{"id":11873,"date":"2017-12-28T19:42:57","date_gmt":"2017-12-28T16:42:57","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11873"},"modified":"2018-01-09T11:38:12","modified_gmt":"2018-01-09T08:38:12","slug":"cum-sa-stimulezi-plata-cu-cardul-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-stimulezi-plata-cu-cardul-video","title":{"rendered":"Cum s\u0103 stimulezi plata cu cardul | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-stimulezi-plata-cu-cardul-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11874\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-11-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-11-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-11-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-11-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/12\/Untitled-11.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00cen mai vorbeam cu Silvia Ionescu, E-Commerce Manager Banca Transilvania, despre chatbotul Livia pe care tocmai \u00eel lansaser\u0103. La jum\u0103tate de an de la lansare, am fost curio\u0219i s\u0103 vedem care au fost primele rezultatele. Interviul complet poate fi vizionat mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Livia interac\u021bioneaz\u0103 din ce \u00een ce mai mult \u0219i mai des cu clien\u021bii B\u0103nciiTransilvania, care au \u00eenceput deja s\u0103 o cunoasc\u0103. De\u0219i \u0219tie s\u0103 comunice pe mai multe canale, principalul mod de comunicare r\u0103m\u00e2ne Facebook, unde a str\u00e2ns deja peste 5000 de fani. \u00centruc\u00e2t se afl\u0103 \u00eenc\u0103 \u00een training nu putem vorbi de rezultate specifice, \u00eens\u0103 principalul indicator de performan\u021b\u0103 care va fi analizat dup\u0103 primul an de func\u021bionare va fi degrevarea call centerului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cens\u0103 chatbotul Livia nu este singurul proiect lansat pentru clien\u021bii B\u0103ncii Transilvania. Sistemul de plat\u0103 \u00een rate este una dintre uneltele pe care Banca Transilvania le pune la dispozi\u021bia magazinelor online pentru a stimula v\u00e2nz\u0103rile. \u00centotdeauna la plata \u00een rate se observ\u0103 o cre\u0219tere a valorii medii a co\u0219ului de cump\u0103r\u0103turi &#8211; dac\u0103 valoarea unei pl\u0103\u021bi integrale nu trece de 200 RON, pentru plata \u00een rate valoarea cre\u0219te p\u00e2n\u0103 la 300 RON sau chiar mai mult, deoarece clien\u021bii \u00ee\u0219i permit s\u0103 cumpere mai multe produse sau un produs mai scump.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Categoriile de magazine care performeaz\u0103 cel mai bine sunt IT&amp;C, Home&amp;Deco \u0219i Fashion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te plata online cu cardul, agen\u021biile \u00eencearc\u0103 s\u0103 educe pia\u021ba, \u00eens\u0103 se fac eforturi \u0219i pentru a aduce comercian\u021bi din offline \u00een online. Totu\u0219i, efortul este unul comun: \u00eencrederea clien\u021bilor trebuie c\u00e2\u0219tigat\u0103 \u0219i \u00een plus ace\u0219tia pot primi anumite beneficii dac\u0103 aleg s\u0103 pl\u0103teasc\u0103 cu cardul (de exemplu, unele magazine online ofer\u0103 transport gratuit la plata cu cardul). Pentru cei care nu doresc totu\u0219i s\u0103 \u00ee\u0219i introduc\u0103 datele cardului \u00een browser, Banca Transilvania \u0219i cu FANCourier au ad\u0103ugat \u0219i op\u021biunea de POS la curier.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/P8KJ2ZhfhtE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-stimulezi-plata-cu-cardul-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen mai vorbeam cu Silvia Ionescu, E-Commerce Manager Banca Transilvania, despre chatbotul Livia pe care tocmai \u00eel lansaser\u0103. La jum\u0103tate de an de la lansare, am fost curio\u0219i s\u0103 vedem care au fost primele rezultatele. Interviul complet poate fi vizionat mai jos. Livia interac\u021bioneaz\u0103 din ce \u00een ce mai mult \u0219i mai des cu clien\u021bii B\u0103nciiTransilvania, care au \u00eenceput deja s\u0103 o cunoasc\u0103. De\u0219i \u0219tie s\u0103 comunice pe mai multe canale, principalul mod de comunicare r\u0103m\u00e2ne Facebook, unde a str\u00e2ns deja peste 5000 de fani. \u00centruc\u00e2t se afl\u0103 \u00eenc\u0103 \u00een training nu putem vorbi de rezultate specifice, \u00eens\u0103 principalul indicator de performan\u021b\u0103 care va fi analizat dup\u0103 primul an de func\u021bionare va fi degrevarea call centerului. \u00cens\u0103 chatbotul Livia nu este singurul proiect lansat pentru clien\u021bii B\u0103ncii Transilvania. Sistemul de plat\u0103 \u00een rate este una dintre uneltele pe care Banca Transilvania le pune la dispozi\u021bia magazinelor online pentru a stimula<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[754,8,432,62,739,410,409,591,100,214,215,229,804,805,96,803,233],"class_list":["post-11873","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-banca-transilvania","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-plata-cu-cardul","tag-plata-in-rate","tag-plati-online","tag-silvia-ionescu","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11873"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11873\/revisions"}],"predecessor-version":[{"id":11927,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11873\/revisions\/11927"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}