{"id":11869,"date":"2017-12-27T17:31:25","date_gmt":"2017-12-27T14:31:25","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11869"},"modified":"2018-01-09T11:38:25","modified_gmt":"2018-01-09T08:38:25","slug":"retentia-clientilor-este-mai-importanta-decat-atragerea-lor-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/retentia-clientilor-este-mai-importanta-decat-atragerea-lor-video","title":{"rendered":"Reten\u021bia clien\u021bilor este mai important\u0103 dec\u00e2t atragerea lor | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/retentia-clientilor-este-mai-importanta-decat-atragerea-lor-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11870\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-10-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-10-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-10-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-10-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-10.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Unul dintre speakerii de top care a urcat pe scena GPeC SUMMIT 2017 toamna aceasta este Sam Mallikarjunan, Executive Strategist HubSpot. \u00cen prezentarea sa, Sam ne \u00eendemna s\u0103 ne concentr\u0103m mai mult pe procesul de decizie \u0219i s\u0103 afl\u0103m c\u00e2t mai multe despre cum iau decizii clien\u021bii no\u0219tri. Interviul complet poate fi urm\u0103rit mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reten\u021bia clien\u021bilor este important\u0103 deoarece niciun business nu \u00ee\u0219i poate permite s\u0103 investeasc\u0103 \u00een strategii de marketing at\u00e2ta timp c\u00e2t nu \u00ee\u0219i poate fideliza clien\u021bii. Trebuie s\u0103 analiz\u0103m mereu ra\u021bia CLV:CAC (Customer Lifetime Value : Customer Acquisition) \u0219i s\u0103 identific\u0103m clien\u021bii valoro\u0219i. De asemenea, trebuie s\u0103 ne folosim de istoricul clien\u021bilor no\u0219tri pentru a le oferi o experien\u021b\u0103 pl\u0103cut\u0103, s\u0103 personaliz\u0103m site-ul pe care ace\u0219tia \u00eel vizualizeaz\u0103, dar \u0219i emailurile pe care ace\u0219tia le primesc. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">Ne concentr\u0103m at\u00e2t de mult pe c\u00e2\u0219tiguri imediate \u00eenc\u00e2t nu mai realiz\u0103m c\u0103 afacerile sunt pe termen lung.<\/span><\/i><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Printre cele mai mari gre\u0219eli ale magazinelor online se num\u0103r\u0103:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing &#8211; spam\u0103m lista de contacte cu nenum\u0103rate mailuri cu discounturi \u0219i monopoliz\u0103m discu\u021bia cu clien\u021bii no\u0219tri, vorbim doar despre noi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un focus (prea) mare pe clien\u021bii care sunt deja preg\u0103ti\u021bi s\u0103 achizi\u021bioneze &#8211; trebuie s\u0103 atragem clien\u021bi c\u00e2t mai devreme posibil, chiar \u00eenainte ca ace\u0219tia s\u0103 realizeze c\u0103 au o problem\u0103 sau o nevoie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un focus (prea) mare pe gura p\u00e2lniei de v\u00e2nz\u0103ri atunci c\u00e2nd la v\u00e2rf avem pierderi mari &#8211; ne concentr\u0103m s\u0103 atragem mai mult trafic pe site atunci c\u00e2nd actualii clien\u021bi nu mai achizi\u021bioneaz\u0103 \u0219i a doua oar\u0103<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2teva trucuri pentru a rezolva aceste probleme:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Afl\u0103 care sunt \u00eentreb\u0103rile clien\u021bilor t\u0103i \u0219i integreaz\u0103 r\u0103spunsurile \u00een strategia de SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nu te baza doar pe comportamentul clien\u021bilor \u00ee\u0219i \u00eencearc\u0103 s\u0103 afli care sunt obiectivele pe care ace\u0219tia