{"id":1201,"date":"2013-10-25T09:18:35","date_gmt":"2013-10-25T07:18:35","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=1201"},"modified":"2014-04-29T16:24:25","modified_gmt":"2014-04-29T13:24:25","slug":"laurentiu-dumitrescu-de-la-digital-star-te-invata-cum-sa-iti-cresti-afacerea-prin-social-media-la-gpec-2013","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/laurentiu-dumitrescu-de-la-digital-star-te-invata-cum-sa-iti-cresti-afacerea-prin-social-media-la-gpec-2013","title":{"rendered":"Laurentiu Dumitrescu de la Digital Star te invata cum sa iti cresti afacerea prin social media la GPeC 2013"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/laurentiu-dumitrescu-de-la-digital-star-te-invata-cum-sa-iti-cresti-afacerea-prin-social-media-la-gpec-2013\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2013\/10\/laurentiu-dumitrescu-digital-star.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1202\" title=\"laurentiu-dumitrescu-digital-star\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2013\/10\/laurentiu-dumitrescu-digital-star-171x300.jpg\" alt=\"\" width=\"171\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2013\/10\/laurentiu-dumitrescu-digital-star-171x300.jpg 171w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2013\/10\/laurentiu-dumitrescu-digital-star.jpg 300w\" sizes=\"auto, (max-width: 171px) 100vw, 171px\" \/><\/a>Social media pentru e-commerce nu putea sa lipseasca de pe lista de subiecte dezbatute in cadrul Evenimentului Anului in E-Commerce 2013, fie ca vom vorbi despre rata de conversie crescuta a campaniilor social media pe zona de fashion e-commerce sau de cum putem creste engagement-ul cumparatorilor. In acest an l-am invitat pe <strong>Laurentiu Dumitrescu, Managing Partner Digital Star (parte a grupului de comunicare Leo Burnett)<\/strong> sa ne dea cateva sfaturi pentru a ne creste afacerea prin social media.<\/p>\n<p>Laurentiu lucreaza in comunicarea digitala de peste 10 ani, deschizandu-si prima agentie de comunicare online in 2002. Din ianuarie 2010, compania creata de el poarta numele Digital Star, companie cu un portofoliu impresionant de clienti: Unicredit Tiriac Bank, Samsung, Avon, Piraeus Bank, Real Hypermarket, Kraft, GlaxoSmithKline.<\/p>\n<p>In cadrul Evenimentului Anului in E-Commerce de pe 5 noiembrie 2013, Laurentiu va vorbi despre &#8222;<strong>Cum sa iti cresti afacerea prin social media<\/strong>&#8222;.<\/p>\n<p><strong>GPeC \u2013 Gala Premiilor eCommerce 2013 este un eveniment sustinut de: <a href=\"http:\/\/www.bancatransilvania.ro\">Banca Transilvania<\/a>, <a href=\"http:\/\/www.cargus.ro\">Cargus<\/a>, <a href=\"http:\/\/www.dpd.com\/ro\">DPD Romania<\/a>, <a href=\"http:\/\/www.fancourier.ro\/\">FAN Courier<\/a>, <a href=\"http:\/\/www.mastercard.com\/ro\/gateway.html\">MasterCard<\/a>, <a href=\"http:\/\/www.orange.ro\/\">Orange<\/a>, <a href=\"http:\/\/www.uis.ro\/\">UIS<\/a>, <a title=\"urgent curier\" href=\"http:\/\/urgent-curier.ro\/\" target=\"_blank\">Urgent Curier<\/a>,\u00a0<a href=\"http:\/\/www.visa.ro\/ro.aspx\">VISA<\/a>, <a href=\"http:\/\/www.zumzi.ro\/\">Zumzi<\/a><\/strong><\/p>\n<p><strong>Cu sprijinul: <a href=\"http:\/\/advancedideas.ro\/\">Advanced Ideas<\/a>,\u00a0<a href=\"http:\/\/www.agilemedia.ro\">Agile