{"id":11889,"date":"2018-01-05T13:08:11","date_gmt":"2018-01-05T10:08:11","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11889"},"modified":"2018-01-05T13:08:11","modified_gmt":"2018-01-05T10:08:11","slug":"10-trenduri-care-vor-defini-comertul-online-in-2018","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/10-trenduri-care-vor-defini-comertul-online-in-2018","title":{"rendered":"10 trenduri care vor defini comer\u021bul online \u00een 2018"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/10-trenduri-care-vor-defini-comertul-online-in-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11893\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/What_Is_The_Future_of_Ecommerce_in_2018_and_Beyond_10_Trends.png\" alt=\"\" width=\"1880\" height=\"2272\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/What_Is_The_Future_of_Ecommerce_in_2018_and_Beyond_10_Trends.png 1880w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/What_Is_The_Future_of_Ecommerce_in_2018_and_Beyond_10_Trends-248x300.png 248w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/What_Is_The_Future_of_Ecommerce_in_2018_and_Beyond_10_Trends-768x928.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/What_Is_The_Future_of_Ecommerce_in_2018_and_Beyond_10_Trends-847x1024.png 847w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\" \/>La 23 de ani de la lansare, gigantul Amazon domin\u0103 deja 37% din pia\u021ba de e-commerce, iar \u00een urm\u0103torii 3 ani se estimeaz\u0103 c\u0103 va controla peste 50% din totalul de v\u00e2nz\u0103ri online. Un asemenea succes este asigurat de \u00een\u021belegerea oportunit\u0103\u021bilor pe care le poate oferi pia\u021ba \u0219i nu doar de inova\u021bie. A\u0219adar, iat\u0103 10 trenduri care vor defini comer\u021bul online \u00een viitorul apropiat (conform platformei <\/span><a href=\"https:\/\/www.shopify.com\/enterprise\/the-future-of-ecommerce\"><b>Shopify<\/b><\/a><span style=\"font-weight: 400;\">) \u0219i de care ar trebui s\u0103 \u021bine\u021bi cont \u00een strategia de marketing din 2018 dac\u0103 unul dintre obiectivele voastre este s\u0103 deveni\u021bi urm\u0103torul Amazon:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De\u0219i \u00een continu\u0103 cre\u0219tere, comer\u021bul electronic reprezint\u0103 doar 9.1% din v\u00e2nz\u0103rile din retail<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comer\u021bul online B2B este mult mai profitabil dec\u00e2t comer\u021bul online B2C<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automatizarea comer\u021bului online devine accesibil\u0103<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fragmentarea canalelor de comunicare \u00a0este urm\u0103toarea provocare \u00een comer\u021bul electronic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comer\u021bul online multi-channel este solu\u021bia pentru fragmentarea canalelor de comunicare<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comer\u021bul online interna\u021bional va r\u0103m\u00e2ne neexploatat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile devine principala platform\u0103 de shopping online, \u00eens\u0103 vine cu provoc\u0103ri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campaniile de v\u00e2nz\u0103ri pe social media aduc \u00een sf\u00e2r\u0219it rezultate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Micro-momentele (prin urmare micro-conversiile) sunt noua unealt\u0103 pentru optimizare<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Crearea de con\u021binut este secretul unui engagement ridicat<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0218i acum, s\u0103 le lu\u0103m \u0219i s\u0103 le \u00een\u021belegem pe r\u00e2nd!<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>De\u0219i \u00een continu\u0103 cre\u0219tere, comer\u021bul electronic reprezint\u0103 doar 9.1% din v\u00e2nz\u0103rile din retail<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00cen ultimii ani, cre\u0219terea comer\u021bului online a fost aproape exponen\u021bial\u0103, de la 5.4% (2012) la 9.1% din totalul v\u00e2nz\u0103rilor din retail la sf\u00e2r\u0219itul celui de-al treilea trimestru al 2017. Aceast\u0103 cre\u0219tere rapid\u0103, \u00eempreun\u0103 cu o cot\u0103 de pia\u021b\u0103 sc\u0103zut\u0103, \u00eenseamn\u0103 oportunit\u0103\u021bi semnificative pentru noii juc\u0103tori de a surclasa liderii. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Comer\u021bul online B2B este mult mai profitabil dec\u00e2t comer\u021bul online B2C<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tranzac\u021biile din comer\u021bul electronic B2B au fost estimate la 7.66 trilioane de dolari \u00een 2017, fa\u021b\u0103 de 5.83 trilioane de dolari \u00een 2013. Aceast\u0103 diferen\u021b\u0103 de cre\u0219tere reprezint\u0103 aproape totalul de tranzac\u021bii din comer\u021bul electronic B2C din 2017 &#8211; 2,143 trilioane de dolari.