{"id":12052,"date":"2018-01-16T12:37:53","date_gmt":"2018-01-16T09:37:53","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12052"},"modified":"2018-01-16T18:43:26","modified_gmt":"2018-01-16T15:43:26","slug":"cum-sa-construiesti-cel-mai-atractiv-cta","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-construiesti-cel-mai-atractiv-cta","title":{"rendered":"Cum s\u0103 construie\u0219ti cel mai atractiv CTA"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-construiesti-cel-mai-atractiv-cta\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12053\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-590020-1024x678.jpeg\" alt=\"\" width=\"1024\" height=\"678\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-590020-1024x678.jpeg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-590020-300x199.jpeg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-590020-768x509.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">CTA-ul este cel mai important detaliu \u00een orice reclam\u0103, articol sau newsletter deoarece este ultima oprire pe care utilizatorul o face \u00eenainte s\u0103 converteasc\u0103! Varianta scurt\u0103 a pove\u0219tii este: pune CTA-ul pe un buton. Oamenii sunt obi\u0219nui\u021bi s\u0103 apese pe butoane. Varianta lung\u0103 a pove\u0219tii o reg\u0103se\u0219ti \u00een cele 9 sfaturi practice pentru CTA-uri irezistibile!<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Scurt \u0219i la obiect<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fii direct! Un mesaj simplu este cel mai eficient. Folose\u0219te verbe care exprim\u0103 ac\u021biune (Cite\u0219te, Afl\u0103, Cump\u0103r\u0103, Descarc\u0103, Aboneaz\u0103-te etc.) \u0219i \u00eencearc\u0103 s\u0103 men\u021bii mesajul c\u00e2t mai scurt posibil. De asemenea, experimenteaz\u0103 cu diferite mesaje \u0219i vezi care \u00ee\u021bi aduce cele mai multe conversii.<\/span><\/p>\n<ul>\n<li><b>Scrie mesajele la persoana I<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mul\u021bi creatori de con\u021binut \u00a0\u0219tiu c\u0103 dac\u0103 folosesc persoana a II-a singular \u00eei fac pe utilizatori s\u0103 cread\u0103 c\u0103 mesajul le este adresat direct. \u00cens\u0103 studiile arat\u0103 c\u0103 <\/span><a href=\"https:\/\/www.clickz.com\/me-vs-you-how-pronouns-affect-click-conversion-rates\/32596\/\"><b>folosirea persoanei I singular<\/b><\/a><span style=\"font-weight: 400;\"> are rezultate mai bune, a\u0219a c\u0103 \u00een loc de \u201eAboneaz\u0103-te la newsletter\u201d po\u021bi folosi \u201eAboneaz\u0103-m\u0103 la newsletter\u201d.<\/span><\/p>\n<ul>\n<li><b>\u00cencurajeaz\u0103 utilizatorii s\u0103 ac\u021bioneze<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cine nu \u0219i-ar dori cele mai bune rezultate ieri \u0219i gratis? A\u0219adar, asigur\u0103-te c\u0103 folose\u0219ti cuvinte precum <em>acum, ast\u0103zi, rapid, u\u0219or, mai inteligent, mai frumos, mai fericit, mai puternic, gratis, accesibil, la cel mai mic pre\u021b<\/em> etc. ca s\u0103 urgentezi utilizatorii s\u0103 ac\u021bioneze. Aten\u021bie! Folose\u0219te aceste cuvinte doar dac\u0103 adresezi un public pentru care se preteaz\u0103 o astfel de comunicare.<\/span><\/p>\n<ul>\n<li><b>Design atractiv<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Indiferent dac\u0103 CTA-ul t\u0103u este un link, un buton sau o imagine, acesta trebuie s\u0103 se remarce u\u0219or. Folose\u0219te culori contrastante &#8211; de obicei ro\u0219u func\u021bioneaz\u0103 cel mai bine, \u00eens\u0103 este recomandat s\u0103 experimentezi cu mai multe culori pentru a vedea care \u021bi se potrive\u0219te \u021bie \u0219i, mai ales, gamei cromatice a website-ului t\u0103u. \u0218i, neap\u0103rat, asigur\u0103-te c\u0103 CTA-ul este mobile friendly!<\/span><\/p>\n<ul>\n<li><b>Repeti\u021bia este mama conversiei<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Multe persoane <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/short-attention-span-solution\"><b>nu acord\u0103 mai mult de 11 secunde unui email<\/b><\/a><span style=\"font-weight: 400;\">. De aceea e nevoie ca CTA-ul s\u0103 fie u\u0219or accesibil. \u00cel po\u021bi plasa la \u00eenceput, dup\u0103 primul paragraf, \u0219i \u00eenc\u0103 o dat\u0103 la final.