{"id":11745,"date":"2017-12-12T11:27:30","date_gmt":"2017-12-12T08:27:30","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11745"},"modified":"2017-12-12T11:52:19","modified_gmt":"2017-12-12T08:52:19","slug":"5-tendinte-2018-pentru-agentii-digitale","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/5-tendinte-2018-pentru-agentii-digitale","title":{"rendered":"5 tendin\u021be din 2018 pentru care trebuie s\u0103 se preg\u0103teasc\u0103 agen\u021biile digitale"},"content":{"rendered":"
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Clien\u021bii cer tot mai mult\u00a0ca brand-urile s\u0103 aib\u0103 abord\u0103ri personale \u00een strategiile lor de marketing. Social Media Today<\/a> eviden\u021biaz\u0103 cinci tendin\u021be de care agen\u021biile digitale trebuie s\u0103 \u021bin\u0103 seama \u00een 2018.<\/p>\n

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1. Consumatorii\u00a0reac\u021bioneaz\u0103 mai bine la momente\u00a0nefiltrate, autentice, dec\u00e2t la con\u021binut perfect g\u00e2ndit<\/h3>\n

Fotografiile generice, cump\u0103rate din baze de date, nu-i emo\u021bioneaz\u0103 pe clien\u021bi. Ace\u0219tia caut\u0103 s\u0103 aib\u0103 rela\u021bii mai personale cu brand-urile, de aceea vor aprecia imagini nefiltrate, f\u0103r\u0103 efecte speciale.<\/p>\n

2. Storytelling-ul este mai\u00a0important ca oric\u00e2nd<\/h3>\n

A trecut\u00a0epoca \u00een care puteai\u00a0angaja orice copywriter ca s\u0103-\u021bi creeze con\u021binut. Acum se apeleaz\u0103 tot mai mult la „povestitori” profesioni\u0219ti \u0219i chiar la jurnali\u0219ti, mai ales c\u0103 mul\u021bi fo\u0219ti jurnali\u0219ti caut\u0103 s\u0103 se reorienteze c\u0103tre content marketing.<\/p>\n

3. Automatizarea (inteligen\u021ba artificial\u0103) este \u00een expansiune<\/h3>\n

P\u00e2n\u0103 \u00een iulie 2018, inteligen\u021ba artificial\u0103 ar putea genera 20% din con\u021binutul de business pentru social media. Facebook folose\u0219te tehnologia de mult timp, iar chatbo\u021bii devin o prezen\u021b\u0103 obi\u0219nuit\u0103 \u00een e-commerce.<\/p>\n

4. Conteaz\u0103 rela\u021biile consistente cu influencerii<\/h3>\n

Clien\u021bii nu mai vor s\u0103 vad\u0103 staruri care promoveaz\u0103 temporar un brand sau un produs, ci vor s\u0103 cunoasc\u0103 lideri de opinie din industrie, care s\u0103 ofere valoare social\u0103 atunci c\u00e2nd vorbesc despre produse.<\/p>\n

5. Cre\u0219te concuren\u021ba pentru vizualiz\u0103rile clipurilor<\/h3>\n

Videoclipul este cel mai consumat gen de social media \u0219i tendin\u021ba va continua \u00een 2018. Unii spun chiar c\u0103, p\u00e2n\u0103 \u00een 2020, 80% din con\u021binutul online va fi video. Primele 3 secunde din clip sunt cele mai importante.<\/p>\n

\u2192 Citi\u021bi articolul integral la\u00a0Social Media Today<\/a><\/strong><\/p>\n

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Clien\u021bii cer tot mai mult\u00a0ca brand-urile s\u0103 aib\u0103 abord\u0103ri personale \u00een strategiile lor de marketing. Social Media Today eviden\u021biaz\u0103 cinci tendin\u021be de care agen\u021biile digitale trebuie s\u0103 \u021bin\u0103 seama \u00een 2018. 1. Consumatorii\u00a0reac\u021bioneaz\u0103 mai bine la momente\u00a0nefiltrate, autentice, dec\u00e2t la con\u021binut perfect g\u00e2ndit Fotografiile generice, cump\u0103rate din baze de date, nu-i emo\u021bioneaz\u0103 pe clien\u021bi. Ace\u0219tia caut\u0103 s\u0103 aib\u0103 rela\u021bii mai personale cu brand-urile, de aceea vor aprecia imagini nefiltrate, f\u0103r\u0103 efecte speciale. 2. Storytelling-ul este mai\u00a0important ca oric\u00e2nd A trecut\u00a0epoca \u00een care puteai\u00a0angaja orice copywriter ca s\u0103-\u021bi creeze con\u021binut. Acum se apeleaz\u0103 tot mai mult la „povestitori” profesioni\u0219ti \u0219i chiar la jurnali\u0219ti, mai ales c\u0103 mul\u021bi fo\u0219ti jurnali\u0219ti caut\u0103 s\u0103 se reorienteze c\u0103tre content marketing.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-11745","post","type-post","status-publish","format-standard","hentry","category-ecommerce-in-lume"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11745"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11745\/revisions"}],"predecessor-version":[{"id":11756,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11745\/revisions\/11756"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}