{"id":11900,"date":"2018-01-08T20:20:56","date_gmt":"2018-01-08T17:20:56","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11900"},"modified":"2018-01-09T11:36:56","modified_gmt":"2018-01-09T08:36:56","slug":"despre-digital-marketing-in-romania-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/despre-digital-marketing-in-romania-video","title":{"rendered":"Despre Digital Marketing \u00een Rom\u00e2nia | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/despre-digital-marketing-in-romania-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11901\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-3-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-3-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-3-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-3-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-3.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Anul 2017 a fost un an plin de provoc\u0103ri pentru oamenii de marketing. De\u0219i e-commerce-ul este \u00een cre\u0219tere la nivel global, rezisten\u021ba utilizatorilor la reclame i-a determinat pe ace\u0219tia s\u0103 se \u00eendrepte c\u0103tre noi metode de comunicare, c\u00e2t mai inovative \u0219i mai fresh. Despre Digital Marketing \u00een Rom\u00e2nia am stat de vorb\u0103 cu Vladimir Houba, Regional Commercial Director RTB House, la cea de-a 12-a edi\u021bie a Galei Premiilor E-commerce. Interviul complet, realizat de reporterul nostru oficial, Gabriela Bejan, poate fi urm\u0103rit mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Industria de marketing din Rom\u00e2nia se arat\u0103 promi\u021b\u0103toare. Cu c\u00e2t Internetul are o rat\u0103 de penetrare mai mare, cu at\u00e2t cre\u0219te \u0219i num\u0103rul utilizatorilor care au cump\u0103rat cel pu\u021bin o dat\u0103 online. Pia\u021ba din Rom\u00e2nia este dinamic\u0103 \u0219i a crescut \u00een ultimii ani, dar are \u00eenc\u0103 un poten\u021bial mare de cre\u0219tere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te o medie a ratei de conversie, aceasta depinde de sectorul de activitate. Totu\u0219i, av\u00e2nd \u00een vedere c\u0103 RTB House s-a specializat \u00een retargetarea consumatorilor, ratele de conversie \u00eenregistrate sunt deasupra mediei. Acest lucru se datoreaz\u0103 \u0219i faptului c\u0103 RTB House a investit \u00een implementarea unor algoritmi de deep learning care s\u0103 permit\u0103 previziuni c\u00e2t mai precise, dar \u0219i care s\u0103 ajute la extragerea unor informa\u021bii valoroase despre comportamentul consumatorilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De\u0219i tehnologia RTB House poate fi folosit\u0103 cu succes \u00een orice industrie, categoriile de produse care au \u00eenregistrat cele mai bune rezultate sunt: fashion, IT&amp;C \u0219i home&amp;deco.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ca \u0219i planuri de viitor, RTB House va continua s\u0103 investeasc\u0103 \u00een a deveni cel mai bun furnizor de servicii de retargetare la nivel global. Pentru pia\u021ba din Rom\u00e2nia \u00eens\u0103, focusul va fi pe parteneriatele cu editorii online pentru a le putea oferi clien\u021bilor acces la publicitate premium \u0219i pentru a sus\u021bine pia\u021ba digital\u0103 local\u0103 \u00een general.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/a2vBOlOUmwE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/despre-digital-marketing-in-romania-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Anul 2017 a fost un an plin de provoc\u0103ri pentru oamenii de marketing. De\u0219i e-commerce-ul este \u00een cre\u0219tere la nivel global, rezisten\u021ba utilizatorilor la reclame i-a determinat pe ace\u0219tia s\u0103 se \u00eendrepte c\u0103tre noi metode de comunicare, c\u00e2t mai inovative \u0219i mai fresh. Despre Digital Marketing \u00een Rom\u00e2nia am stat de vorb\u0103 cu Vladimir Houba, Regional Commercial Director RTB House, la cea de-a 12-a edi\u021bie a Galei Premiilor E-commerce. Interviul complet, realizat de reporterul nostru oficial, Gabriela Bejan, poate fi urm\u0103rit mai jos. Industria de marketing din Rom\u00e2nia se arat\u0103 promi\u021b\u0103toare. Cu c\u00e2t Internetul are o rat\u0103 de penetrare mai mare, cu at\u00e2t cre\u0219te \u0219i num\u0103rul utilizatorilor care au cump\u0103rat cel pu\u021bin o dat\u0103 online. Pia\u021ba din Rom\u00e2nia este dinamic\u0103 \u0219i a crescut \u00een ultimii ani, dar are \u00eenc\u0103 un poten\u021bial mare de cre\u0219tere. \u00cen ceea ce prive\u0219te o medie a ratei de conversie, aceasta depinde de sectorul de activitate.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[8,432,184,62,64,739,410,409,591,100,214,215,229,142,678,233,817],"class_list":["post-11900","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-marketing-online","tag-rtb-house","tag-video","tag-vladimir-houba"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11900"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11900\/revisions"}],"predecessor-version":[{"id":11922,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11900\/revisions\/11922"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}