{"id":12082,"date":"2018-01-18T19:34:39","date_gmt":"2018-01-18T16:34:39","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12082"},"modified":"2018-01-18T19:34:39","modified_gmt":"2018-01-18T16:34:39","slug":"piata-florariilor-online-din-romania-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/piata-florariilor-online-din-romania-video","title":{"rendered":"Pia\u021ba flor\u0103riilor online din Rom\u00e2nia | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/piata-florariilor-online-din-romania-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12083\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-11-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-11-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-11-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-11-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-11.png 1366w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Statistic vorbind, cei mai mul\u021bi dintre noi cump\u0103r\u0103m flori doar la ocazii speciale, anivers\u0103ri \u0219i s\u0103rb\u0103tori. \u00cen ultimii ani \u00eens\u0103, procentul celor care ofer\u0103 flori f\u0103r\u0103 un motiv anume, sau care folosesc aranjamentele florale ca decora\u021biuni, a crescut. La edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017 am stat de vorb\u0103 cu Adina Filculescu, General Manager enRose.ro, despre flor\u0103riile online \u0219i locul lor \u00een contextul comer\u021bului electronic rom\u00e2nesc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen primul r\u00e2nd, cu ce difer\u0103 clien\u021bii online de cei care prefer\u0103 s\u0103 achizi\u021bioneze flori \u00een mod tradi\u021bional? Majoritatea clien\u021bilor enRose sunt doamne \u0219i domni\u0219oare care au nevoie de aranjamente florale fie pentru diferite evenimente din via\u021ba personal\u0103, fie pentru a le d\u0103rui. \u00cenafar\u0103 de timpul pe care fiecare \u00eel are la dispozi\u021bie, nu se disting diferen\u021be majore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0218i pentru c\u0103 am men\u021bionat de timp, pentru mul\u021bi dintre noi este mai u\u0219or s\u0103 achizi\u021bion\u0103m produse de pe un dispozitiv care ne este mereu la \u00eendem\u00e2n\u0103 &#8211; telefonul. Cre\u0219terea traficului de pe mobil este vizibil\u0103 de la an la an \u0219i \u00een cazul flor\u0103riilor online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fiind un business care se bazeaz\u0103 mult pe aspectul vizual, cel mai eficient canal de marketing este Facebook Ads, \u00eens\u0103 Adina insist\u0103 pe importan\u021ba folosirii mai multor canale pentru a se men\u021bine top of mind pentru clien\u021bii s\u0103i: Google AdWords, blog (content marketing), prezen\u021b\u0103 la evenimente etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen concluzie, pia\u021ba flor\u0103riilor online din Rom\u00e2nia este \u00een continu\u0103 cre\u0219tere \u0219i mai exist\u0103 \u00eenc\u0103 loc \u0219i pentru al\u021bi juc\u0103tori. \u201eDomeniul flor\u0103riilor online este perfect ancorat \u00een cre\u0219terea total\u0103 a magazinelor online &#8211; consumatorii s-au orientat c\u0103tre comer\u021bul online \u0219i flor\u0103riile online au crescut \u00een ritmul pie\u021bei\u201d &#8211; Adina Filculescu, General Manager enRose.ro.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fa8IRvxI2OM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/piata-florariilor-online-din-romania-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Statistic vorbind, cei mai mul\u021bi dintre noi cump\u0103r\u0103m flori doar la ocazii speciale, anivers\u0103ri \u0219i s\u0103rb\u0103tori. \u00cen ultimii ani \u00eens\u0103, procentul celor care ofer\u0103 flori f\u0103r\u0103 un motiv anume, sau care folosesc aranjamentele florale ca decora\u021biuni, a crescut. La edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017 am stat de vorb\u0103 cu Adina Filculescu, General Manager enRose.ro, despre flor\u0103riile online \u0219i locul lor \u00een contextul comer\u021bului electronic rom\u00e2nesc. \u00cen primul r\u00e2nd, cu ce difer\u0103 clien\u021bii online de cei care prefer\u0103 s\u0103 achizi\u021bioneze flori \u00een mod tradi\u021bional? Majoritatea clien\u021bilor enRose sunt doamne \u0219i domni\u0219oare care au nevoie de aranjamente florale fie pentru diferite evenimente din via\u021ba personal\u0103, fie pentru a le d\u0103rui. \u00cenafar\u0103 de timpul pe care fiecare \u00eel are la dispozi\u021bie, nu se disting diferen\u021be majore. \u0218i pentru c\u0103 am men\u021bionat de timp, pentru mul\u021bi dintre noi este mai u\u0219or s\u0103 achizi\u021bion\u0103m produse de pe un dispozitiv care ne este mereu<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[698,8,432,62,739,697,830,410,409,591,100,214,215,229,233],"class_list":["post-12082","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-adina-filculescu","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-enrose","tag-florarii-online","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12082"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12082\/revisions"}],"predecessor-version":[{"id":12084,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12082\/revisions\/12084"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}