{"id":12049,"date":"2018-01-15T19:03:33","date_gmt":"2018-01-15T16:03:33","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12049"},"modified":"2018-01-15T19:03:33","modified_gmt":"2018-01-15T16:03:33","slug":"avantajele-si-dezavantajele-extinderii-in-ungaria-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/avantajele-si-dezavantajele-extinderii-in-ungaria-video","title":{"rendered":"Avantajele \u0219i dezavantajele extinderii \u00een Ungaria | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/avantajele-si-dezavantajele-extinderii-in-ungaria-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12050\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-8-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-8-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-8-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-8-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-8.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Extinderea regional\u0103 este un pas natural \u00een strategia oric\u0103rui magazin online care vrea s\u0103 se men\u021bin\u0103 \u00een cre\u0219tere iar, de cele mai multe ori, \u021b\u0103rile vecine sunt cel mai u\u0219or de cucerit. Despre particularit\u0103\u021bile pie\u021bei de e-commerce din Ungaria am stat de vorb\u0103 cu Zoltan Ormos, President E-Commerce Hungary. Interviul complet poate fi urm\u0103rit mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen cazul afacerilor mici \u0219i mijlocii, cel mai u\u0219or mod \u00een care pot p\u0103trunde pe pia\u021ba din Ungaria este prin intermediul unui marketplace. Apoi, o dat\u0103 ce \u0219i-au consolidat brandul pe pia\u021ba local\u0103, pot \u00eencepe s\u0103 v\u00e2nd\u0103 \u0219i pe propria pagin\u0103. Din acel moment, este important\u0103 \u00eenregistrarea pe un site de comparare de pre\u021buri \u0219i colaborarea cu o agen\u021bie local\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumatorii unguri sunt deschi\u0219i c\u0103tre comer\u021bul cross-border \u0219i prefer\u0103 \u021b\u0103rile din regiune \u00een detrimentul celor din America de Sud sau din State. Cei mai importan\u021bi factori de decizie r\u0103m\u00e2n tipul de produs \u0219i pre\u021bul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Printre particularit\u0103\u021bile pie\u021bei de e-commerce se observ\u0103 popularitatea punctelor de pickup ca metod\u0103 de livrare, plata cu cardul la curier \u0219i nivelul foarte ridicat al TVA-ului comparativ cu alte \u021b\u0103ri (27%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De\u0219i 60% din traficul magazinelor online este generat de c\u0103tre dispozitivele mobile, rata de conversie pe acestea este \u00eenc\u0103 sc\u0103zut\u0103 fa\u021b\u0103 de desktop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen prezent, pe pia\u021ba din Ungaria exist\u0103 aproximativ 7000 de magazine online, dintre care aproximativ 500 sunt afaceri medii \u0219i mari. \u00cen urm\u0103torii ani, previziunile indic\u0103 o dublare a num\u0103rului de magazine online.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5mk12TC6myg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/avantajele-si-dezavantajele-extinderii-in-ungaria-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Extinderea regional\u0103 este un pas natural \u00een strategia oric\u0103rui magazin online care vrea s\u0103 se men\u021bin\u0103 \u00een cre\u0219tere iar, de cele mai multe ori, \u021b\u0103rile vecine sunt cel mai u\u0219or de cucerit. Despre particularit\u0103\u021bile pie\u021bei de e-commerce din Ungaria am stat de vorb\u0103 cu Zoltan Ormos, President E-Commerce Hungary. Interviul complet poate fi urm\u0103rit mai jos. \u00cen cazul afacerilor mici \u0219i mijlocii, cel mai u\u0219or mod \u00een care pot p\u0103trunde pe pia\u021ba din Ungaria este prin intermediul unui marketplace. Apoi, o dat\u0103 ce \u0219i-au consolidat brandul pe pia\u021ba local\u0103, pot \u00eencepe s\u0103 v\u00e2nd\u0103 \u0219i pe propria pagin\u0103. Din acel moment, este important\u0103 \u00eenregistrarea pe un site de comparare de pre\u021buri \u0219i colaborarea cu o agen\u021bie local\u0103. Consumatorii unguri sunt deschi\u0219i c\u0103tre comer\u021bul cross-border \u0219i prefer\u0103 \u021b\u0103rile din regiune \u00een detrimentul celor din America de Sud sau din State. Cei mai importan\u021bi factori de decizie r\u0103m\u00e2n tipul de produs \u0219i pre\u021bul.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[8,432,62,739,410,409,591,100,214,215,229,233,826],"class_list":["post-12049","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-video","tag-zoltan-ormos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12049"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12049\/revisions"}],"predecessor-version":[{"id":12051,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12049\/revisions\/12051"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}