{"id":11855,"date":"2017-12-22T11:21:53","date_gmt":"2017-12-22T08:21:53","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11855"},"modified":"2018-07-15T12:39:12","modified_gmt":"2018-07-15T09:39:12","slug":"cum-sa-integrezi-storytelling-in-strategia-de-comunicare-a-unui-magazin-online-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-integrezi-storytelling-in-strategia-de-comunicare-a-unui-magazin-online-video","title":{"rendered":"Cum s\u0103 integrezi storytelling \u00een strategia de comunicare a unui magazin online | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-integrezi-storytelling-in-strategia-de-comunicare-a-unui-magazin-online-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11856\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-9-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-9-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-9-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-9-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-9.png 1366w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Tot mai multe magazine online au \u00eenceput s\u0103 \u00ee\u0219i concentreze eforturile de comunicare \u00een jurul strategiilor de content marketing, \u00eens\u0103 multe dintre ele se a\u0219teapt\u0103 la rezultate uimitoare din prima zi. La edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017 am stat de vorb\u0103 cu Amy Harrison, Fondator Write With Influence, despre c\u00e2t de mult timp ar trebui s\u0103 investeasc\u0103 magazinele online \u00een crearea de con\u021binut pentru a vedea rezultate. Interviul complet realizat de reporterul nostru oficial, Gabriela Bejan, poate fi urm\u0103rit mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exist\u0103 multe lucruri pe care le po\u021bi face c\u00e2nd vine vorba de con\u021binut. Unele vor da rezultate imediat, \u00eens\u0103 de cele mai multe ori rezultatele sunt vizibile pe parcurs. Este important s\u0103 experimentezi cu diferite tipuri de con\u021binut pe diferite canale pentru a vedea ce func\u021bioneaz\u0103 pentru tine, \u00eens\u0103, \u00een general, ar trebui s\u0103 alegi un singur canal pe care s\u0103 te concentrezi pentru a crea cel mai valoros con\u021binut posibil pentru clien\u021bii t\u0103i.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Una dintre dilemele oamenilor de marketing este lungimea unui articol &#8211; sunt mai eficiente articolele lungi, care acoper\u0103 mai multe aspecte ale unui produs, sau cele scurte \u0219i foarte schematice? R\u0103spunsul este: depinde de produs. Un articol despre un produs ar trebui privit ca o discu\u021bie online cu un posibil client: pentru un produs simplu, u\u0219or de folosit \u0219i accesibil ca pre\u021b, o postare foarte vizual\u0103 \u00eempreun\u0103 cu o scurt\u0103 descriere pot conduce c\u0103tre o achizi\u021bie. \u00cen schimb, pentru un produs complex, sau pentru v\u00e2nz\u0103rile din mediul B2B, va fi nevoie de mai mult content \u00een jurul produsului pentru a \u00eencheia procesul de achizi\u021bie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Magazinele online care vor s\u0103 colaboreze cu agen\u021bii ar trebui s\u0103 \u0219tie c\u0103 preg\u0103tirea unui brief nu este o munc\u0103 u\u0219oar\u0103. Un brief ar trebui s\u0103 fie cuprinz\u0103tor iar partea de research poate dura c\u00e2teva zile. \u00cens\u0103 un truc pentru a putea \u00eencepe cu dreptul atunci c\u00e2nd te gr\u0103be\u0219ti este s\u0103 te g\u00e2nde\u0219ti la client: ce probleme au clien\u021bii mei? Cum rezolv\u0103 produsul meu acele probleme? Cum a fost experien\u021ba celor care au folosit produsul meu \u0219i care este feedbackul lor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Provocarea v\u00e2nz\u0103rilor B2B unde produsele sunt complexe iar ciclurile de cump\u0103rare mai lungi este faptul c\u0103 trebuie s\u0103 convingi mai multe persoane. De cele mai multe ori, persoana care se aboneaz\u0103 la newsletter sau cere o ofert\u0103 nu este persoana care va lua \u0219i decizia final\u0103. \u00cen acest caz, o scurt\u0103 descriere a produsului (1-2 pagini) care poate fi desc\u0103rcat\u0103 de pe site sau care este trimis\u0103 automat prin email \u0219i pe care ace\u0219tia o pot trimite mai departe c\u0103tre superiori va ajuta la securizarea unei achizi\u021bii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un mit despre storytelling este faptul c\u0103 trebuie s\u0103 inventezi o poveste sau s\u0103 poveste\u0219ti o \u00eent\u00e2mplare dramatic\u0103. De fapt, orice afacere are pove\u0219ti care nu sunt spuse. Oamenilor le place s\u0103 afle ce se \u00eent\u00e2mpl\u0103 \u201e\u00een spatele cortinei\u201d, ce procese se desf\u0103\u0219oar\u0103 atunci c\u00e2nd ei plaseaz\u0103 o comand\u0103. Umanizarea unei afaceri te va apropia mai mult de clien\u021bi.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5-7e7qWnPxc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-integrezi-storytelling-in-strategia-de-comunicare-a-unui-magazin-online-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Tot mai multe magazine online au \u00eenceput s\u0103 \u00ee\u0219i concentreze eforturile de comunicare \u00een jurul strategiilor de content marketing, \u00eens\u0103 multe dintre ele se a\u0219teapt\u0103 la rezultate uimitoare din prima zi. La edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017 am stat de vorb\u0103 cu Amy Harrison, Fondator Write With Influence, despre c\u00e2t de mult timp ar trebui s\u0103 investeasc\u0103 magazinele online \u00een crearea de con\u021binut pentru a vedea rezultate. Interviul complet realizat de reporterul nostru oficial, Gabriela Bejan, poate fi urm\u0103rit mai jos. Exist\u0103 multe lucruri pe care le po\u021bi face c\u00e2nd vine vorba de con\u021binut. Unele vor da rezultate imediat, \u00eens\u0103 de cele mai multe ori rezultatele sunt vizibile pe parcurs. Este important s\u0103 experimentezi cu diferite tipuri de con\u021binut pe diferite canale pentru a vedea ce func\u021bioneaz\u0103 pentru tine, \u00eens\u0103, \u00een general, ar trebui s\u0103 alegi un singur canal pe care s\u0103 te concentrezi pentru a crea cel<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[725,8,432,184,62,64,739,410,409,591,100,214,215,142,233],"class_list":["post-11855","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-amy-harrison","tag-comert-electronic-2","tag-comert-online","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-marketing-online","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11855"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11855\/revisions"}],"predecessor-version":[{"id":13677,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11855\/revisions\/13677"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}