{"id":11836,"date":"2017-12-20T11:54:32","date_gmt":"2017-12-20T08:54:32","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11836"},"modified":"2017-12-22T13:12:23","modified_gmt":"2017-12-22T10:12:23","slug":"cum-sa-organizezi-un-giveaway-de-succes-si-cum-sa-eviti-concursomanii-partea-a-iia","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-organizezi-un-giveaway-de-succes-si-cum-sa-eviti-concursomanii-partea-a-iia","title":{"rendered":"Cum s\u0103 organizezi un giveaway de succes (\u0219i cum s\u0103 evi\u021bi concursomanii) &#8211; Partea a IIa"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-organizezi-un-giveaway-de-succes-si-cum-sa-eviti-concursomanii-partea-a-iia\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">Organizarea unui giveaway online poate aduce multe beneficii: o <\/span><b>vizibilitate mai mare a brandului<\/b><span style=\"font-weight: 400;\">, <\/span><b>trafic crescut pe site<\/b><span style=\"font-weight: 400;\">, <\/span><b>loializarea clien\u021bilor<\/b><span style=\"font-weight: 400;\"> etc. \u00cens\u0103 pentru a te asigura c\u0103 profi\u021bi din plin de toate aceste beneficii, este necesar\u0103 o preg\u0103tire temeinic\u0103 \u00eenainte \u0219i, mai important, ai nevoie de un plan de follow-up. Iat\u0103 cum te po\u021bi asigura c\u0103 ob\u021bii rezultatele dorite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11843\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/pexels-photo-264741mic-1024x517.jpg\" alt=\"\" width=\"1024\" height=\"517\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/pexels-photo-264741mic-1024x517.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/pexels-photo-264741mic-300x152.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/pexels-photo-264741mic-768x388.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un aspect important pe care mul\u021bi organizatori \u00eel ignor\u0103 este <\/span><b>strategia post-giveaway<\/b><span style=\"font-weight: 400;\">. Dac\u0103 ai ales corect premiul \u0219i ai targetat audien\u021ba potrivit\u0103, tocmai te-ai ales cu ni\u0219te <\/span><b>lead-uri de calitate<\/b><span style=\"font-weight: 400;\">. De ce s\u0103 nu profi\u021bi de ele? Po\u021bi trimite mesaje de mul\u021bumire tuturor celor care s-au \u00eenscris \u0219i eventual \u0219i un cod de discount; cu siguran\u021b\u0103 vor fi mult mai u\u0219or de convertit! \u00cen plus \u00ee\u021bi vei consolida rela\u021bia cu audien\u021ba ta, lucru care va conta foarte mult mai t\u00e2rziu. Mai multe sfaturi despre cum ar putea ar\u0103ta un mail pentru \u201eghinioni\u0219ti\u201d <a href=\"https:\/\/www.crazyegg.com\/blog\/marketing-giveaways\/\"><strong>aici<\/strong><\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un alt lucru important pe care ar trebui s\u0103 \u00eel faci dup\u0103 un giveaway este s\u0103 \u00eel analizezi. Astfel, vei putea vedea dac\u0103 \u021bi-ai \u00eendeplinit obiectivele pe care \u021bi le-ai propus \u0219i vei putea \u00eembun\u0103t\u0103\u021bi procesele pentru data viitoare.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Iar acum s\u0103 trecem la partea cu adev\u0103rat interesant\u0103 &#8211; <\/span><b>evitarea concursomanilor!<\/b><span style=\"font-weight: 400;\"> \u00cen primul r\u00e2nd, iat\u0103 de ce trebuie s\u0103 evi\u021bi astfel de persoane:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">vor genera comentarii \u0219i post\u0103ri negative despre brand <\/span><\/li>\n<li><span style=\"font-weight: 400;\">vor trimite sesiz\u0103ri c\u0103tre organele competente pentru a cere investiga\u021bii am\u0103nun\u021bite <\/span><\/li>\n<li><span style=\"font-weight: 400;\">te vor for\u021ba s\u0103 pierzi (mult) timp gestion\u00e2nd situa\u021bii de criz\u0103 de imagine.