{"id":11829,"date":"2017-12-19T19:26:16","date_gmt":"2017-12-19T16:26:16","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11829"},"modified":"2018-01-09T11:39:20","modified_gmt":"2018-01-09T08:39:20","slug":"optimizarea-ratei-de-conversie-ajuta-la-seo-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/optimizarea-ratei-de-conversie-ajuta-la-seo-video","title":{"rendered":"Optimizarea ratei de conversie ajut\u0103 la SEO | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/optimizarea-ratei-de-conversie-ajuta-la-seo-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11830\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-7-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-7-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-7-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-7-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-7.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Nimeni nu \u0219tie exact cum func\u021bioneaz\u0103 algoritmul Google, a\u0219a c\u0103 tot ce ne r\u0103m\u00e2ne de f\u0103cut este s\u0103 experiment\u0103m. La edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017, am stat de vorb\u0103 cu Cyrus Shepard, Fondator Fazillion Media, despre 3 lucruri de care trebuie s\u0103 \u021bii cont dac\u0103 vrei s\u0103 ai o pozi\u021bie mai bun\u0103 \u00een clasamentul Google. Interviul complet \u00eel pute\u021bi urm\u0103ri mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen prezentarea sa, Cyrus a \u00eemp\u0103rt\u0103\u0219it mai multe trucuri cu ajutorul c\u0103rora po\u021bi avansa \u00een clasamentul Google. Cele mai importante sunt:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Experimenteaz\u0103 mereu<\/b><span style=\"font-weight: 400;\">, \u00eencearc\u0103 lucruri noi; nu po\u021bi \u0219tii niciodat\u0103 dinainte ce func\u021bioneaz\u0103 pentru tine<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Scoate \u00een eviden\u021b\u0103 lucrurile importante<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Actualizez\u0103 constant<\/b><\/li>\n<\/ol>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Cele 3 gre\u0219eli pe care magazinele online le fac mereu sunt:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lansarea unui site care apoi nu este \u00eentre\u021binut \u0219i\/sau optimizat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Site-uri \u00eencete<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Folosirea incorect\u0103 a datelor din Analytics<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Unul dintre cele mai importante lucruri pe care mul\u021bi nu \u00eel realizeaz\u0103 este c\u0103 optimizarea ratei de conversie te ajut\u0103 s\u0103 ob\u021bii o pozi\u021bie mai bun\u0103 \u00een clasamentul Google, prin faptul c\u0103 utilizatorul interac\u021bioneaz\u0103 cu site-ul t\u0103u. Dac\u0103 un posibil client ajunge pe site-ul t\u0103u dintr-o c\u0103utare pe Google \u0219i reu\u0219e\u0219te s\u0103 \u00ee\u0219i ating\u0103 obiectivul (de exemplu s\u0103 achizi\u021bioneze un anumit produs), Google va observa c\u0103 acesta nu continu\u0103 c\u0103utarea \u0219i pe alte site-uri \u0219i va direc\u021biona mai mult trafic c\u0103tre tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen cazul ratei de respingere (unbounce rate), aceasta nu este \u00eentotdeauna un lucru r\u0103u. Fiecare website are o rat\u0103 de respingere, \u00eens\u0103 pentru a o mic\u0219ora este important s\u0103 \u00ee\u021bi setezi \u0219i urm\u0103re\u0219ti corect obiectivele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cele mai importante unelte pe care trebuie s\u0103 le folose\u0219ti dac\u0103 vrei s\u0103 \u00ee\u021bi optimizezi rata de conversie sunt Google Search Console \u0219i Heatmaps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2\u021biva speciali\u0219ti SEO pe care Cyrus ne recomand\u0103 s\u0103 \u00eei urm\u0103rim sunt: <\/span><a href=\"https:\/\/twitter.com\/britneymuller\"><b>Britney Muller<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/twitter.com\/oligardner\"><b>Oli Gardner<\/b><\/a><span style=\"font-weight: 400;\"> \u0219i <\/span><a href=\"http:\/\/www.rosshudgens.com\/\"><b>Ross Hudgens<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/N_0H3dzr7qQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/optimizarea-ratei-de-conversie-ajuta-la-seo-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Nimeni nu \u0219tie exact cum func\u021bioneaz\u0103 algoritmul Google, a\u0219a c\u0103 tot ce ne r\u0103m\u00e2ne de f\u0103cut este s\u0103 experiment\u0103m. La edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017, am stat de vorb\u0103 cu Cyrus Shepard, Fondator Fazillion Media, despre 3 lucruri de care trebuie s\u0103 \u021bii cont dac\u0103 vrei s\u0103 ai o pozi\u021bie mai bun\u0103 \u00een clasamentul Google. Interviul complet \u00eel pute\u021bi urm\u0103ri mai jos. \u00cen prezentarea sa, Cyrus a \u00eemp\u0103rt\u0103\u0219it mai multe trucuri cu ajutorul c\u0103rora po\u021bi avansa \u00een clasamentul Google. Cele mai importante sunt: Experimenteaz\u0103 mereu, \u00eencearc\u0103 lucruri noi; nu po\u021bi \u0219tii niciodat\u0103 dinainte ce func\u021bioneaz\u0103 pentru tine Scoate \u00een eviden\u021b\u0103 lucrurile importante Actualizez\u0103 constant<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[98,743,184,64,591,100,215,142,111,233],"class_list":["post-11829","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-conversion-optimization","tag-cyrus-shepard","tag-digital-marketing","tag-e-commerce-marketing","tag-gpec-2017","tag-gpec-summit","tag-interviu-gpec","tag-marketing-online","tag-optimizarea-conversiilor","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11829"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11829\/revisions"}],"predecessor-version":[{"id":11931,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11829\/revisions\/11931"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}