Media<\/a>, <a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"http:\/\/www.clicktale.com\/\">ClickTale<\/a>, <a title=\"delivering life\" href=\"http:\/\/deliveringlife.com\/\" target=\"_blank\">DeliveringLife.com<\/a>,\u00a0<a title=\"drumcafe romania\" href=\"http:\/\/www.drumcafe.ro\" target=\"_blank\">Drumcafe Romania<\/a>,\u00a0<a href=\"http:\/\/ecompedia.ro\/\">ECOMpedia<\/a>, <a title=\"euroweb\" href=\"http:\/\/www.euroweb.ro\/\" target=\"_blank\">EuroWeb<\/a>,\u00a0<a title=\"gourmet spanish gifts\" href=\"http:\/\/gourmetspanishgifts.ro\/\" target=\"_blank\">Gourmet Spanish Gifts<\/a>, <a title=\"kaspersky\" href=\"https:\/\/www.kaspersky.ro\/\" target=\"_blank\">Kaspersky<\/a>,\u00a0<a href=\"http:\/\/www.hostway.ro\/\">Hostway<\/a>, <a title=\"madame lucie\" href=\"http:\/\/www.madamelucie.ro\" target=\"_blank\">Madame Lucie<\/a>,\u00a0<a title=\"payu romania\" href=\"http:\/\/www.payu.ro\/\" target=\"_blank\">PayU<\/a>,\u00a0<a href=\"http:\/\/www.silkweb.ro\">Silkweb<\/a>, <a href=\"http:\/\/teamdeals.ro\/\">TeamDeals<\/a>, <a href=\"http:\/\/www.trusted.ro\/\">TRUSTED.ro<\/a>, <a href=\"http:\/\/www.webdigital.ro\">WebDigital<\/a>, <a href=\"http:\/\/www.whiteimage.net\/\">White Image<\/a>, <a href=\"http:\/\/www.zelist.ro\/monitor\/\">ZeList<\/a>, <a href=\"http:\/\/www.2parale.ro\">2Parale<\/a><\/strong><\/p>\n<p><strong>Parteneri media: <\/strong><a title=\"220\" href=\"http:\/\/www.220.ro\" target=\"_blank\">220.ro<\/a><strong>,\u00a0<\/strong><a href=\"http:\/\/www.anis.ro\">ANIS<\/a>, <a title=\"ask men\" href=\"http:\/\/www.askmen.ro\" target=\"_blank\">AskMen.ro<\/a>,\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/www.avocatnet.ro\">AvocatNet<\/a>,\u00a0<a href=\"http:\/\/blogalinitiative.ro\/\">Blogal Initiative<\/a>, <a href=\"http:\/\/www.business24.ro\">Business24<\/a>,\u00a0<a href=\"http:\/\/www.businessdays.ro\">Business Days<\/a>, <a title=\"business woman\" href=\"http:\/\/www.businesswoman.ro\" target=\"_blank\">Business Woman<\/a>, <a title=\"cariere online\" href=\"http:\/\/www.cariereonline.ro\" target=\"_blank\">Cariere<\/a>,\u00a0<a href=\"http:\/\/www.computerblog.ro\/\">Computer Blog<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate De Presa<\/a>, <a href=\"http:\/\/dascloud.ro\/\">DAS Cloud<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.hotnews.ro\/\">Hotnews<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.kissfm.ro\/\">Kiss FM<\/a>, <a href=\"http:\/\/www.koolhunt.ro\">KoolHunt.ro<\/a>, <a href=\"http:\/\/laptopnews.ro\/\">Laptop News<\/a>, <a title=\"ltv romania flexilive\" href=\"http:\/\/ltv.ro\/\" target=\"_blank\">LTV<\/a>,\u00a0<a title=\"manager\" href=\"http:\/\/www.manager.ro\" target=\"_blank\">Manager.ro<\/a>,\u00a0<a href=\"http:\/\/www.openconnect.ro\">OpenConnect<\/a>, <a href=\"http:\/\/www.paginademedia.ro\/\">PaginaDeMedia.ro<\/a>,\u00a0<a href=\"http:\/\/www.radioromaniacultural.ro\">Radio Romania Cultural<\/a>, <a href=\"http:\/\/www.shopmania.ro\/\">ShopMania<\/a>, <a href=\"http:\/\/www.trafic.ro\/\">Trafic<\/a>, <a href=\"http:\/\/www.ulise.ro\/\">Ulise<\/a>, <a title=\"wallstreet\" href=\"http:\/\/www.wall-street.ro\" target=\"_blank\">Wall-Street.ro<\/a>,\u00a0<a href=\"http:\/\/www.ziare.com\">Ziare.com<\/a><\/p>\n<p><strong>Bloguri partenere:<\/strong> <a href=\"http:\/\/chinezu.eu\/\">Chinezu<\/a>, <a