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b> Automatizarea comer\u021bului online devine accesibil\u0103<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00cen urm\u0103 cu 10 ani, cel mai mare secret al marilor retaileri era marketing automation &#8211; o metod\u0103 prin care ace\u0219tia puteau economisi timp \u0219i bani \u00een timp ce v\u00e2nz\u0103rile cre\u0219teau. \u00cen 2017, acest trend a fost \u00eenlocuit de e-commerce automation, despre care, conform Google Trends, \u00eenc\u0103 nu se vorbe\u0219te foarte mult. De\u0219i exist\u0103 deja companii care profit\u0103 din plin de acest nou trend, \u00een lipsa unei platforme dedicate de e-commerce automation, acestea \u0219i-au creat propriile solu\u021bii pe care cel mai probabil nu le vor \u00eemp\u0103rt\u0103\u0219i prea cur\u00e2nd. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11890\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Ecommerce_automation_is_part_of_ecommerce_s_future_and_present_grande.png\" alt=\"\" width=\"600\" height=\"291\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Ecommerce_automation_is_part_of_ecommerce_s_future_and_present_grande.png 600w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Ecommerce_automation_is_part_of_ecommerce_s_future_and_present_grande-300x146.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Fragmentarea canalelor de comunicare \u00a0este urm\u0103toarea provocare \u00een comer\u021bul electronic<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Datorit\u0103 evolu\u021biei tehnologice, consumatorii au acces la un num\u0103r foarte mare de canale prin care pot achizi\u021biona produse, ceea ce \u00eenseamn\u0103 c\u0103 indiferent dac\u0103 e\u0219ti un startup sau o companie multina\u021bional\u0103, exist\u0103 oportunit\u0103\u021bi \u0219i riscuri pentru fiecare.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Comer\u021bul online multi-channel este solu\u021bia pentru fragmentarea canalelor de comunicare<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nu putem vorbi de fragmentare f\u0103r\u0103 a men\u021biona comer\u021bul online multi-channel. 86% dintre cump\u0103r\u0103torii online au intrat \u00een contact cu un produs achizi\u021bionat pe cel pu\u021bin 2 canale diferite.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Studiul complet realizat de platforma <\/span><a href=\"https:\/\/www.shopify.com\/enterprise\/the-future-of-ecommerce\"><b>Shopify<\/b><\/a><span style=\"font-weight: 400;\"> poate fi g\u0103sit <\/span><a href=\"https:\/\/www.shopify.com\/enterprise\/the-future-of-ecommerce\"><b>aici<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/10-trenduri-care-vor-defini-comertul-online-in-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La 23 de ani de la lansare, gigantul Amazon domin\u0103 deja 37% din pia\u021ba de e-commerce, iar \u00een urm\u0103torii 3 ani se estimeaz\u0103 c\u0103 va controla peste 50% din totalul de v\u00e2nz\u0103ri online. Un asemenea succes este asigurat de \u00een\u021belegerea oportunit\u0103\u021bilor pe care le poate oferi pia\u021ba \u0219i nu doar de inova\u021bie. A\u0219adar, iat\u0103 10 trenduri care vor defini comer\u021bul online \u00een viitorul apropiat (conform platformei Shopify) \u0219i de care ar trebui s\u0103 \u021bine\u021bi cont \u00een strategia de marketing din 2018 dac\u0103 unul dintre obiectivele voastre este s\u0103 deveni\u021bi urm\u0103torul Amazon: De\u0219i \u00een continu\u0103 cre\u0219tere, comer\u021bul electronic reprezint\u0103 doar 9.1% din v\u00e2nz\u0103rile din retail Comer\u021bul online B2B este mult mai profitabil dec\u00e2t comer\u021bul online B2C Automatizarea comer\u021bului online devine accesibil\u0103 Fragmentarea canalelor de comunicare \u00a0este urm\u0103toarea provocare \u00een comer\u021bul electronic Comer\u021bul online multi-channel este solu\u021bia pentru fragmentarea canalelor de comunicare Comer\u021bul online interna\u021bional va r\u0103m\u00e2ne neexploatat Mobile devine principala platform\u0103<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[814,75,8,432,62,739,229,142,812,813],"class_list":["post-11889","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-814","tag-amazon","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-magazin-online","tag-marketing-online","tag-shopify","tag-trenduri"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11889"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11889\/revisions"}],"predecessor-version":[{"id":11894,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11889\/revisions\/11894"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}