{"id":11802,"date":"2017-12-15T10:37:31","date_gmt":"2017-12-15T07:37:31","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11802"},"modified":"2017-12-15T10:37:31","modified_gmt":"2017-12-15T07:37:31","slug":"rtb-house-studiu-cumparaturi-craciun-romania","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/rtb-house-studiu-cumparaturi-craciun-romania","title":{"rendered":"RTB House: rom\u00e2nii cump\u0103r\u0103 cu 75% mai mult \u00een s\u0103pt\u0103m\u00e2na de dinainte de Cr\u0103ciun"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/rtb-house-studiu-cumparaturi-craciun-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/rtb-house-cumparaturi-craciun.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-11804\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/rtb-house-cumparaturi-craciun-510x1024.jpg\" alt=\"\" width=\"299\" height=\"601\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/rtb-house-cumparaturi-craciun.jpg 510w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/rtb-house-cumparaturi-craciun-149x300.jpg 149w\" sizes=\"auto, (max-width: 299px) 100vw, 299px\" \/><\/a>Analiza companiei RTB House arat\u0103 c\u0103 vizitatorii magazinelor online cump\u0103r\u0103 cel mai mult \u00een zilele de luni (<strong>cu 38% mai mult<\/strong> fa\u021b\u0103 de medie) \u0219i cel mai pu\u021bin \u00een cele de s\u00e2mb\u0103t\u0103 (<strong>cu 22% mai pu\u021bin<\/strong>). La mijlocul lunii decembrie, popularitatea magazinelor online se diminueaz\u0103: vizitele scad cu <strong>22%<\/strong>, iar cump\u0103r\u0103turile cu <strong>41%<\/strong>. Imediat dup\u0103 Ajunul Cr\u0103ciunului, utilizatorii de Internet \u00eencep din nou s\u0103 dea click pe reclame, ceea ce indic\u0103 \u00een mod clar interes pentru ofertele de sezon.<\/p>\n<p>\u00cen zilele de Cr\u0103ciun, rom\u00e2nii acceseaz\u0103 magazinele online extrem de rar, <strong>cu 36% mai pu\u021bin<\/strong> fa\u021b\u0103 de restul lunii. Iar \u00een ce prive\u0219te tranzac\u021biile efectuate, acestea <strong>scad cu 56%<\/strong>. Spre deosebire de utilizatorii din alte \u021b\u0103ri, rom\u00e2nii arat\u0103 cel mai mare interes fa\u021b\u0103 de reclame la \u00eenceputul lunii decembrie.<\/p>\n<p>De\u0219i utilizatorii acceseaz\u0103 magazinele online mai pu\u021bin \u00een zilele de Cr\u0103ciun, dau \u00een continuare click pe reclame. Pe 25 \u0219i 26 decembrie, utilizatorii dau click pe bannere <strong>cu 10-11% mai mult<\/strong> dec\u00e2t media lunii decembrie. Imediat dup\u0103 Cr\u0103ciun, cump\u0103r\u0103turile efective cresc brusc.<\/p>\n<p>Analiza RTB House cuprinde date colectate din 40 de pie\u021be din Europa, America Latin\u0103, Africa, Asia \u0219i Pacific, precum \u0219i din Orientul Mijlociu.<\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/rtb-house-studiu-cumparaturi-craciun-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Analiza companiei RTB House arat\u0103 c\u0103 vizitatorii magazinelor online cump\u0103r\u0103 cel mai mult \u00een zilele de luni (cu 38% mai mult fa\u021b\u0103 de medie) \u0219i cel mai pu\u021bin \u00een cele de s\u00e2mb\u0103t\u0103 (cu 22% mai pu\u021bin). La mijlocul lunii decembrie, popularitatea magazinelor online se diminueaz\u0103: vizitele scad cu 22%, iar cump\u0103r\u0103turile cu 41%. Imediat dup\u0103 Ajunul Cr\u0103ciunului, utilizatorii de Internet \u00eencep din nou s\u0103 dea click pe reclame, ceea ce indic\u0103 \u00een mod clar interes pentru ofertele de sezon. \u00cen zilele de Cr\u0103ciun, rom\u00e2nii acceseaz\u0103 magazinele online extrem de rar, cu 36% mai pu\u021bin fa\u021b\u0103 de restul lunii. Iar \u00een ce prive\u0219te tranzac\u021biile efectuate, acestea scad cu 56%. Spre deosebire de utilizatorii din alte \u021b\u0103ri, rom\u00e2nii arat\u0103 cel mai mare interes fa\u021b\u0103 de reclame la \u00eenceputul lunii decembrie. De\u0219i utilizatorii acceseaz\u0103 magazinele online mai pu\u021bin \u00een zilele de Cr\u0103ciun, dau \u00een continuare click pe reclame. Pe 25 \u0219i 26 decembrie,<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[678,704],"class_list":["post-11802","post","type-post","status-publish","format-standard","hentry","category-piata-de-ecommerce-din-romania","tag-rtb-house","tag-studiu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11802"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11802\/revisions"}],"predecessor-version":[{"id":11805,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11802\/revisions\/11805"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}