{"id":12029,"date":"2018-01-10T12:00:10","date_gmt":"2018-01-10T09:00:10","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12029"},"modified":"2018-01-10T20:11:35","modified_gmt":"2018-01-10T17:11:35","slug":"spre-deosebire-de-o-reclama-un-promotional-functioneaza-minim-1-an-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/spre-deosebire-de-o-reclama-un-promotional-functioneaza-minim-1-an-video","title":{"rendered":"Spre deosebire de o reclam\u0103, un promo\u021bional func\u021bioneaz\u0103 minim 1 an | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/spre-deosebire-de-o-reclama-un-promotional-functioneaza-minim-1-an-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12030\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-5-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-5-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-5-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-5-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-5.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Pentru a fi c\u00e2t mai aproape de clien\u021bi \u0219i pentru a le u\u0219ura deciziile, Today Advertising\u00a0<\/span><span style=\"font-weight: 400;\">\u0219i-a lansat propriul magazin online. Despre obstacolele \u00eent\u00e2lnite pe parcurs, dar \u0219i despre beneficii, am stat de vorb\u0103 cu Nadia Vi\u0219an, Marketing &amp; Sales Manager Today Advertising. Interviul complet poate fi urm\u0103rit mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin intermediul unui magazin online, clien\u021bii pot accesa \u00een timp real informa\u021bii despre stocuri, statusul comenzilor, accountul alocat etc. \u00cens\u0103 un magazin online B2B difer\u0103 de un magazin online B2C:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">\u201eNoi avem dou\u0103 categorii c\u0103tre care ne adres\u0103m: B2B \u0219i B2R. Ideea de a lansa un magazin online a venit din dorin\u021ba de a \u00eei putea oferi clientului posibilitatea de a vedea produsele \u0219i de a alege, dar \u0219i pentru a ne u\u0219ura nou\u0103 munca. Mereu pierdeam mult timp pentru ofertare \u0219i nu reu\u0219eam s\u0103 ajungem 100% la dorin\u021ba clientului. Acum avem rol de consultant \u0219i finaliz\u0103m ceea ce clientul a pus deja \u00een co\u0219.\u201d<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Principalul obstacol \u00een dezvoltarea unui magazin online este seriozitatea programatorilor. Este important ca \u00eenainte de a \u00eencepe s\u0103 lucrezi cu cineva s\u0103 ceri recomand\u0103ri de la fo\u0219tii clien\u021bi \u0219i niciodat\u0103 s\u0103 nu folose\u0219ti pre\u021bul ca un criteriu de diferen\u021biere &#8211; calitatea \u0219i recomand\u0103rile sunt mai importante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La capitolul strategie online, principalele canale pe care Today Advertising le exploateaz\u0103 sunt cele clasice (Google \u0219i Facebook). \u00cens\u0103 partea de inova\u021bie vine prin trecerea din online \u00een offline, unde promo\u021bionalele sunt puse la treab\u0103 iar clien\u021bii pot interac\u021biona cu ele:<\/span><\/p>\n<h4><\/h4>\n<h4><span style=\"font-weight: 400;\">\u201eAtunci c\u00e2nd intri \u00een contact cu promo\u021bionalul, lucrurile sunt mult mai vizibile. Un promo\u021bional, fa\u021b\u0103 de o reclam\u0103, func\u021bioneaz\u0103 minim 1 an.\u201d<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cu o investi\u021bie serioas\u0103 \u00een utilaje de ultim\u0103 genera\u021bie, Today Advertising \u0219i-a propus ca \u00een 2018 s\u0103 ofere servicii \u0219i \u00eenafara \u021b\u0103rii. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">\u201eSunt servicii pe care nici cei din afara \u021b\u0103rii nu le-au v\u0103zut, cu care am experimentat aici \u00een Rom\u00e2nia \u0219i pe care vrem s\u0103 le ducem peste grani\u021b\u0103.\u201d<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/0qPdzfl-dw0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/spre-deosebire-de-o-reclama-un-promotional-functioneaza-minim-1-an-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pentru a fi c\u00e2t mai aproape de clien\u021bi \u0219i pentru a le u\u0219ura deciziile, Today Advertising\u00a0\u0219i-a lansat propriul magazin online. Despre obstacolele \u00eent\u00e2lnite pe parcurs, dar \u0219i despre beneficii, am stat de vorb\u0103 cu Nadia Vi\u0219an, Marketing &amp; Sales Manager Today Advertising. Interviul complet poate fi urm\u0103rit mai jos. Prin intermediul unui magazin online, clien\u021bii pot accesa \u00een timp real informa\u021bii despre stocuri, statusul comenzilor, accountul alocat etc. \u00cens\u0103 un magazin online B2B difer\u0103 de un magazin online B2C: &nbsp; \u201eNoi avem dou\u0103 categorii c\u0103tre care ne adres\u0103m: B2B \u0219i B2R. Ideea de a lansa un magazin online a venit din dorin\u021ba de a \u00eei putea oferi clientului posibilitatea de a vedea produsele \u0219i de a alege, dar \u0219i pentru a ne u\u0219ura nou\u0103 munca. Mereu pierdeam mult timp pentru ofertare \u0219i nu reu\u0219eam s\u0103 ajungem 100% la dorin\u021ba clientului. Acum avem rol de consultant \u0219i finaliz\u0103m ceea ce clientul<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[8,432,62,739,410,3,591,100,214,215,229,823,824,233],"class_list":["post-12029","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-gala-premiilor-ecommerce","tag-gpec-2011","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-nadia-visan","tag-today-advertising","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12029"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12029\/revisions"}],"predecessor-version":[{"id":12032,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12029\/revisions\/12032"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}