u00e2nt\u0103re\u0219te mai mult dec\u00e2t pre\u021bul acestuia &#8211; de exemplu la schimbarea sezoanelor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te cele mai eficiente canale de marketing, se remarc\u0103 canalele directe. Pentru unele businessuri, un canal direct poate fi aplica\u021bia de mobil, pentru altele, newsletterul; \u00eens\u0103 un canal direct este cel mai eficient pentru a atrage conversii.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_vIKaGPB0cM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/piata-de-fashion-retrospectiva-anului-2017-si-asteptari-pentru-2018-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen primele 10 luni ale anului 2017, Fashion Days a crescut cu 60%, \u00een timp ce pia\u021ba de fashion din Rom\u00e2nia, at\u00e2t cea online c\u00e2t \u0219i cea offline, a crescut cu 10%. Ce a determinat aceast\u0103 cre\u0219tere dar \u0219i care sunt a\u0219tept\u0103rile pentru anul viitor am aflat de la Robert Berza, General Manager Fashion Days Group. Interviul complet, realizat de reporterul nostru oficial, Gabriela Bejan, poate fi urm\u0103rit mai jos. 2017 a venit cu o cre\u0219tere \u00eentre 7 \u0219i 10% a pie\u021bei de fashion din Rom\u00e2nia, at\u00e2t online c\u00e2t \u0219i offline. Zona de online a crescut aproape dublu fa\u021b\u0103 de cea de offline, \u00eens\u0103 \u00eentruc\u00e2t majoritatea \u00a0magazinelor de fashion au preg\u0103tite strategii de omnichannel nu ne mai putem raporta doar la online, ci trebuie s\u0103 ne raport\u0103m la \u00eentreaga pia\u021b\u0103 de fashion.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[158,8,432,62,739,123,409,591,100,214,215,229,233],"class_list":["post-11740","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-black-friday","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-fashion-days","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11740"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11740\/revisions"}],"predecessor-version":[{"id":11937,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11740\/revisions\/11937"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}