href=\"http:\/\/www.piticu.ro\">Cristi Dorombach<\/a>, <a href=\"http:\/\/www.cyberculture.ro\">CyberCulture<\/a>,\u00a0<a href=\"http:\/\/www.iyli.ro\/\">Iyli<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/www.liviutaloi.ro\/\">Liviu Taloi<\/a>, <a href=\"http:\/\/www.victorkapra.ro\/\">Victor Kapra<\/a>, <a href=\"http:\/\/www.sabina-cornovac.ro\/\">Sabina Cornovac<\/a>, <a title=\"elena ciric\" href=\"http:\/\/www.elenaciric.ro\" target=\"_blank\">Elena Ciric<\/a>,\u00a0<a href=\"http:\/\/www.andrazaharia.ro\">Andra Zaharia<\/a>, <a title=\"ligia adam\" href=\"http:\/\/www.ligiaadam.ro\" target=\"_blank\">Ligia Adam<\/a>,\u00a0<a href=\"http:\/\/www.allinbound.ro\">Alin Vlad<\/a>, <a href=\"http:\/\/sorin.rusi.ro\/\">Sorin Rusi<\/a>, <a href=\"http:\/\/www.concediaza-ti-seful.ro\/\">Stefan Murgeanu<\/a>, <a href=\"http:\/\/subiectiv.ro\/\">Alex Mihaileanu<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Calugaru<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">KorinaMS<\/a>, <a href=\"http:\/\/www.andreeastan.ro\">Andreea Stan<\/a>, <a href=\"http:\/\/www.mariandumitru.com\">Marian Dumitru<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\">Carmen Albisteanu<\/a>, <a href=\"http:\/\/www.dorinu.ro\">Dorin Apavaloae<\/a>, <a href=\"http:\/\/www.ralucapopa.com\">Raluca Popa<\/a>, <a title=\"ioana budeanu\" href=\"http:\/\/www.ioanabudeanu.com\" target=\"_blank\">Ioana Budeanu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/laurentiu-dumitrescu-de-la-digital-star-te-invata-cum-sa-iti-cresti-afacerea-prin-social-media-la-gpec-2013\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Social media pentru e-commerce nu putea sa lipseasca de pe lista de subiecte dezbatute in cadrul Evenimentului Anului in E-Commerce 2013, fie ca vom vorbi despre rata de conversie crescuta a campaniilor social media pe zona de fashion e-commerce sau de cum putem creste engagement-ul cumparatorilor. In acest an l-am invitat pe Laurentiu Dumitrescu, Managing Partner Digital Star (parte a grupului de comunicare Leo Burnett) sa ne dea cateva sfaturi pentru a ne creste afacerea prin social media. Laurentiu lucreaza in comunicarea digitala de peste 10 ani, deschizandu-si prima agentie de comunicare online in 2002. Din ianuarie 2010, compania creata de el poarta numele Digital Star, companie cu un portofoliu impresionant de clienti: Unicredit Tiriac Bank, Samsung, Avon, Piraeus Bank, Real Hypermarket, Kraft, GlaxoSmithKline. In cadrul Evenimentului Anului in E-Commerce de pe 5 noiembrie 2013, Laurentiu va vorbi despre &#8222;Cum sa iti cresti afacerea prin social media&#8222;. GPeC \u2013 Gala<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1201","post","type-post","status-publish","format-standard","hentry","category-comert-electronic"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/1201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=1201"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/1201\/revisions"}],"predecessor-version":[{"id":2183,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/1201\/revisions\/2183"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=1201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=1201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=1201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}