{"id":11772,"date":"2017-12-13T16:40:31","date_gmt":"2017-12-13T13:40:31","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11772"},"modified":"2017-12-13T16:46:18","modified_gmt":"2017-12-13T13:46:18","slug":"ups-pulse-of-the-online-shopper-studiu-2017","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/ups-pulse-of-the-online-shopper-studiu-2017","title":{"rendered":"UPS Pulse of the Online Shopper: 75% dintre clien\u021bi consider\u0103 returul gratuit ca un factor important atunci c\u00e2nd aleg comercian\u021bi online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ups-pulse-of-the-online-shopper-studiu-2017\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pentru a avea succes pia\u021ba dinamic\u0103 de retail de ast\u0103zi, companiile trebuie s\u0103 \u00een\u021beleag\u0103 a\u0219tept\u0103rile \u0219i comportamentele consumatorilor. Studiul\u00a0<strong>UPS Pulse of the Online Shopper<\/strong> pe 2017 analizeaz\u0103 comportamentul clientului online pe tot parcursul experien\u021bei de cump\u0103rare, de la cercetarea pre-achizi\u021bie p\u0103n\u0103 la cump\u0103rare \u0219i a\u0219tept\u0103rile post-achizi\u021bie. Rezultatele studiului arat\u0103 clar c\u0103 nivelul de confort determin\u0103 deciziile, \u00een timp ce informa\u021biile relevante \u0219i transparente \u00eel fac pe client s\u0103 cumpere &#8211; fie c\u0103 acele informa\u021bii se refer\u0103 la op\u021biuni de livrare, costuri de transport, timp estimativ de livrare sau u\u0219urin\u021ba returului.<\/p>\n<p>75% dintre clien\u021bi consider\u0103 c\u0103 transportul gratuit la retur este important atunci c\u00e2nd alegi magazinul online \u0219i 52% dintre ei cred c\u0103 op\u021biunile de retur sunt cruciale c\u00e2nd cau\u021bi \u0219i alegi produse pe Internet.<\/p>\n<div id='gallery-1' class='gallery galleryid-11772 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/UPS-shopper-expectations.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"144\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/UPS-shopper-expectations-300x144.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/UPS-shopper-expectations-300x144.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/UPS-shopper-expectations.png 545w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/UPS-retail-trends.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"133\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/UPS-retail-trends-300x133.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/UPS-retail-trends-300x133.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/UPS-retail-trends.jpg 552w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Telefoanele inteligente c\u00e2\u0219tig\u0103 tot mai mult teren, a\u0219a c\u0103 30% dintre utilizatorii de smartphone au selectat instrumentele de plat\u0103 online\u00a0(PayPal, ApplePay etc.) ca <strong>metod\u0103 preferat\u0103 de plat\u0103<\/strong>. A\u0219a cum era de a\u0219teptat, tinerii din categoria <em>millenials<\/em> fac 24% din achizi\u021bii de pe telefon.<!--more--><\/p>\n<p>Marketplace-urile se dezvolt\u0103, din moment ce 38% dintre cump\u0103r\u0103torii online care au achizi\u021bionat ceva de la un comerciant interna\u021bional spun c\u0103 au g\u0103sit acolo <strong>cel mai mic pre\u021b de pe pia\u021b\u0103<\/strong>. Cei mai importan\u021bi factori de cump\u0103rare de la un marketplace sunt:<\/p>\n<ul>\n<li>67% pre\u021buri mai bune;<\/li>\n<li>43% selec\u021bie mai bun\u0103 de produse;<\/li>\n<li>41% transport gratuit sau cu reducere<\/li>\n<\/ul>\n<p>Cei mai importan\u021bi factori de c\u0103utare \u0219i alegere a produselor online:<\/p>\n<ul>\n<li>76% pre\u021bul produselor<\/li>\n<li>71% costurile de transport;<\/li>\n<li>71% informa\u021bii detaliate despre produse.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Studiul\u00a0<a href=\"https:\/\/solutions.ups.com\/ups-pulse-of-the-online-shopper-LP.html\" target=\"_blank\" rel=\"noopener\">UPS Pulse of the Online Shopper 2017 (volume 1)<\/a>\u00a0evalueaz\u0103 obiceiurile de consum de la pre-achizi\u021bie la post-livarre. Studiul din 2017 a fost realizat \u00een trimestrul al III-lea din acest an \u0219i s-a bazat pe un e\u0219antion comScore de 6,478 de clien\u021bi online din Fran\u021ba, Germania, Italia, Polonia, Spania \u0219i Marea Britanie. Responden\u021bii au f\u0103cut cel pu\u021bin dou\u0103 cump\u0103r\u0103turi online \u00eentr-o perioad\u0103 medie de 3 luni.<\/em><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ups-pulse-of-the-online-shopper-studiu-2017\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pentru a avea succes pia\u021ba dinamic\u0103 de retail de ast\u0103zi, companiile trebuie s\u0103 \u00een\u021beleag\u0103 a\u0219tept\u0103rile \u0219i comportamentele consumatorilor. Studiul\u00a0UPS Pulse of the Online Shopper pe 2017 analizeaz\u0103 comportamentul clientului online pe tot parcursul experien\u021bei de cump\u0103rare, de la cercetarea pre-achizi\u021bie p\u0103n\u0103 la cump\u0103rare \u0219i a\u0219tept\u0103rile post-achizi\u021bie. Rezultatele studiului arat\u0103 clar c\u0103 nivelul de confort determin\u0103 deciziile, \u00een timp ce informa\u021biile relevante \u0219i transparente \u00eel fac pe client s\u0103 cumpere &#8211; fie c\u0103 acele informa\u021bii se refer\u0103 la op\u021biuni de livrare, costuri de transport, timp estimativ de livrare sau u\u0219urin\u021ba returului. 75% dintre clien\u021bi consider\u0103 c\u0103 transportul gratuit la retur este important atunci c\u00e2nd alegi magazinul online \u0219i 52% dintre ei cred c\u0103 op\u021biunile de retur sunt cruciale c\u00e2nd cau\u021bi \u0219i alegi produse pe Internet. Telefoanele inteligente c\u00e2\u0219tig\u0103 tot mai mult teren, a\u0219a c\u0103 30% dintre utilizatorii de smartphone au selectat instrumentele de plat\u0103 online\u00a0(PayPal, ApplePay etc.) ca metod\u0103 preferat\u0103 de<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11772","post","type-post","status-publish","format-standard","hentry","category-comert-electronic"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11772"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11772\/revisions"}],"predecessor-version":[{"id":11776,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11772\/revisions\/11776"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}