{"id":11996,"date":"2018-01-09T19:49:03","date_gmt":"2018-01-09T16:49:03","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=11996"},"modified":"2018-01-09T20:02:55","modified_gmt":"2018-01-09T17:02:55","slug":"modul-in-care-cumparam-online-se-va-schimba-nu-numai-de-la-laptop-la-mobile-ci-si-de-la-text-la-voce-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/modul-in-care-cumparam-online-se-va-schimba-nu-numai-de-la-laptop-la-mobile-ci-si-de-la-text-la-voce-video","title":{"rendered":"Modul \u00een care cump\u0103r\u0103m online se va schimba nu numai de la laptop la mobile, ci \u0219i de la text la voce | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/modul-in-care-cumparam-online-se-va-schimba-nu-numai-de-la-laptop-la-mobile-ci-si-de-la-text-la-voce-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11997\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-4-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-4-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-4-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-4-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-4.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>La edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017 am stat de vorb\u0103 cu Jorij Abraham, Managing Director E-Commerce Foundation, despre \u021b\u0103rile cu cea mai mare cre\u0219tere a pie\u021bei de e-commerce, dar \u0219i despre noile trenduri care vor defini e-commerce-ul \u00een anii viitori. Interviul complet poate fi vizionat mai jos. Iat\u0103 c\u00e2teva idei pe scurt:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pia\u021ba de e-commerce din Europa a atins un nou record de 600 de miliarde de euro \u00een 2017 \u0219i se afl\u0103 \u00een continu\u0103 cre\u0219tere. \u00cen special \u021b\u0103rile din estul Europei au avut parte de un an favorabil, cu cre\u0219teri de 21-22%. Cea mai mare cre\u0219tere a fost \u00eenregistrat\u0103 \u00eens\u0103 de Turcia, care are poten\u021bial s\u0103 devin\u0103 una dintre cele mai mari pie\u021be de e-commerce din Europa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De\u0219i \u00eenc\u0103 \u00een cre\u0219tere, industriile precum media \u0219i electronice \u0219i electrocasnice au \u00eenceput s\u0103 decelereze, pe c\u00e2nd industriile de fashion \u0219i alimente vin puternic din spate. \u00cen special industria de alimente are un poten\u021bial mare \u00een e-commerce, deoarece oamenii cheltuiesc cea mai mare parte din bugetul lor pe m\u00e2ncare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este greu de aproximat ce procent din c\u00e2\u0219tiguri provin din tranzac\u021biile cross-border, \u00eens\u0103 s-a observat c\u0103 \u021b\u0103rile mici profit\u0103 mai mult de pe urma acestui tip de comer\u021b. Luxembourg este un bun astfel de exemplu &#8211; 85% dintre bunurile cump\u0103rate provin din afara \u021b\u0103rii deoarece nu exist\u0103 suficient de multe oferte pe pia\u021ba local\u0103, \u00eens\u0103 chiar \u0219i Germania a atins un procent de 20% pentru comer\u021bul cross-border.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unul dintre cele mai subestimate trenduri care vor defini e-commerce-ul \u00een anii viitori este vocea. Algoritmii de voice recognition, combina\u021bi cu Inteligen\u021ba Artificial\u0103 \u0219i Big Data, vor conduce la \u00eenjum\u0103t\u0103\u021birea c\u0103ut\u0103rilor pe baz\u0103 de text \u00een favoarea celor dictate \u00een urm\u0103torii 3 ani. De aceea, modul \u00een care cump\u0103r\u0103m online va evolua nu numai de la laptop la dispozitivele mobile, ci \u0219i de la text la voce. Vom avea microfoane integrate \u00een frigidere sau ma\u0219ini \u0219i vom cump\u0103ra online nu doar de pe telefon, dar \u0219i folosind ma\u0219ina.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 ar fi s\u0103 prezicem viitorul, cea mai important\u0103 lec\u021bie ar fi s\u0103 nu subestim\u0103m impactul noilor tehnologii pe termen lung. Ne-am obi\u0219nuit s\u0103 le supraestim\u0103m pe termen scurt \u0219i s\u0103 le subestim\u0103m pe termen lung, iar mobile este un astfel de exemplu: de\u0219i pe termen scurt nu s-a ridicat la nivelul hype-ului, cresc\u00e2nd mai \u00eencet, o dat\u0103 ce s-a dezvoltat a schimbat radical pia\u021ba. Cel mai probabil, la fel se va \u00eent\u00e2mpla \u0219i cu vocea \u0219i Inteligen\u021ba Artificial\u0103 &#8211; de\u0219i nu vom observa schimb\u0103ri majore \u00een urm\u0103torii 2-3 ani, peste 8-10 ani ar putea deveni redefini comer\u021bul online.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2sIZvOQoUAg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/modul-in-care-cumparam-online-se-va-schimba-nu-numai-de-la-laptop-la-mobile-ci-si-de-la-text-la-voce-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017 am stat de vorb\u0103 cu Jorij Abraham, Managing Director E-Commerce Foundation, despre \u021b\u0103rile cu cea mai mare cre\u0219tere a pie\u021bei de e-commerce, dar \u0219i despre noile trenduri care vor defini e-commerce-ul \u00een anii viitori. Interviul complet poate fi vizionat mai jos. Iat\u0103 c\u00e2teva idei pe scurt: Pia\u021ba de e-commerce din Europa a atins un nou record de 600 de miliarde de euro \u00een 2017 \u0219i se afl\u0103 \u00een continu\u0103 cre\u0219tere. \u00cen special \u021b\u0103rile din estul Europei au avut parte de un an favorabil, cu cre\u0219teri de 21-22%. Cea mai mare cre\u0219tere a fost \u00eenregistrat\u0103 \u00eens\u0103 de Turcia, care are poten\u021bial s\u0103 devin\u0103 una dintre cele mai mari pie\u021be de e-commerce din Europa. De\u0219i \u00eenc\u0103 \u00een cre\u0219tere, industriile precum media \u0219i electronice \u0219i electrocasnice au \u00eenceput s\u0103 decelereze, pe c\u00e2nd industriile de fashion \u0219i alimente vin puternic din spate. \u00cen special industria de<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[8,432,62,739,410,409,591,100,214,215,748,229,48,90,813,233],"class_list":["post-11996","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-jorij-abraham","tag-magazin-online","tag-mobile","tag-mobile-commerce","tag-trenduri","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=11996"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11996\/revisions"}],"predecessor-version":[{"id":12000,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/11996\/revisions\/12000"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=11996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=11996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=11996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}