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Oric\u00e2t de mult te-ai chinui s\u0103 targetezi c\u00e2t mai precis publicul \u021bint\u0103, tot vei atrage cel pu\u021bin un concursoman, iar concursomanii nu vin niciodat\u0103 singuri! \u00cens\u0103 chiar dac\u0103 nu te po\u021bi feri complet de ei, exist\u0103 c\u00e2teva trucuri care te vor ajuta s\u0103 minimizezi daunele pe care ace\u0219tia le pot face.<\/span><\/p>\n<ol>\n<li><b>Regulamentul de participare<\/b><span style=\"font-weight: 400;\">: cum spuneam \u0219i \u00een prima parte a articolului, orice concurs are nevoie de un regulament clar \u00een care s\u0103 fie specificate condi\u021biile de organizare \u0219i participare. Cu c\u00e2t regulamentul este mai cuprinz\u0103tor, cu at\u00e2t limitezi mai mult ac\u021biunile concursomanilor.<\/span><\/li>\n<li><b>Folose\u0219te \u00eentotdeauna algoritmi automa\u021bi<\/b>: orice ac\u021biune pe care o faci poate (\u0219i va fi!) folosit\u0103 \u00eempotriva ta de c\u0103tre concursomani. A\u0219a c\u0103 ideal este s\u0103 fii c\u00e2t mai transparent \u00een ceea ce faci \u0219i s\u0103 implici c\u00e2t mai pu\u021bin latura uman\u0103, altfel ri\u0219ti s\u0103 te \u00eenconjori de tot felul de teorii conspira\u021bioniste.<\/li>\n<li><b>\u00cenarmeaz\u0103-te cu r\u0103bdare<\/b><span style=\"font-weight: 400;\">: nici cel mai riguros regulament de participare nu \u00eei va opri pe concursomani s\u0103 \u00ee\u0219i \u00eencerce norocul. Indiferent dac\u0103 opiniile \u00a0r\u0103ut\u0103cioase \u0219i amenin\u021b\u0103rile sunt trimise pe mail, postate pe site sau pe pagina de Facebook, este de datoria ta s\u0103 r\u0103spunzi la fiecare \u00een parte. \u00ce\u021bi po\u021bi formula dinainte template-uri de r\u0103spuns standard, \u00eens\u0103 trebuie neap\u0103rat s\u0103 \u00eel personalizezi pentru fiecare participant &#8211; \u00ee\u021bi vei da seama repede c\u0103, de fapt, conversezi cu aceea\u0219i persoan\u0103 care \u00ee\u021bi scrie de pe mai multe adrese de email. Argumenteaz\u0103-\u021bi \u00eentotdeauna r\u0103spunsurile folosind paragrafe din regulament.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-organizezi-un-giveaway-de-succes-si-cum-sa-eviti-concursomanii-partea-a-iia\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Organizarea unui giveaway online poate aduce multe beneficii: o vizibilitate mai mare a brandului, trafic crescut pe site, loializarea clien\u021bilor etc. \u00cens\u0103 pentru a te asigura c\u0103 profi\u021bi din plin de toate aceste beneficii, este necesar\u0103 o preg\u0103tire temeinic\u0103 \u00eenainte \u0219i, mai important, ai nevoie de un plan de follow-up. Iat\u0103 cum te po\u021bi asigura c\u0103 ob\u021bii rezultatele dorite: Un aspect important pe care mul\u021bi organizatori \u00eel ignor\u0103 este strategia post-giveaway. Dac\u0103 ai ales corect premiul \u0219i ai targetat audien\u021ba potrivit\u0103, tocmai te-ai ales cu ni\u0219te lead-uri de calitate. De ce s\u0103 nu profi\u021bi de ele? Po\u021bi trimite mesaje de mul\u021bumire tuturor celor care s-au \u00eenscris \u0219i eventual \u0219i un cod de discount; cu siguran\u021b\u0103 vor fi mult mai u\u0219or de convertit! \u00cen plus \u00ee\u021bi vei consolida rela\u021bia cu audien\u021ba ta, lucru care va conta foarte mult mai t\u00e2rziu. Mai multe sfaturi despre cum ar putea ar\u0103ta un mail pentru<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8,432,98,61,184,62,64,739,798,229,142],"class_list":["post-11836","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-comert-electronic-2","tag-comert-online","tag-conversion-optimization","tag-conversion-rate-optimization","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-giveaway","tag-magazin-online","tag-marketing-online"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11836"}],"version-history":[{"count":10,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11836\/revisions"}],"predecessor-version":[{"id":11865,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11836\/revisions\/11865"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}