le urm\u0103resc<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00e2nde\u0219te-te la \u00eentregul catalogul de produse<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Scopul unei analize de comportament este acela de a identifica pasul la care se afl\u0103 un utilizator \u00een ciclul de cump\u0103rare pentru a-i putea oferi o experien\u021b\u0103 relevant\u0103. Dac\u0103 un utilizator \u00ee\u0219i abandoneaz\u0103 co\u0219ul de cump\u0103r\u0103turi la check-out nu \u00eenseamn\u0103 neap\u0103rat c\u0103 pre\u021bul este o problem\u0103 &#8211; este posibil s\u0103 fi realizat c\u0103 nu are nevoie de produsul respectiv. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">Ne concentr\u0103m prea mult pe \u00eencerca s\u0103 aducem utilizatorii c\u00e2t mai aproape de finalizarea unei tranzac\u021bii \u0219i nu le mai oferim experien\u021ba de care au nevoie la momentul respectiv. <\/span><\/i><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Toolurile pe care Sam ni le recomand\u0103 sunt <\/span><a href=\"https:\/\/www.intercom.com\/\"><b>Intercom<\/b><\/a><span style=\"font-weight: 400;\"> \u0219i <\/span><a href=\"https:\/\/www.hotjar.com\/\"><b>Hotjar<\/b><\/a><span style=\"font-weight: 400;\">. C\u00e2teva sugestii de speciali\u0219ti pe care trebuie neap\u0103rat s\u0103 \u00eei urm\u0103rim: <\/span><a href=\"https:\/\/twitter.com\/matthewbarby\"><b>Matthew Barby<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/conversionxl.com\/blog\/\"><b>ConversionXL<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.forentrepreneurs.com\/\"><b>For Entrepreneurs by David Skok<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/moz.com\/blog\"><b>Moz<\/b><\/a><span style=\"font-weight: 400;\"> \u0219i <\/span><a href=\"https:\/\/neilpatel.com\/blog\/\"><b>Neil Patel<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/AfY8o3Sg4v8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/retentia-clientilor-este-mai-importanta-decat-atragerea-lor-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Unul dintre speakerii de top care a urcat pe scena GPeC SUMMIT 2017 toamna aceasta este Sam Mallikarjunan, Executive Strategist HubSpot. \u00cen prezentarea sa, Sam ne \u00eendemna s\u0103 ne concentr\u0103m mai mult pe procesul de decizie \u0219i s\u0103 afl\u0103m c\u00e2t mai multe despre cum iau decizii clien\u021bii no\u0219tri. Interviul complet poate fi urm\u0103rit mai jos. Reten\u021bia clien\u021bilor este important\u0103 deoarece niciun business nu \u00ee\u0219i poate permite s\u0103 investeasc\u0103 \u00een strategii de marketing at\u00e2ta timp c\u00e2t nu \u00ee\u0219i poate fideliza clien\u021bii. Trebuie s\u0103 analiz\u0103m mereu ra\u021bia CLV:CAC (Customer Lifetime Value : Customer Acquisition) \u0219i s\u0103 identific\u0103m clien\u021bii valoro\u0219i. De asemenea, trebuie s\u0103 ne folosim de istoricul clien\u021bilor no\u0219tri pentru a le oferi o experien\u021b\u0103 pl\u0103cut\u0103, s\u0103 personaliz\u0103m site-ul pe care ace\u0219tia \u00eel vizualizeaz\u0103, dar \u0219i emailurile pe care ace\u0219tia le primesc. &nbsp; Ne concentr\u0103m at\u00e2t de mult pe c\u00e2\u0219tiguri imediate \u00eenc\u00e2t nu mai realiz\u0103m c\u0103 afacerile sunt pe termen lung. &nbsp;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[8,432,184,62,64,739,410,409,591,100,214,215,229,142,802,233],"class_list":["post-11869","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-marketing-online","tag-sam-mallikarjunan","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11869"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11869\/revisions"}],"predecessor-version":[{"id":11928,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11869\/revisions\/11928"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}