<\/span><\/p>\n<ul>\n<li><b>Linkuri corecte<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Asigur\u0103-te c\u0103 link-ul duce \u00eentotdeauna acolo unde trebuie. Dac\u0103 vrei s\u0103 promovezi un produs sau o ofert\u0103 \u0219i link-ul duce pe homepage, utilizatorul va p\u0103r\u0103si site-ul. De asemenea, folose\u0219te acela\u0219i link \u00een loca\u021bii diferite: poze, titlu, logo etc.<\/span><\/p>\n<ul>\n<li><b>Concentreaz\u0103-te pe rezultate<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00cen loc s\u0103 te concentrezi pe problemele pe care produsul sau serviciul t\u0103u le poate rezolva, concentreaz\u0103-te pe rezultatele pe care le poate oferi. \u00cen loc de \u201e\u00cencearc\u0103 [nume produs\/serviciu] acum\u201d, folose\u0219te \u201eArat\u0103-mi cum \u00eemi pot cre\u0219te v\u00e2nz\u0103rile\u201d.<\/span><\/p>\n<ul>\n<li><b>Indu-le un sentiment de stringen\u021b\u0103<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Inducerea unui sentiment de stringen\u021b\u0103 prin intermediul CTA-ului poate genera un click-through rate foarte bun. Po\u021bi folosi un timer pentru ofertele care expir\u0103 cur\u00e2nd, anima\u021bii pe butoane sau cuvinte precum acum\/ast\u0103zi etc.<\/span><\/p>\n<ul>\n<li><b>Nu bombarda utilizatorul cu prea multe op\u021biuni<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">De\u0219i este pl\u0103cut s\u0103 ai mai multe op\u021biuni din care po\u021bi alege, prea multe op\u021biuni pot duce la confuzie. \u00cen cazul \u00een care vrei s\u0103 le oferi utilizatorilor t\u0103i mai multe op\u021biuni po\u021bi eviden\u021bia una dintre ele pentru a le u\u0219ura decizia.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Gata de treab\u0103? Uite \u0219i <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/great-call-to-action-examples\"><b>31 de exemple de CTA-uri irezistibile<\/b><\/a><span style=\"font-weight: 400;\"> din care s\u0103 te inspiri.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-construiesti-cel-mai-atractiv-cta\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>CTA-ul este cel mai important detaliu \u00een orice reclam\u0103, articol sau newsletter deoarece este ultima oprire pe care utilizatorul o face \u00eenainte s\u0103 converteasc\u0103! Varianta scurt\u0103 a pove\u0219tii este: pune CTA-ul pe un buton. Oamenii sunt obi\u0219nui\u021bi s\u0103 apese pe butoane. Varianta lung\u0103 a pove\u0219tii o reg\u0103se\u0219ti \u00een cele 9 sfaturi practice pentru CTA-uri irezistibile! &nbsp; Scurt \u0219i la obiect Fii direct! Un mesaj simplu este cel mai eficient. Folose\u0219te verbe care exprim\u0103 ac\u021biune (Cite\u0219te, Afl\u0103, Cump\u0103r\u0103, Descarc\u0103, Aboneaz\u0103-te etc.) \u0219i \u00eencearc\u0103 s\u0103 men\u021bii mesajul c\u00e2t mai scurt posibil. De asemenea, experimenteaz\u0103 cu diferite mesaje \u0219i vezi care \u00ee\u021bi aduce cele mai multe conversii. Scrie mesajele la persoana I Mul\u021bi creatori de con\u021binut \u00a0\u0219tiu c\u0103 dac\u0103 folosesc persoana a II-a singular \u00eei fac pe utilizatori s\u0103 cread\u0103 c\u0103 mesajul le este adresat direct. \u00cens\u0103 studiile arat\u0103 c\u0103 folosirea persoanei I singular are rezultate mai bune, a\u0219a c\u0103 \u00een loc de<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8,432,730,184,62,64,739,229,173,142],"class_list":["post-12052","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-comert-electronic-2","tag-comert-online","tag-cta","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-magazin-online","tag-marketing","tag-marketing-online"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12052"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12052\/revisions"}],"predecessor-version":[{"id":12061,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12052\/revisions\/12061"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}